mobile search advertising in 2016
TRANSCRIPT
Mobile Search Advertising 2016
Ruchi Sinha, Digital Marketing Consultant and SEM Expert
May 6, 2016
The Majority Shareholder
H2 2013 H2 2015
50%
“We do not disclose exact
numbers (of mobile-desktop25%split), but mobile is more than 50
percent.” The share of mobile
and desktop search was equallast year, but this year, it had
exceeded.”
Share of Mobile Queries In Overall Search Queries
Google India, 2015
Key Growth Drivers
Search reaches 90% of the Internet population•
65% of the Internet population in India useaccessing Internet.
mobile for•
About 80% of nearbydevices
searches happen on mobile•
Affordable SmartphonesAccess to Internet
•
•
Some Recent Changes
New Avenues
Design Changes
New Formats
No Ads
Here
Mobile Based Algorithm
In 2015, Google changed its algorithm to favourwebsites that are mobile friendly
Applies to searches on mobile devices
The Untapped Potential
Voice Search Driverless Cars
Wearables
Assessing the need for a
mobile specific strategy
Do you want to promotemobile asset?
a
Do you want to generateleads?
Are you a local business?Questions to
ask
Does the consumerresearch online before buying
your product?Do you sell online?
Page should load fast on mobile Create a mobile responsive website
Do not overload information
Keep the forms short
Check the link below to see if your website is mobile friendly
https://www.google.com/webmasters/tools/mobile-friendly/
Try bidding differently onmobile
An increase in bid may
sometimes lead to more
conversionsAdjust your bid for mobile
What should be yourdeciding factor?
Creative Detail
Cues to local business
Optimize creatives for mobile
Banner sizes for mobile
Highlight your brand
Say more in less words
Be precise and relevant
Use good visuals Highlight Offers
Keep the consumer engaged
Key Best Practices
Create a mobile responsive website
Adjust your bid for mobile
Monitor your ads performance on mobile Optimize creatives for mobile
Be precise and relevant
Keep the consumer engaged
www. pola:risind. in ••
+ PDLRRIS WORLD'S NO 1 OFF ROADVEHICLE
POLARIS
EXCITING
NEWBUSINESSOPPORTUNITY
For more information please visit your nearest Polaris dealer
or write at [email protected]
AUTO EXPO TRACK
- Polaris had an Offroad Track in Auto Expo 2012.
CUSTOMER LONG QUEUE FOR RIDE
• Passionate customers enjoyed the innovative track
& experienced the "Polaris ATVs".
· Customer's voice .' Awesome,Highly exciting,Fun
Loving,Hooo.. laa..... laaa"
- Customers waited for more than 60 minutes to geta
ride of 60 sec.
EXISTING "OFF-ROAD SPORr TRACK CHENNAI
- Strategically located on beach with Sacres of land
- Track has a mix of 27 Polaris Vehicles.
· Adventurous track full of sand ,bumps &
obstacles.
· Exclusive ride zone for kids amusement
· Initially low investment with High ROI.
· Profitable business from 1st year.
� Branding Support from Polaris India. Click
here to download Track Proposal
- Free Test ride given to >5000 thrilledriders.
• Gui Panag joined Test ride on Polaris ATV.
- Experienced All Terrains In Limited Area.
Business Options
>Join Hands With Polaris In ]CD: xBusiness & Start Earning from Dayi
polarisind.in
• Kids loved their ride at the special zone
· overwhelming response experienced in 6 daysof
Auto Expo 2012.c y10r OU »
Typeof Query: *
�t· ----;i
Sunder Ganesh owner of Chenna1 Track
Name:*
I have 27 Polaris vehicles in my adventure track. Polaris.haslent their professional expertise.ATVs & Side by Side and
modernized my track. Today, this is probably one of India's best
off road amusement circuit. My business has taken off beyond my
expectations Thanks to Polaris.
Email:*
Phone:*
City:*
iState:*
iQue :
I
i
ii@I\E
0 www. pola,risind. in ••
@PDLRRIS. For more details visit· www.polarisind.in
m https: //WWW.google. co. in ••
xpolaris indiaFor Any Dealership or Customer Enquiry
Please Fill The Form Below.
www.polarisind.in
Polaris Off Road VehiclesALL NEWS IMAGES VIDEOS MAPS
can be used not only in Re• * Fields are Mandatory
i-Select - •IType of Query: *creational but also in sensitive areas of Construction, Mining,
Farming, Forest, Military, Police and Para military
forces.Polaris vehicles available with Dealer network across
the Country
c
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=
1
J=1
Name:*
0polarisind.in - Polaris ATV Prices
r4D www.polarisind.in/Enquire_on_Phone
Email:*
LPhone:*
City:*
State:*
Power &Range of Off-Road Vehicles - Max
Durability. Contact Us Now!
About Polaris India: Polaris ATVs DQuery:
RZRc,S 800ATV
.- Phoenix 200
Boardwalk
• Ranger 500
• Trail Boss 330 Boardwalk • RZR S 800
• Sportsman 500 H.O.
• Sportsman Touring 850 H.O. EPS
Snowmobile/Defence vehicle Youth Vehicle
• Widetrak LX • Outlaw 50
• Sportsman MV 850 • Outlaw 90
• RANGER RZR® SW • Ranger RZR 170
Assignment
Suggestthis.
how would you advertise for a brand like•
What do you think of the ad?•
What dofriendly?
you think of the landing page? Is it mobile•
