Mobile Search Optimization

SES Chicago 2007

Emphasis of this presentation

Tactical Issues

How to get started optimizing your web site for mobile search.– Resources

Getting indexed by mobile search engines.– Resources

Mobile Search Optimization

300 million Americans will have a mobile phone by the end of 2010, up from 208 million in 2005, representing over 95% of the country's population.

Source:eMarketer

The 5 Big Verticals of Mobile Consumer Packaged Goods because they can use coupons and contests or

use short code text messages promoted on product package (ie pepsi)

Fast Food Restaurants - time and location targeting, access to youth market (ie McDonalds, Burger King)

Entertainment - Ads to get more TV participation, advertise shows or provide mobisodes of popular TV shows for fee, which can be subsidized by advertisers.

Travel/Hospitality - Hotels can send text messages confirming reservation, provide address, phone, links to mobi sites with directions, hours, amenities. You can get loyalty points by rating your stay.

Financial - Banks send account balance and other alerts, value add service. Avoid overdraft charges. alert services configured and managed on website and can offer upsell services like auto loans, etc.

Source: Mike Baker, Enpocket and iMediaConnection http://www.imediaconnection.com/content/12305.asp

Mobile Search Engines – short list

Source: Andy Hagans

How users optimize URL’s

Google: Enter a URL to optimize any site for mobile viewinghttp://www.google.com/gwt/n

Skweezer: offers a mobile optimization servicehttp://www.skweezer.net/

INHY: make web pages more viewable on mobile deviceshttp://www.iyhy.com/

Mobile Compliance before after

Four easy steps by Mike Davidson:

http://www.mikeindustries.com/blog/archive/2005/07/make-your-site-mobile-friendly

Mobile Compliance http://www.w3.org/TR/mobile-bp/

Mobile Optimization

Limit content – SEO copywriting skills

– condensing the message – retaining essential information – meeting the needs of mobile users

Title tags– Create short descriptive titles relevant to the page– Normal SEO principles apply

– keyword(s) in the Title tag must also be in page text– copy must be brief and succinct– Strategic keywords should appear early in text

Mobile Optimization

Use CSS and XHTML code:– position important content displays on top

Local search terms in the Title tag, Meta tags, headings, link text and web page content – identifying your location, city and state, etc.

Specify font sizes so text size is easy to read on the small screen

Create a Google mobile site map

Getting Indexed

Submit your site to major mobile search engines for quick spidering

– Submitting Mobile Google Sitemap Files http://www.google.com/support/webmasters/bin/topic.py?topic=8493&hl=en

– Google Webmaster Central http://www.google.com/webmasters/

– Yahoo! Mobile Submit http://search.yahoo.com/info/submit.html

Thank You!

Jason Prescott , President , TopTenWholesale.comJP Communications

800-928-6710