mobile research conference 2010 globalpark panel
DESCRIPTION
AGENDA Online panel research goes mobile: A first look 1. Panel – A quick intro 2. Why mobile panel? 3. A first look 4. Q & ATRANSCRIPT
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ONLINE PANEL RESEARCH GOES MOBILE:GOES MOBILE:
A FIRST LOOK
SVEN SCHERRERSVEN SCHERRERMRC 2010 // London (UK) // March 8, 2010.
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2AGENDAOnline panel research goes mobile: A first look
1. Panel – A quick intro
2. Why mobile panel?
3. A first look
4. Q & A
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PANEL – A QUICK INTRO
„Panel“ - a group of individuals that are interviewed at regular time intervals„Panel a group of individuals that are interviewed at regular time intervals.
Classic panel study
Online (Access) Panel
Online customer PanelOnline customer Panel
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PANEL – A QUICK INTRO IIPanelmanagement Data & Quality
checks
Communication
Panelwebsite
Recruiting SamplingRecruiting
Incentives Surveys
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5AGENDAOnline panel research goes mobile: A first look
1. Panel – A quick intro
2. Why mobile panel?
3. A first look
4. Q & A
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MOBILE PANEL – GOOD REASONS
Changing marketsChanging markets.Technology is ready.Reach all your audiences.Instantaneous feedback.In-the-moment feedback.New avenues for event evaluation customer satisfaction surveys and adNew avenues for event evaluation, customer satisfaction surveys and ad testing.New data sources.
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7AGENDAOnline panel research goes mobile: A first look
1. Panel – A quick intro
2. Why mobile panel?
3. A first look
4. Q & A
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MOBILE PANEL 8
WELCOME
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MOBILE PANEL 9
HOMEPAGE
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MOBILE PANEL 10
REGISTRATION FORM
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MOBILE PANEL 11
HOMEPAGE
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MOBILE PANEL 12
ABOUT US
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MOBILE PANEL 13
HOMEPAGE
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MOBILE PANEL 14
PRIVACY POLICY
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MOBILE PANEL 15
HOMEPAGE
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MOBILE PANEL 16
LOGIN FORM
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MOBILE PANEL 17
PERSONAL VIEW
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MOBILE PANEL 18
MY SURVEYS
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MOBILE PANEL 19
SURVEY VIEW: STARTPAGE
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MOBILE PANEL 20
SURVEY VIEW: SINGLE RESPONSE QUESTION TYPE
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MOBILE PANEL 21
SURVEY VIEW: MULTI RESPONSE QUESTION TYPE
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MOBILE PANEL 22
SURVEY VIEW: SINGLE RESPONSE QUESTION TYPE
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MOBILE PANEL 23
SURVEY VIEW: DROP-DOWN QUESTION TYPE
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MOBILE PANEL 24
SURVEY VIEW: ENDING PAGE
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MOBILE PANEL 25
PERSONAL VIEW
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MOBILE PANEL 26
MY INCENTIVES
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MOBILE PANEL 27
MY INCENTIVES
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MOBILE PANEL 28
MY INCENTIVES
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MOBILE PANEL 29
PERSONAL VIEW
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MOBILE PANEL 30
HOMEPAGE
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31AGENDAOnline panel research goes mobile: A first look
1. Panel – A quick intro
2. Why mobile panel?
3. A first look
4. Q & A
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QUESTIONS ?QUESTIONS ?
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ABOUT US Globalpark provides panel, community and survey software that enables organizations to manage what matters across the enterprise By capturing feedback and tracking behavior of customerswhat matters across the enterprise. By capturing feedback and tracking behavior of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach.Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDC, Nintendo, SonyBMG TNS Warner Music and Wrigley Globalpark is staffed by renowned research pioneers
Globalpark AGKalscheurener Str. 19a
Globalpark Inc.299 Broadway, 19th Floor LOCATIONS
SonyBMG, TNS, Warner Music and Wrigley. Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria.
50354 Cologne/HuerthGermany (Headquarters)Tel.: +49 2233 7933 6
yNew York, NY 10007United States of AmericaTel.: +1 888 299 9422
[email protected]/Globalpark
www.globalpark.comtwitter/Globalpark_News
Globalpark UK Ltd.5 A hi St t
Globalpark Oesterreich GmbHW 255 Archie Street
London SE1 3JTGreat BritainTel.: +44 207 403 3900
info@globalpark co k
Wassergasse 251030 ViennaAustriaTel.: +43 1715 0289 11
info@globalpark [email protected]
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