mobile seo for tourism companies #bewizard
DESCRIPTION
Mobile SEO Guideliens and best practices to achieve a positive ROI Mobile SEO process in the tourism industryTRANSCRIPT
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HOW TO GROW YOUR TRAVEL BUSINESS WITH MOBILE SEARCH MOBILE SEO FOR TOURISM COMPANIES
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
HI, MY NAME IS ALEYDA SOLIS, I’M AN SEO
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MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
HI, MY NAME IS ALEYDA SOLIS, I’M A MOBILE ADDICT
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HI, MY NAME IS ALEYDA SOLIS, I’M A FREQUENT TRAVELER
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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VISIBILITY TRAFFIC CONVERSIONS
I’M GOING TO HELP YOU TO INCREASE YOUR VISIBILITY IN MOBILE SEARCH RESULTS
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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MOBILE IS A GROWING PLATFORM IDEAL TO EXPAND YOUR BUSINESS
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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http://www.howtogomo.com/en-gb/d/why-get-mo/
MOBILE IS A GROWING PLATFORM IDEAL TO EXPAND YOUR BUSINESS
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
![Page 8: Mobile SEO for Tourism Companies #BeWizard](https://reader034.vdocuments.us/reader034/viewer/2022052522/5549f8d3b4c905507a8b47d6/html5/thumbnails/8.jpg)
YOU NEED TO CONNECT WITH THE TRAVELERS WHO USE MOBILE SEARCH
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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RELYING ON MOBILE FOR THEIR ONLINE ACTIVITIES
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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http://www.howtogomo.com/en-gb/d/why-get-mo/
RELYING ON MOBILE FOR THEIR ONLINE ACTIVITIES
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
![Page 11: Mobile SEO for Tourism Companies #BeWizard](https://reader034.vdocuments.us/reader034/viewer/2022052522/5549f8d3b4c905507a8b47d6/html5/thumbnails/11.jpg)
TO DREAM, PLAN, BOOK, EXPERIENCE & SHARE
THEIR TRAVEL EXPERIENCE ONLINE
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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http://www.thinkwithgoogle.com/insights/featured/five-stages-of-travel/
TO DREAM, PLAN, BOOK, EXPERIENCE & SHARE
THEIR TRAVEL EXPERIENCE ONLINE
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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CARING ABOUT THEIR MOBILE WEB EXPERIENCE
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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http://www.howtogomo.com/en-gb/d/why-get-mo/
CARING ABOUT THEIR MOBILE WEB EXPERIENCE
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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LET’S MOBILIZE YOUR SEO NOW
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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FIRST RESEARCH AND ANALYZE
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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USE THE GOOGLE KEYWORD TOOL WITH THE MOBILE FILTER
https://adwords.google.com/o/KeywordTool
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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VERIFY YOUR GOOGLE ANALYTICS WITH THE MOBILE SEGMENTS
www.google.com/analytics/
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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AND YOUR WEBMASTER TOOLS QUERIES WITH THE MOBILE FILTER
www.google.com/webmasters/tools/
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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CHECK GOOGLE’S RELATED & SUGGESTED MOBILE SEARCHES
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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CHECK YOUR VISITORS MOBILE DEVICES IN GOOGLE ANALYTICS
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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FOR YOUR KEYWORDS IN YOUR SITE IN YOUR MOBILE RESULTS
VERIFY HOW YOUR CONTENT IS SEEN USING MOBILE EMULATORS
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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USE THE OPERA MOBILE EMULATOR: http://dev.opera.com/articles/view/opera-mobile-emulator/
VERIFY HOW YOUR CONTENT IS SEEN USING MOBILE EMULATORS
FOR YOUR KEYWORDS IN YOUR SITE IN YOUR MOBILE RESULTS
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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THE USER AGENT SWITCHER EXTENSION FOR FIREFOX OR ULTIMATE USER AGENT SWITCHER IN CHROME
VERIFY HOW YOUR CONTENT IS SEEN USING MOBILE EMULATORS
FOR YOUR KEYWORDS IN YOUR SITE IN YOUR MOBILE RESULTS
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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ARE YOUR MAIN CONTENT ELEMENTS INCLUDING THE KEYWORDS?
