Mobile Tourism ‘You are here’ everywhere

José A. Donaire

@donaire

Is everything mobile? #MWC16

7.300 millions: There are more smartphones worldwide than people

Toolboox mobile tourism

0

The smartphone provides access to dispersed resources. It is the new Swiss Army knife

Google Translate

Currency Converter

Compass

PackPoint

The Weather Channel

Self-identity mobile tourism

1

The ‘Me Tourist’

Self-identity is defined by the display of travel experience. We share the trip to show who we

are. Or who we want to be.

In a hypermobile society, ‘Here I am’ is the post-modern way of saying ‘Who I am’

postagram

One of the reasons of #darktourism (not only) is the exhibicionism of new tourists

2 Social Recommendation mobile tourism

Source: Google Research

In a comprehensive and synchronous conversation, post-tourists and pre-tourists swap valuations,

judgments and images of tourist sites.

This connection breaks the classic sequence of tourism “before - during – after”. The tourism

experience becomes ubiquitous and discontinuous.

urbanspoon

tripadvisor

urbanbuddy

An interactive web campaign that let potencial visitors explore the city for themselves from the eyes and ears of real tourists

FieldTrip

Local Heroes mobile tourism

3

Withlocals

LikeALocal

‘Real’ locals?. Are there ‘fake’ locals?

@meetsapp

Long Tail mobile tourism

4

Mobile tourism connect specific demands with singular supplies.

Aswings

Shopikon

Skitude

tourlina

Geoinformation mobile tourism

5

Information + Location = Geoinformation “What’s near me?”

Tripomatic

Copenhagen City Card

Toilet Finder

New experiences mobile tourism

6

Magic Tate Ball

@streetmuseum

Trends mobile tourism

6

Adaptative User Interfaces Augmented Reality

NFC Wereables

Weareables: Mobile Tourism without smartphones

FieldTrip on Glass

Mobile Tourism ‘You are here’ everywhere

José A. Donaire

@donaire