mobile telecommunications case study
TRANSCRIPT
VOXMobileStreamlinedSolutionsfor…
ExtraSpaceStorage
Extra Space Storage uses managed mobility services to help its team of over 1200 property managers
work more connectedly and efficiently.
With a nationwide footprint that spans 35 states, the District of Colombia, and Puerto Rico, Extra Space
Storage is the second largest self-storage operator in the US. Through their professional approach to
storage, Extra Space Storage seeks to reinvent the storage industry and the storage customer
experience. Their focus is a customer-oriented, safe, and attractive self-storage location where
customers can maintain and easily access valued personal possessions and business assets.
THE CHALLENGE
Moving toward a streamlined, customer-centric storage experience entailed increasing Extra Space
Storage’s responsiveness and efficiency at over 1200 locations. Each location featured a live-in property
manager, who was responsible for everything from signing leases to overseeing vacate procedures,
performing maintenance to conducting security checks. Storage locations can cover hundreds of
thousands of square feet, multiple buildings and hundreds of units, and it was often hard for property
managers to cover their facility’s duties and still be accessible to greet guests in the front office.
However, maintaining a presence in the front office was critical, because over half of all storage buyers
are walk-ins off the street.
Traditionally, landline telephone-based call boxes connected with bulky industrial cordless phones
served as the property manager’s go-anywhere link to the front office and solutions for covering the
street entrance. Walk-in customers could press a button and reach the manager no matter where they
might be on the property. But the call boxes were antiquated, the industrial cordless phones were costly
and prone to lengthy repair processes, and the landlines that supplied the connection between the two
were expensive and sometimes hard to procure.
Acquisition of independent chains or competitors’ existing storage facilities is one of Extra Space
Storages growth strategies. Aligning these new properties to the traditional call box-and-cordless
systems proved to be a significant delay. It could be months before landlines were installed and the call
box systems ready for use. When corporate leadership realized simple communications processes were
affecting their operational efficiencies and customers’ leasing experiences, they outlined a series of
desired improvements.
• Reduce communications downtime. Find technology or telecommunications solutions that
were robust enough for the storage lot environment and rigorous enough for daily use by the
property managers
• Decrease onboarding time for new facilities and new managers. Streamline the process for
adding new facilities to the Extra Space Storage brand family, and change or discontinue
processes that cause slowdowns.
• Transform business processes through better technology. As part of a customer-centric
experience, identify process improvements that could make leasing space from Extra Space
Storage easier for the customer and more efficient for the property manager.
Extra Space Storage had explored mobile before, but the daunting task of requisition and management
for over 1200 separate mobile lines and devices at their diverse nationwide locations was not appealing.
The logistical complexity of the solution,
partnered with the physical difficulties of
the challenging storage lot environment,
was outside of their realm of expertise,
and more than they wanted to handle.
THE SOLUTION
Extra Space Storage contacted Vox Mobile with their business communications challenges. After
extensive consultations and site visits, the following recommendations were implemented:
• Update Tech: Replacement of antiquated call boxes and cordless landline phones with mobile
devices. Smart mobile devices would be able to provide the same connectivity while providing
additional benefits of function for mobile documentation and lease sales processes.
• Standardize Devices: Ubiquitous distribution of ruggedized smart mobile handsets.
Waterproof and hardened against impacts, dust, and vibrations, a complete deployment of
Kyocera Brigadier handsets provided durability and functionality in all work environments.
• Account Management: Full repair/replacement support. Complete device lifecycle controls,
plan and device administration, and repair/replacement supervision meant Extra Space Storage
received efficient, streamlined management of their mobile account without the need for the
additional overhead that comes with corporate staff.
Despite their challenges of logistics, environment,
location, and legacy processes, the team at Extra Space
Storage was able to find an encompassing solution with
Vox Mobile. Vox delivered…
• Simplicity. Standardized phones, standardized
account management, and standardized procurement
processes alleviated the logistical headaches that came
with having multiple landlines with multiple landline
carriers across the country.
It wasn’t unheard of for repairs or replacements on our
call box and cordless solution to be backlogged weeks
or months due to the need for specialized technicians.
– David Decker,
Director of Operations,
Extra Space Storage
A CUSTOMIZED SOLUTION:
• Update Tech
• Standardize Devices
• Account Management
THE VOX MOBILE SOLUTION DELIVERED:
• Simplicity
• Responsiveness
• Scalability
• Responsiveness. New lines, repairs, or replacements could all be handled in a matter of hours or
days, not weeks or months.
• Scalability. By understanding Extra Space Storage’s growth plan, their desire for efficiencies of
process, and their corporate culture of customer-centric service, the Vox Mobile solution could
grow with them as they worked toward their corporate goals.
THE RESULTS
The partnership between Extra Space Storage and Vox Mobile has produced a number of valuable and
transformative results.
• Faster customer processing and response. Property managers who field walk-in calls while
working out in the lot can now prepare paperwork via their mobile device as they return to the
office to meet the customer. Customers can e-sign their lease agreements and get copies
emailed to them, expediting the leasing process.
• Real time data collection and reporting. Processed leases, customer payments, maintenance
reports and other documents are now uploaded in real time, allowing for better operational
management and quicker responses to issues.
• Faster turn-up times. Mobile devices for new facilities can be turned up in a days and
replacements can be drop shipped overnight, meaning facility and property manager
communications are never compromised.
• Better device response. The ruggedized handsets handle the environmental stresses of the
storage lot, and the basic security features of the device reduce theft and prevent loss.
• Increased scalability. Smart devices allow connectivity to proprietary facility management
systems through custom application program interfaces (APIs) for greater efficiency, and
integration of point-of-sale software will soon allow mobile payment processing.
About Extra Space Storage:
Extra Space Storage is a publically-traded real estate investment
trust headquartered in Salt Lake City, Utah, and the second largest
self-storage company in the United States. It has 11 regional
offices; a footprint that covers 35 states, the District of Columbia,
and Puerto Rico; and over 1200 storage properties.
Extra Space Storage takes a professional approach to self-storage,
featuring attractive, convenient, and secure facilities operated by
professional managers. The company strives to provide clean, customer-friendly facilities that provide a
safe location for valued personal and business possessions.
Vox Mobile has helped streamline a very
complex process.
– David Decker,
Director of Operations,
Extra Space Storage