Mobile OS Comparative Analysis and Forecast 2013 - 2018

http://mindcommerce.com/Publications/MobileOS_ComparativeAnalysis_2013-2018.php

Published: Oct 2013 Pages: 46

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A mobile OS is an Operating System that operates a smartphone, tablet, phablet, PDA, or other digital mobile/wireless device. Modern mobile operating systems combine the features of a personal computer operating system with touch screen, cellular, Bluetooth, WiFi, GPS mobile navigation, camera, video camera, speech recognition, voice recorder, music player, near field communication, personal digital assistant (PDA) and other features.

This research evaluates the competitive landscape of major mobile operating systems including their evolution, market performance and projections, application store performance, market threats and fragmentations challenges, SWOT analysis, and emerging OS platforms and in-depth analysis of Google’s strategy over Android Open Source Project (AOSP).

The report also provides a global forecast for mobile applications segmented by mobile OS and App Store and mobile OS and Business Model:

Global Mobile Application Revenue by App Store 2013 - 2018

• Amazon App Store• Apple App Store• Bada App Store• BlackBerry App World• FireFox OS• Google Play• Kindle App Store• Nokia App Store• Nook App Store• Tizen• WebOS App Store• Windows Store• Others

Global Mobile Application Revenue by Business Model 2013 - 2018

• Virtual Goods• Advertising Revenue• Subscription Revenue• Download Revenue

Target Audience: Mobile network operators Mobile handset manufacturers OS and application store companies Wireless/Mobile application developers Wireless/Mobile infrastructure providers Personal computing device manufacturers Services infrastructure and outsourcing providers

Companies in Report:

AlibabaAmazonAppleBlackberryGoogleIBMMicrosoftMozillaNokiaSamsungUbuntu

Table of Contents:

1.0 INTRODUCTION 52.0 MAJOR MOBILE OS EVOLUTION TIMELINE AND ANALYSIS 62.1 DEVELOPMENT TIMELINE OF ALL MOBILE OS 62.2 ANDROID VERSION 1.0 – 4.4 72.3 IOS VERSION 1.0 – 7 92.4 WINDOWS PHONE 112.5 BLACKBERRY 122.6 SYMBIAN 123.0 MOBILE OS MARKET PROJECTION AND COMPETITIVE ANALYSIS 143.1 MOBILE OS COMPARISON CHART BY FUNCTIONALITY AND FEATURES 143.2 GLOBAL MOBILE APPLICATION REVENUE BY TOTAL VS. BUSINESS MODEL ($ MILLION) 17

3.3 GLOBAL MOBILE APPLICATION REVENUE BY APP STORE ($ MILLION) 183.4 GLOBAL SMARTPHONE SALES BY MOBILE OS 183.5 MOBILE OS MARKET SHARE PROJECTION 2013 – 2017 193.6 GLOBAL TABLET SALES & MARKET SHARE BY OS (UNIT MILLION) 203.7 TOP SMARTPHONE COUNTRIES BY SALES & MARKET SHARE (UNIT MILLION) 203.8 TOP FIVE SMARTPHONE VENDOR SALES & MARKET SHARE (UNIT MILLION) 203.9 SMARTPHONE PROFIT SHARE BY OEMS 213.10 APPSTORE STATISTICS 213.11 APP QUALITY REPORT IOS VS. ANDROID 223.12 APPS DOWNLOAD REVENUE SHARE BY OS 233.13 APPS DOWNLOAD TREND BY USERS 2013 233.14 CONSUMER VS. ENTERPRISE INTERNET USAGE BY OS 2013 243.15 USER LOYALTY RATIO OVER MOBILE OS 243.16 CONSUMER LOYALTY OVER PHONE BRAND 243.17 AD CONVERSATION RATE BY MOBILE OS VS. AD CATEGORY 253.18 BANNER AD CONVERSION RATE BY MOBILE OS VS. APP CATEGORY 253.19 WHO IS WINING: IOS OR ANDROID OR OTHER? 264.0 SWOT ANALYSIS & FRAGMENTATION CHALLENGE 274.1 STRENGTH AND OPPORTUNITY 274.1.1 ANDROID OS 274.1.2 IOS 274.1.3 WINDOWS PHONE 274.1.4 BLACKBERRY 284.1.5 SYMBIAN 284.2 WEAKNESS AND THREAT 284.2.1 ANDROID 284.2.2 IOS 294.2.3 WINDOWS PHONE 294.2.4 BLACKBERRY 294.2.5 SYMBIAN 294.3 MOBILE OS FRAGMENTATION CHALLENGE 305.0 MOBILE OS ENTRANT 315.1 FIREFOX OS 315.1.1 OVERVIEW 315.1.2 FEATURES & APPLICATIONS 315.1.3 COMPETITIVE LANDSCAPE 335.2 UBUNTU TOUCH 335.2.1 OVERVIEW 335.2.2 FEATURES & APPLICATIONS 346.0 ANDROID OPEN SOURCE PROJECT (AOSP) VS. GOOGLE ANALYSIS 366.1 ANDROID VS. GOOGLE SUCCESS AND POSSIBLE THREAT FOR GOOGLE 36