TITLE & DESCRIPTION
URL
CONTENT
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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TITLE & DESCRIPTION
URL
CONTENT
DANGER! THIS IS NOT OPTIMIZED
ARE YOUR MAIN CONTENT ELEMENTS INCLUDING THE KEYWORDS?
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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TITLE & DESCRIPTION URL
CONTENT
SHOULD BE RELEVANT AND CONCISE
ARE YOUR MAIN CONTENT ELEMENTS INCLUDING THE KEYWORDS?
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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TITLE & DESCRIPTION URL
CONTENT
COOL! THIS IS OPTIMIZED
ARE YOUR MAIN CONTENT ELEMENTS INCLUDING THE KEYWORDS?
SHOULD BE RELEVANT AND CONCISE
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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IS YOUR OWN SITE & CONTENT STILL NOT OPTIMIZED?
WHY TAKING THE USER ELSEWHERE?
I CANNOT READ IT
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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IS YOUR SITE & CONTENT STILL NOT OPTIMIZED?
WHY TAKING THE USER ELSEWHERE?
I CANNOT READ IT YOU’RE LOSING POTENTIAL MOBILE CLIENTS
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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NOW YOU HAVE A BETTER VISION OF YOUR MOBILE ACTIVITY
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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IDENTIFY THOSE KEYWORDS WITH THE HIGHEST SEARCH VOLUME AND MOST RELEVANT INTENT
NOW YOU HAVE A BETTER VISION OF YOUR MOBILE ACTIVITY
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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TO CREATE CONTENT, SERVICES AND OFFERS TARGETING THOSE MOBILE SEARCHES
NOW YOU HAVE A BETTER VISION OF YOUR MOBILE ACTIVITY
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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IT’S TIME TO DEVELOP YOUR MOBILE PRESENCE
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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HOW DO YOU ENABLE YOUR MOBILE SITE?
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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PROS AND CONS OF MOBILE SITE STRUCTURES
RESPONSIVE WEB
DYNAMIC SERVING
PARALLEL MOBILE SITE
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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HOW DO YOU ENABLE YOUR MOBILE SITE?
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
![Page 38: Mobile SEO for Tourism Companies #BeWizard](https://reader034.vdocuments.us/reader034/viewer/2022052522/5549f8d3b4c905507a8b47d6/html5/thumbnails/38.jpg)
YOUR MOBILE SITE SHOULD ALWAYS BE FAST
https://developers.google.com/speed/pagespeed/insights
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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USE PAGESPEED INSIGHTS MOBILE FILTER AND FOLLOW THE MOBILE SPEED GUIDELINES https://developers.google.com/speed/docs/best-practices/mobile
https://developers.google.com/speed/pagespeed/insights
YOUR MOBILE SITE SHOULD ALWAYS BE FAST
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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SPECIFICALLY FOR RESPONSIVE WEB DESIGN MOBILE DEVELOPMENT
* Allow search engines to crawl page’s assets (css, js, images). * Beware of elements that might not display effectively in mobiles (large images, javascript, videos, etc). * Use a CMS or Framework to facilitate the implementation.
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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* Allow search engines to crawl page’s assets (css, js, images). * Beware of elements that might not display effectively in mobiles (large images, javascript, videos, etc). * Use a CMS or Framework to facilitate the implementation.
CHECK OUT GOOGLE’S RECOMMENDATION FOR RESPONSIVE
https://developers.google.com/webmasters/smartphone-sites/javascript
SPECIFICALLY FOR RESPONSIVE WEB DESIGN MOBILE DEVELOPMENT
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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SPECIFICALLY FOR RESPONSIVE WEB DESIGN MOBILE DEVELOPMENT
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
![Page 43: Mobile SEO for Tourism Companies #BeWizard](https://reader034.vdocuments.us/reader034/viewer/2022052522/5549f8d3b4c905507a8b47d6/html5/thumbnails/43.jpg)
TO CHECK RESPONSIVENESS USE TOOLS LIKE http://mattkersley.com/responsive/
SPECIFICALLY FOR RESPONSIVE WEB DESIGN MOBILE DEVELOPMENT
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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SPECIFICALLY FOR DYNAMIC SERVING MOBILE DEVELOPMENT
* Server needs to respond with different HTML on the same URL depending on the user agent requesting the page. * Use the Vary HTTP header “User Agent” to help Googlebot discover your mobile-optimized content faster.
