mobile webinarslides
TRANSCRIPT
GO MOBILE, OR GO HOME!
Meet Meg● B.S. in Marketing from the University
of Colorado● M.B.A. from the University of
Colorado● Marketing, Publicity, and Promotions
for various clients (New Line Cinema, Hershey's, and others 2005 - 2010)
● Internet Marketing Consultant at Page 1 Solutions 2011 - Present
● Avid skier and lover of Colorado sunshine!
Internet Marketing Consultant
Meet MikeSEO Specialist
● B.S. Degree in Human Factors(UI design) Univ. of Nebraska
● Computer Graphics/Graphic Design Cert., UCLA
● Webmaster for Phoenix Software International 1999-2006
● SEO Page 1 Solutions 2009 - present
The Case for Mobile● “Mobile web use will be bigger than desktop
Internet use by 2015” - Mashable Tech
● Currently 5 mobile devices for every PC - MobiThinking
● Mobile Searches have quadrupled over the last year. - MobiThinking
● US consumers prefer mobile web sites to mobile apps for finding local information - MobiThinking
Are people really searching?● 82% of mobile users use the Internet to
research and read the news ● 89% use their smartphones for Internet
searches throughout the day ● In one week, 81% of smartphone users
browsed the Internet, 77% used a search engine
Source: The Mobile Movement - Google
Top 3 Reasons Users Search on a Smartphone
To get information on the go Search for information when not in front of a computer Need to search something as quickly as possible
Source: The Mobile Movement - Google
"40% of users would visit a
competitor's site because of a disappointing mobile
experience"
Source: The Mobile Movement - Google
What happens after they find you?
● 88% of users will take action within the same day
● 61% of users called the business
Source: The Mobile Movement - Google
App or Site?● Should have your Mobile Site first
● App only if there is a need for it to engage your customers
● U.S. consumers prefer local search ● Apps need to be downloaded and installed
Mobile Traffic to Dental Sites7.8%
Mobile Traffic to Legal Sites
5.1%
Mobile Traffic to Plastic Surgery Sites
Percentage of total traffic from mobile devices on a random sample of 10 plastics websites.
11.81%
Mobile Traffic to Ophthalmology Sites
7.82%
How Has Mobile Traffic Changed?
11.74%
9.01%
3.5%
25.14%
9.49%
3.31%
10.9%
13.53%
5.39%
8.55%
5.65%
1.82%
What About Conversion Rates?
Percentage of Total Email Conversions3.91%
10.9%
19.41%
6.67%
Mobile Search:
What You Need To Know
Mobile vs. Desktop Web Sites
"Just because you can see your desktop site on a mobile phone doesn’t mean it’s mobile-friendly." - HowToGoMo.com
When a user visits a mobile web site, they need to find what they are looking for quickly, as well as contact or locate your office as efficiently as possible.
vs.
Mobile vs. Desktop Web SitesIt's About Designing for user intent
Simplicity rules
● Mobile site needs to be "thumb friendly"
● Design for Visibility○ Avoid scrolling and pinch to zoom○ Fast loading graphics
● Lighter content/graphics○ Focus on conversion○ Prioritize content○ Use bullet points
Mobile vs. Desktop Web SitesIt's About Designing for user intent
Simplicity rules (Continued)
● Condensed Navigation○ Rule of 7 - Seven links or fewer
per page of navigation
● Make it Local○ Include maps & directions
● Take advantage of smartphone features○ Click to call○ Click to map
Mobile vs. Desktop
Mobile SEO● Similar to desktop web site optimization
○ Same file types○ On & off page SEO best practices
apply■ Mobile specific directories
● Mobile browser detection & redirects○ Serve the best possible version of your
web site to the client
● Consider video○ Boosts conversion, easy for user to view
● Simplified keywords○ Using predictive search as a guide
Mobile OptimizationPredictive search in action
Want more information on Mobile Websites?
Feel free to contact our Sales and Marketing Specialist Andrew Vojslavek at:
303-396-1211