mobile strategies for digital publishing
TRANSCRIPT
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Thad McIlroy
• Started in publishing in the 70s
• Some recent books I’ve authored:
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TheFutureofPublishing.com
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The Trends are Unmistakable
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Speed of Adoption
Source: Peter Leyden
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100% Smartphone Saturation
Source: Horace Dediu | Asymco
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Tablets Becoming Accessories
Source: comScore
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Social Media
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Facebook Mobile Users
Source: Benedict Evans
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Social Media Per Platform
Source: comScore
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Social Media for Books
Adapted from The Secrets of Word-of-Mouth Marketing (George Silverman)
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Content
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The Content Conundrum
• Best format?
• Best format for that device?
• Best format for that content?
• Best format for that group of
readers
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Devices Matter for Content
Source: Pew Research Center Internet & American Life Project
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Book or App?
Source: Touch Press
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Marketing
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Books Need to Compete
Source: Amazon
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The Entertainment Spectrum
Source: Wattpad
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Time Spent Doughnut
Source: Flurry
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The Big Buyer
Source: Pew Research Center Internet & American Life Project
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Is this the Future?
Source: Wattpad