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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SPECIFICALLY FOR DYNAMIC SERVING MOBILE DEVELOPMENT
* Server needs to respond with different HTML on the same URL depending on the user agent requesting the page. * Use the Vary HTTP header “User Agent” to help Googlebot discover your mobile-optimized content faster.
CHECK OUT GOOGLE’S RECOMMENDATION FOR DETECTING USER AGENTS
https://developers.google.com/webmasters/smartphone-sites/redirects
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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SPECIFICALLY FOR DYNAMIC SERVING MOBILE DEVELOPMENT
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
![Page 47: Mobile SEO for Tourism Companies #BeWizard](https://reader034.vdocuments.us/reader034/viewer/2022052522/5549f8d3b4c905507a8b47d6/html5/thumbnails/47.jpg)
SPECIFICALLY FOR DYNAMIC SERVING MOBILE DEVELOPMENT
TO CHECK DYNAMIC SERVING USE TOOLS LIKE http://web-sniffer.net/ AND THE “FETCH AS GOOGLEBOT” OPTION IN GOOGLE WEBMASTER TOOLS
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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SPECIFICALLY FOR PARALLEL MOBILE DEVELOPMENT
* Enable a consistent mobile URL structure under the “m” subdomain. * Use HTTP 301 directions to refer bots and users to their correct mobile or desktop page version. * Add link rel="alternate" and link rel="canonical" tags in the mobile and desktops versions referring each other. * Include “rel=alternate” annotations in Desktop Sitemaps
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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* Enable a consistent mobile URL structure under the “m” subdomain. * Use HTTP 301 directions to refer bots and users to their correct mobile or desktop page version. * Add link rel="alternate" and link rel="canonical" tags in the mobile and desktops versions referring each other. * Include “rel=alternate” annotations in Desktop Sitemaps
SPECIFICALLY FOR PARALLEL MOBILE DEVELOPMENT
CHECK OUT GOOGLE’S RECOMMENDATION FOR PARALLEL MOBILE SITES https://developers.google.com/webmasters/smartphone-sites/details
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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SPECIFICALLY FOR PARALLEL MOBILE DEVELOPMENT
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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SPECIFICALLY FOR PARALLEL MOBILE DEVELOPMENT
TO CHECK DYNAMIC SERVING USE TOOLS LIKE http://web-sniffer.net/ AND THE “FETCH AS GOOGLEBOT” OPTION IN GOOGLE WEBMASTER TOOLS
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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YOU CAN NOW DEVELOP AN EFFECTIVE MOBILE SITE STRUCTURE
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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YOU CAN NOW DEVELOP AN EFFECTIVE MOBILE SITE STRUCTURE
CHECK OUT THIS GUIDE FOR FULL SEO FRIENDLY MOBILE SITE DEVELOPMENT http://www.stateofsearch.com/mobile-seo-audit/
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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LET’S OPTIMIZE AND MAXIMIZE YOUR MOBILE SITE
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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OPTIMIZE AND ORGANIZE YOUR MOBILE CONTENT WITH CONSISTENCY
INTERSTITIALS ARE INTRUSIVE
NON INTRUSIVE SUGGESTION
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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INTERSTITIAL MIGHT ALSO HURT THE MOBILE SITE CRAWLABILITY
OPTIMIZE AND ORGANIZE YOUR MOBILE CONTENT WITH CONSISTENCY
INTERSTITIALS ARE INTRUSIVE
NON INTRUSIVE SUGGESTION
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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BUT CONTENT IS NOT CORRECTLY SHOWN
APPEARS ON MOBILE SEARCH RESULTS
REMEMBER NOT ALL CONTENT IS SHOWN WELL IN MOBILE
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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REMEMBER NOT ALL CONTENT IS SHOWN WELL IN MOBILE
