Mobile Web Site Usability Evaluation

[ Porsche Korea ]

CiTE

Ju Hwan Kim

Content

Web Site Selection

Why Supercar

User

Pros

Cons

Conclusion

Web Site Selection

• Functionality

• Interaction

• Design

• Attraction

• Impressive, Exclusive

Why Supercar

• Automobile Company’s web site has ‘Auto Making’ that user can inter-

act with

• Supercar

• high performance, expensive, luxury, exotic

• High expectation to meet from its users and general public

(also for their web-site as well)

User

• Probably Not own a Supercar (yet)

• Searching for a Supercar to buy

• Dreaming for having a Supercar

Relatively Young

Well aware of using pc and mobile internet

Constantly looking for something different and new

Pros

• Consistency : black & white with one highlighting color

• Aesthetic Integrity : simplicity

• Directness : color = function

Pros

• Forgiveness

• undo, shortcuts

• Consistency

• Color theme

• Black & White - Within Porsche or text & background

• Color – Outside of Porsche or interactive button

Pros

• Hint of Interaction, Directness

• Scroll bar to indicate moving object

• Showing ½ card at the right of the screen to

indicate more content

Pros

• Metaphor – car parts as icon to change model view point• WYSIWYG – any selection change reflected on model view

Pros

• Immediate Feedback, WYSIWYG

• Title changes as content changes

• Easy shortcuts

• Making Porsche

• Loading icon next to selected option

• Model image changes with selected option

• Not require users knowledge or recognition to use features

Next page to see a video clip for above description

Cons

• Consistency

• Mixed use of two different languages

Cons

• Bad use of metaphor

Loading

Download

???

Cons

• Not minimize the user’s memory load

• Not provide good error message (title and choice)

• Directness – click play icon twice to play video clip

• WYSIWYG – playing clip not stopping even it is moved out of

screen or another clip is clicked to play (two different clip play-

ing simultaneously)

Cons

• Miss-leading metaphor

• Clutter

Conclusion

• High level of design and attraction to grab users’ attention

• Responsive web site speed compare to other automobile companies

• ‘Making Porsche’ is providing well designed interaction & experience

• Simple, intuitive, luxury, yet lack of ‘Localization’

• Miss-leading, miss-use of some icons

Overall Porsche web site meets user expectation with some minor flaws

Q & A