mobile - there is an app for that
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Mobilethere is an app for thatJanuary 2011 – Rick Mans
It is just moments after we really start enjoying ourselves
What is mobile?
Anytime, any place, anywhere
Any place?
64% use mobile when at home
Mobile will be bigger than desktop internet in 5 years
Morgan Stanley (2010)
The appification of everything
Just use an app store
51 app stores
Besides 51 app stores
there are also
at least 15 mobile browsers
And don’t underestimate SMS
Other input for a design process:
Most phones have at least 2 view ports
Nobody said it was easy
Choose a few platforms to focus on
App
vs
Web
Web
App
Development Costs
In general
lower costs
for Web
App
Web
Browser and resolution diversity
Apps can
handle this
easier
App
Web
Ease of use
Apps are in
general easier
Web
App
Potential audience
The Web has
way more users
App
Web
Using device specific properties
Apps are
better in this
App
Web
Active use
Apps are
used more
actively
Web
App
Platform diversity
Web covers
platforms more
easily
App
Web
Discoverability
Apps are
easier to be
discovered
Each app is a lock in
Apps increase switching costs
Are all platforms used in the same way?
Average growth
Mobile solves a problem
I want to do X now
I want to do X now
Personal
I want to do X now
Personal
Relevant
I want to do X now
Personal
Relevant
Timely
NOW!
Unless you hold your phone the wrong way
Or if you really don’t have any reception
Connectivity is an issue
It will be solved.
In probably 3-5 years from now.
9 Trends
Apps
1
LBS
2
m-Commerce
3
Gamification of everything
4
Ad hoc social networking
5
Smart Sensors
6
Augmented Reality
7
Mobile only solutions
8
In the end ‘Mobile’ will disappear(as in, there is no longer the need to make a distinction between mobile and desktop)
9
Rick MansSocial Media LeadPapendorpse weg 100 UtrechtThe Netherlands
Phone: +31 6 51 21 01 44E-Mail: [email protected]: http://twitter.com/rickmansLinkedIn: http://nl.linkedin.com/in/rickmans
Mobile channels