BUT CONTENT IS NOT CORRECTLY SHOWN
APPEARS ON MOBILE SEARCH RESULTS
BE CAREFUL WITH FLASH, SCRIPTS & VIDEOS. HTML 5 CAN BE YOUR BEST FRIEND FOR MOBILE
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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YOU SHOULD ALSO OPTIMIZE FOR MOBILE CONVERSIONS
VERY VISIBLE AND EASY TO CLICK BUTTONS WITH CALL TO ACTIONS
ONLY MOST IMPORTANT CONTENT. DEFER SECONDARY INFORMATION
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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CHECK MOBILE USABILITY BEST PRACTICES IN http://www.nngroup.com/articles/mobile-site-vs-full-site/
YOU SHOULD ALSO OPTIMIZE FOR MOBILE CONVERSIONS
VERY VISIBLE AND EASY TO CLICK BUTTONS WITH CALL TO ACTIONS
ONLY MOST IMPORTANT CONTENT. DEFER SECONDARY INFORMATION
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
![Page 61: Mobile SEO for Tourism Companies #BeWizard](https://reader034.vdocuments.us/reader034/viewer/2022052522/5549f8d3b4c905507a8b47d6/html5/thumbnails/61.jpg)
MAXIMIZE YOUR MOBILE SEARCH VISIBILITY WITH RICH SNIPPETS
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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INCLUDE STRUCTURED DATA FOR EVENTS, YOUR BUSINESS, AUTHORS, REVIEWS, ETC.
MAXIMIZE YOUR MOBILE SEARCH VISIBILITY WITH RICH SNIPPETS
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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http://www.google.com/+/business/
MOBILE SEARCHES ARE USUALLY LOCALIZED
MAXIMIZE YOUR MOBILE SEARCH VISIBILITY WITH GOOGLE+ BUSINESS
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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http://www.google.com/+/business/
MOBILE SEARCHES ARE USUALLY LOCALIZED
CREATE ALSO PRESENCE IN TRAVEL OR LOCAL AGGREGATORS LIKE TRIPADVISOR AND YELP
MAXIMIZE YOUR MOBILE SEARCH VISIBILITY WITH GOOGLE+ BUSINESS
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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AND INCENTIVIZE YOUR USERS TO SHARE THEIR EXPERIENCE
GAMIFY THE SHARING EXPERIENCE
SHOW YOUR REVIEWS AND ASK FOR MORE
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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YOU WILL BE MORE VISIBLE AND CONNECT WITH YOUR MOBILE USERS
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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FINALLY, YOU NEED TO MEASURE YOUR MOBILE SEARCH ACTIVITY
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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FOLLOW-UP YOUR MOBILE RANKINGS, TRAFFIC AND CONVERSIONS
WHICH KEYWORDS AND PAGES ARE RANKING AND CONVERTING OVER TIME?
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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FOLLOW-UP YOUR MOBILE RANKINGS, TRAFFIC AND CONVERSIONS
YOU CAN USE GOOGLE ANALYTICS AND GOOGLE WEBMASTER TOOLS
WHICH KEYWORDS AND PAGES ARE RANKING AND CONVERTING OVER TIME?
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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FOLLOW-UP YOUR MOBILE RANKINGS, TRAFFIC AND CONVERSIONS
BENEFITS > COSTS
MOBILE SEO
VISIBILITY VISITS
REGISTRATIONS BOOKINGS
DEVELOPMENT MAINTENANCE
CONTENT PROMOTION
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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WITH THIS INFORMATION YOU CAN OPTIMIZE THE RESULTS OVER TIME
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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WITH THIS INFORMATION YOU CAN OPTIMIZE THE RESULTS OVER TIME
IS THE ROI OF THE MOBILE SEO PROCESS POSITIVE?
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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WITH THIS INFORMATION YOU CAN OPTIMIZE THE RESULTS OVER TIME
EXPAND, OPTIMIZE OR CHANGE THE MOBILE PRESENCE ACCORDINGLY
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM
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YOU CAN FOLLOW ME IN TWITTER AT @ALEYDA
QUESTIONS?
THANKS PHOTOS UNDER CREATIVE COMMONS TAKEN FROM FLICKR
MOBILE SEO FOR TRAVEL BUSINESSES BY ALEYDA SOLIS FROM