mobile phone / smartphone accessories market size, demand & global opportunity analysis outlook...

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Global Mobile Phone Accessories Market Outlook:

Industry Insights & Opportunity Evaluation,

2015-2021


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Global Mobile Phone Accessories Industry

Analysis Overview 2021

Mobiles have become a vital device as well as crucial

electronic gadget in maintaining the rapid and digital

lifestyles. In 2013, the smartphone shipments moved up

40%; crossed 1 billion shipment units of worth USD 226

billion in value. Following the smartphones burgeoned

market, the mobile phone accessories has showcased

significant demand over the past few years due to

technological advancements and innovation, change in

lifestyle along-with the requirement for effective

maintenance of mobile phones.

The Global mobile phone accessories market stood at

around USD 57,000 Million in 2014, which is anticipated


to grow at a CAGR of 7.6% during the forecasted period

from 2015-2020. Strong desire among cell phone users to

increase smartphones functionality, style statement,

fashion, LAM (Look AT Me) factor in young generation

along-with significant trend towards personalization of

mobile devices related to appearances, are likely to foster

the growth of this industry in future.

Segmentation Analysis:

The global aftermarket mobile phone accessories market is

segmented on the basis of product type which includes

power banks, USB accessories, protective cases, screen

guards, mobile batteries, portable speakers, chargers,

headphone/Earphone, and others. For instance, the

protective cases segment captured a share of around 22%

in the overall global mobile phone accessories market in

2014. In the next few years, the power bank segment is

expected to drive the market across the globe and is

projected to grow at a CAGR of around 10% during the

forecast period.

22%


The industry can also be divided on the basis of organized

and unorganized market. Besides this, the global mobile

phone accessories market can also be sub-divided on the

basis of distribution channel such as multi-brand store,

single brand store and online store. Presently, multi-brand

store has marked a substantial share in the global mobile

phone accessories market which is likely to be replaced by

online stores in the coming few years. The online store

segment is anticipated to grow at a CAGR of 12% from

2015-2020.

Growth Drivers and Challenges:

Rise in population, personal disposable income, higher

inclination towards smartphones, increasing fashion

trends to match accessories with every apparel, significant

Source: Research Nester

Protective Case Share in Total Global Mobile Phone Accessories Market (%), 2015

Total Market Share

Protective Cases22%

ERC


frequent change and innovation in consumer electronics

market are strengthening the growth of this industry.

Additionally, consumers’ shift towards branded and

reliable products and feel good factor of owing a brand is

all set to pave the pave the way for mobile phone

accessories in near future.

Apart from this, lack of proper standardization in mobile

phone accessories, dominance of large number of small

kiosks and shops and threat of piracy & copying the

technology and design are hindering the growth of global

mobile phone accessories market.

Regional Analysis and Outlook to 2021:

Geographically, the global mobile phone accessories

market is segmented into North America (U.S. and

Canada), Latin America (Argentina, Brazil, Mexico and

others), Europe (Germany, France, Italy, Spain, U.K.,

Benelux, Russia, Poland and others), Asia (China, Japan,

India, Indonesia, South Korea and others) and Middle

East (GCC countries) and Africa (North and South Africa).

Asia attained largest market share of around 40% in the

global mobile phone accessories market in 2014, followed

by North America and Europe. In the next six years till

2020, Middle East and Africa mobile phone accessories


market is expected to grow rapidly, registering a CAGR of

7.7% during 2015-2020.

Key Vendors:

Some of the major players identified across the value chain

of global mobile phone accessories market include Beats

(now Apple Inc.), Sennheiser, Plantronics, Skullcandy,

Sony, JVC Corporation, Otterbox, Pelican technology,

Samsung, HTC, Bose Corporation, SanDisk corporation,

iLuv Creative Technology, Motorola Mobility, and others.

New product development, geographical expansion as well

as merger and acquisition are some of the key strategies

which the mobile phone accessories manufacturers have

adopted over the past few years. In the years to come,

innovation and new product development will boost the

growth of this industry.

Furthermore, as the parent market i.e. global smartphone

market and shipments are expected to gain traction in the

near future, the smartphone mobile accessories will follow

the trend, engaging many new players in the industry in

production and development.

Our research report on mobile accessories studies the in-

depth and thoughtful insights and is validated in

qualitative and quantitative terms drawn from projections

and figures with in-line set of assumptions and related

methodologies. The research report further provides


information segregated on the basis of geography,

products and market types. The report encompasses

comprehensive study on:

Scope and Context

Overview of the Parent Market

Analyst View

Market Size and Growth

Segmentation

By Geography

• North America

• South America

• Eastern Europe

• Western Europe

• Asia pacific

• Japan

• China

• Middle East & Africa

• Oceania

By Product

Protective cases


Batteries

Earphones/headphones

Power Bank

Memory Card

Chargers

Other Accessories

Market Dynamics

Drivers

Restraints

Market Attractiveness

Basis Point Analysis (BPS)

Supply & Demand Risk

Competitive Landscape

Porter’s Five Force Model

Geographical Economic Activity

Key Players (respective SWOT Analysis) and their

Strategies and Product Portfolio

Recent Trends and Developments

Industry Growth Drivers and Challenges


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