6.2 IS ANDROID REALLY OPEN SOURCE? 366.2.1 AOSP SEARCH VS. GOOGLE SEARCH 376.2.2 AOSP MUSIC VS. GOOGLE PLAY MUSIC 376.2.3 GOOGLE CALENDAR VS. AOSP CALENDAR 386.2.4 AOSP KEYBOARD VS. GOOGLE KEYBOARD 386.2.5 AOSP CAMERA VS. GOOGLE CAMERA 396.2.6 AOSP MESSAGING VS. GOOGLE HANGOUT 396.3 ANDROID OEM STRATEGY 406.3.1 GOOGLE APPS BUNDLE AND SKYHOOK LESSON 406.3.2 ALIBABA CHINA LESSON 406.3.3 AMAZON LESSON 416.4 GOOGLE APIS STRATEGY 416.5 GOOGLE MAPS API STRATEGY 426.6 GOOGLE CLOUD MESSAGING (GCM) STRATEGY 426.7 LOCATION APIS STRATEGY 426.8 IN-APP PURCHASING APIS 436.9 PLAY GAMES API 436.10 SAMSUNG AND AMAZON’S ANDROID STRATEGY 436.11 IS GOOGLE’S ANDROID ECOSYSTEM CHALLENGEABLE? 447.0 CONCLUSIONS 457.1 KEY FINDINGS AND FUTURE OF MOBILE OS MARKETPLACE 45

List of Graphs

Figure 1: Smarphone Profit Share by OEM 2013 21Figure 2: uTest App Quality Report iOS vs. Android 2013 22Figure 3: Application Download Revenue 2013: iOS vs. Android vs. Others 23Figure 4: Application Download Trend iOS vs. Android vs. Others 2013 23Figure 5: Graphical Difference between Google Search vs. AOSP Search 37Figure 6: Graphical Difference between Google Play Music vs. AOSP Music 37Figure 7: Graphical Difference between Google Calendar vs. AOSP Calendar 38Figure 8: Graphical Difference between Google Keyboard vs. AOSP Keyboard 38Figure 9: Graphical Difference between Google Camera vs. AOSP Camera 39Figure 10: Graphical Difference between Google Hangout vs. AOSP Messaging 39

List of Tables

Table 1: Development Timeline of Major Mobile OS 1996 – 2013 6Table 2: Performance Comparison Chart by Functionality & Features 17Table 3: Global Mobile Application Revenue by Business Model 2013 - 2018 18Table 4: Global Mobile App Store Revenue Forecast 2013 – 2018 18

Table 5: Global Smartphone Sales by OS 2012 vs. 2013 (Unit Million) 18Table 6: Global Smartphone Sales by Mobile OS: Q1 - 2013 Q2 19Table 7: Smartphone Market Share by Mobile OS 2013 – 2017 19Table 8: Tablet Sales & Market Share by OS 2012 – 2016 20Table 9: Top Seven Smartphone Countries by Sales & Market Share 2012 – 2016 20Table 10: Top Five Smartphone Vendor Sales & Market Share 2012 vs. 2013 21Table 11: Appstore Statistics as of Q3 2013 : iOS vs. Android vs. Windows 22Table 12: Consumer vs. Enterprise Internet Usage Trend by OS 2013 24Table 13: Mobile OS User Loyalty Ratio 2013 24Table 14: Consumer Loyalty over Phone Brand 2013 24Table 15: Rates of Ad Conversion by Mobile OS vs. Ad Format 25Table 16: Rate of Ad Conversion by Mobile OS vs. App Category 25Table 17: Release Timeline of Fireforx OS 31Table 18: System Requirement for Ubuntu OS 34

Contact: Kabir Ahmad, Email: kabir@mindcommerce.com