Mobile & Social Media MarketingTrends That Can’t Be Ignored

November 18, 2013

US Smartphone Ownership

Mobile Phone Proximity

How often is your cell phone with you or

nearby; that is, when is it within arm’s length?

Smartphone Activity

US use of social media

Facebook Mobile-Only MAUsMobile-Only Monthly Active Users

Facebook Mobile is Real• 70% of Facebook’s 1.16 billion MAUs

accessed the site at least once a month from their mobile device

• Facebook expects mobile usage and revenue will eclipse desktop usage and revenue in the coming months

• 49% of the Facebook's advertising revenues now come from mobile ads

• $890M in Q3 ‘13 came from Facebook's mobile advertising units

Facebook Owns Mobile, But Struggles!

• Facebook has more mobile-only MAU’s than:YouTube, Pandora, Yahoo, Twitter, Pinterest, Tumblr, AOL, Snapchat & LinkedIn - combined

• Yet Facebook still struggles with its mobile App…

Facebook Mobile Opportunities!

• Mobile Sponsored Stories - CTRs for mobile Sponsored Storieson average are approximately 10 times higher than CTRs for desktop

• CPCs for mobile Sponsored Stories on average are 45% less expensive than desktop

• Deep demographics, psychographics,behaviors make FB mobile targeting super precise

• Better ROI tracking than CPC or CPA

• Creative opportunities abound

Twitter!

• Twitter mobile usage is even higher, with more than 75% of monthly active users visiting on mobile devices

• Recent IPO, acquisition of MoPub, building a real-time bidding system for Twitter ads

• Twitter's primary ad products: • Promoted Accounts • Promoted Trends • Promoted Tweets

• 77% of Twitter’s user base was international in Q2 ’13, but only accounted for 25% of revenues

• 95% of live TV conversation currently happens on Twitter

Twitter Promoted Tweets

!• $25,000 campaign for a Lunar New Year promotion

• Promoted tweets offered dining rewards to Twitter users

• 1 million people interacted with the tweet in four days time

• 70% of which were from a mobile device

Twitter Real-Time Ads Cards & Amplify!

• Twitter Cards - make it possible for you to attach media experiences to Tweets that link to your content • Add a few lines of HTML

to your webpages • Users who Tweet links to your content

will have a "card" added to the Tweet that's visible to all of their followers

• Twitter Amplify - Enables advertisers to embed social video advertising campaigns into real-time conversations during the biggest television broadcasts & live events Twitter Cards

Twitter Mobile Opportunities!

• Over 65% of the Twitter's advertising revenue was generated from mobile devices and it expects that proportion to grow

• Targeting - Continual improvement of targeting capabilities

• Advertisers outside the US have a substantial opportunity

• New advertising formats like a lead generation & application download

• MoPub, the mobile-focused advertising exchange that Twitter acquired in September - real-time bidding into the Twitter ads platform

• Coming: self-serve advertising platform in select international markets

Mobile Social Video

!• Video is expected to constitute 1/3 of all Internet traffic by 2015

• 2012 saw a 300% increase in mobile video consumption, a trend that will continue to grow in 2014

• Mobile now makes up more than 25% of YouTube's global watch time, that’s more than one billion views a day

Vine: Mobile Social Video!

• 40 Million users in August 2013 up from 13 million in June 2013

• Vine grew over 400% between Q1 & Q3 2013

• 5 tweets per second contain a Vine link

• The first day of Honda’s #WantNewCar Vine campaign brought the car brand 1,020 new followers (compared to its six-month average of 242 new followers)

Instagram: Mobile Social Video!

• As of September 1, 2013 Instagram reached 150 million monthly active users with more than 60% of them residing outside the US

• Instagram videos get an average of 24 interactions per 1,000 followers

• Since the launch of Instagram video, there has been a 37% increase in Instagram shares on Twitter.

• Instagram videos are creating 2X engagement than Instagram photos.

Mobile Social Video Opportunities!

• Very early, huge potential for:

• Engagement

• Promotions

• Advertisements

Video Social Prank-vertising

Mobile Social PhotoTop Photo Sharing Sites, May 2013

Source: Business Insider

Facebook: Mobile Social Photo

• Uploading photos is the most popular activity on Facebook !

• 350 million photo uploads per day mobile & desktop.

• Photos help: on Facebook they receive: 53% more Likes 104% more comments 84% more click-throughs

Instagram: Mobile Social Photo• As of September 1, 2013 Instagram reached

150 million monthly active users

• Instagram sees approximately 55 million photos uploaded each day

• average user spends 257 minutes per month on Instagram

• Average photo receives an average of 37 interactions per 1,000 followers

1st Instagram Ad Nov. 1, 2013Michael Kors gained 34,000 new followers in 18 hours

SnapChat: Mobile Social Photo• 350 million “snaps” served per day, up

from 200 million in June 2013

• Snapchat - “Stories” enable users to share with friends a rolling compilation of snaps that disappears after 24 hours.

• November 13th turned down a $3 Billion cash buyout from Facebook

Mobile Social Photo Opportunities

!• Very early, huge potential for:

• Engagement

• Promotions

• Advertisements

The Mobile Social Future

!• Uber-everything: Massive increase in mobile-enabled

collaborative businesses

• Smartphones to Smart-devices: homes, cars, wearables

• Transactions: bill pay, invoicing, cost-sharing

Thank you

David Gerzof Richard President & Founder BIGfishMarket.com +1.617.713.3800 @DavidGerzof

Mobile & Social Media Marketing Trends That Can’t Be Ignored