mobile vs social by bart fussel on social strategy summit 2014
DESCRIPTION
Bart Fussel talk about mobile vs social during the social strategy summit 2014 in Amsterdam.TRANSCRIPT
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Mobile vs. social
18th of June 2014
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Who emails in bed?
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Whatsapp or Facebook on the toilet?
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Who connects to Facebook or Twitter in random apps?
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Who would trust a dating app (Tinder anyone?) with a
social connect?
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About my job# The mobile theory#
The social experience# Mobile + Social#
Agenda
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About my job
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Mobile theory
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A short history of aFrogleap
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+
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Great user experience
Cross channel data integration
Contextual relevancy
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user l’engagement
des
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Long term user engagement
cheap and rewarding contact moments &
conversion
= $
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#Contextual Relevancy
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IMPACT.
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1,2 billion
mobile web users worldwide
25% of mobile web users
are mobile-only
100+ billion
apps downloaded
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In 2014 mobile internet will overtake desktop usage* *it probably already happened... ‘ ’
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#Mobile first mentality
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Graceful Degradation
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Progressive enhancement
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Success rate %
Full site success rate: 58% Mobile site success rate: 64%
Mobile application success rate: 76%
Jakob Nielsen: http://www.useit.com/alertbox/mobile-usability.html
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#Seamless experiences
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Service
Sales
Current customers / users
New
cus
tom
ers
/ us
ers
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Social theory
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#”Grouped” by Paul Adams
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Real life social vs. Digital social
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Strong ties 10 (average)
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Weak ties 150 (average)
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Does this match with your social digital live?
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Who has more then 300 friends on Facebook?
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Types of social
Social Monitoring
Social Marketing
Social Web care
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+
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#It can be used as an enabler of relevancy
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Mobile +
social
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#1 Push to social from your app
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#2 Enable increased relevancy through a social connect
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#3 Create your own social experience
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Turn based gaming principle
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A digital social experience Not necessarily intended to become a social platform ;)
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#4 Social is the best mobile app activator
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Learnings
Add social for relevancy
Use it for activation
1 + 1 = 3