mobile network operators, market, devices and users data in indonesia

22
MOBILE NETWORK OPERATORS, MARKET, DEVICES AND USERS DATA IN INDONESIA

Upload: yopy-arnoldy

Post on 13-Aug-2015

61 views

Category:

Data & Analytics


2 download

TRANSCRIPT

MOBILE NETWORK OPERATORS, MARKET, DEVICES AND USERS

DATA IN INDONESIA

TECHNOLOGY

OPERATORSUBSRIBER (in million)

CUSTOMERDATA

SERVICE GSM CDMA

Telkomsel 128 60Halo

GSM-900/1800 (GPRS, EDGE, 3G)2100 MHz UMTS, HSPA

 Simpati  

AS  

Indosat 56,5 27,9

Matrix GSM-900/1800 (GPRS, EDGE, 3G)2100 MHz UMTS, HSPA

 IM3  

Mentari  

StarOne   CDMA2000 1x, EV-DO Rev 0

XL Telecom 58,1 34,8XL GSM-900/1800 (GPRS, EDGE, 3G)

2100 MHz UMTS, HSDPA 

Hauraa  

Axis  

Telkom 11,60 5,2Telkom Flexi

 CDMA2000 1x, EV-DO Rev B

Hutchison 38 11,43 (tri)

GSM-900/1800 (GPRS, EDGE, 3G)2100 MHz UMTS, HSPA  

Bakrie Telecom 13,7 0,7 Esia   CDMA2000 1x, EV-DO Rev ACeria   mCDMA2000 1x, EV-DO Rev A

Smartfren Telecom 13,5 2.7 Smartfren   CDMA2000 1x, EV-DO Rev B

Internux0.3 0.3

Bolt Super

GSM-900/1800 (GPRS, EDGE, 3G)2100 MHz UMTS, HSPA

4G LTE  

Source: press release , partners (Q42013)

List of Mobile Network Operator

MOBILEOPERATOR

yopy
Internux is a newcomer mobile operator in Indonesia. Internux is first operator who provide 4G networks, but internux coverage area still limited on Jakarta Area.

Telkomsel40%

Indosat18%

XL Telecom18%

Telkom4%

Hutchison12%

Bakrie Telecom4%

Smartfren Telecom4%

Internux0%

Market Share based on Total Subscriber

MOBILEOPERATOR

AVERAGE DOWNLOAD SPEED : 1.7Mb/sAVERAGE UPLOAD SPEED : 0.7 Mb/sAVERAGE LATENCY : 36732 msNETWORK RELIABILITY : 86%

3G Network Coverage Area and User Population Density

Network types used by TELKOMSEL

Top 5 android devices using TELKOMSEL1. Galaxy Y 8%2. Galaxy Note 7%3. Galaxy Tab 5%4. Galaxy Mini 5%5. Galaxy Ace 2 4%

OPERATOR

TELKOMSEL

128M SUBSCRIBERS

Sources: opensignal, cellmapper.

AVERAGE DOWNLOAD SPEED : 2.5Mb/sAVERAGE UPLOAD SPEED : 2 Mb/sAVERAGE LATENCY : 33190 msNETWORK RELIABILITY : 91%

3G Network Coverage Area and User Population Density

Network types used by XL

Top 5 Android devices using XL 1. Galaxy Tab 7%2. Galaxy Note II 4%3. Galaxy Mini 4%4. Galaxy Ace 2 3%5. Galaxy Tab 7.0 3%

OPERATORXL

51.8M SUBSCRIBERS

Sources: opensignal, cellmapper.

AVERAGE DOWNLOAD SPEED : 1.8 Mb/sAVERAGE UPLOAD SPEED : 0.9 Mb/sAVERAGE LATENCY : 9262 msNETWORK RELIABILITY : 88%

3G Network Coverage Area and User Population Density

Network types used by Indosat

Top 5 android devices using INDOSAT1. Galaxy Y 10%2. Galaxy Mini 7%3. Galaxy Tab 3%4. Galaxy S4 3%5. Galaxy Grand Duos 3%

OPERATOR

INDOSAT

56.5M SUBSCRIBERS

Sources: opensignal, cellmapper.

AVERAGE DOWNLOAD SPEED : 2 Mb/sAVERAGE UPLOAD SPEED : 0.7 Mb/sAVERAGE LATENCY : 4178 msNETWORK RELIABILITY : 87%

3G Network Coverage Area and User Population Density

Network types used by 3 Hutchison

Top 5 android devices using 3 Hutchison1. ZTE Light Tab 14%2. Galaxy Y 6%3. Galaxy Tab 6%4. Galaxy Mini 4%5. Galaxy Ace 2 3%

OPERATOR

3 HUTCHISON

38M SUBSCRIBERS

Sources: opensignal, cellmapper.

AVERAGE DOWNLOAD SPEED : 0.5 Mb/sAVERAGE UPLOAD SPEED : 0.7 Mb/sAVERAGE LATENCY : 529 msNETWORK RELIABILITY : 90%

3G Network Coverage Area and User Population Density

Network types used by Smartfren

Top 5 android devices using SMARTFREN1. Andromax AD683G 20%2. Andromax C 15%3. Andromax U 14%4. Smartfren Tab 7 11%5. Hisense EG98 6%

OPERATOR

SMARTFREN

13.5M SUBSCRIBERS

Sources: opensignal, cellmapper.

AVERAGE DOWNLOAD SPEED : 0.8 Mb/sAVERAGE UPLOAD SPEED : 0.6 Mb/sAVERAGE LATENCY : 273 msNETWORK RELIABILITY : 88%

3G Network Coverage Area and User Population Density

Network types used by ESIA

Top 5 android devices using ESIA1. HTC Desire 24%2. Ideos 17%3. Ideos S7 slim 13%4. Evdo1000` 11%5. HTC One Sc 9%

OPERATOR

ESIA/AHA

13.7M SUBSCRIBERS

Sources: opensignal, cellmapper.

MOBILESTATISTIC

251MTOTAL

POPULATION

319MMOBILE SUBSCRIPTION

PENETRATION

51% : 49%

MOBILESUBSCRIBTION

127%

80.1MMOBILE BROADBAND

SUBSCRIPTION

46.1MMOBILE 3G/4GSUBSCRIPTION

Source: emarketer, vmobi, mobileplanet , Informa, World Bank (Q2-Q42013)

URBAN RURAL

INDONESIA MOBILE STATISTIC OVERVIEW

Featured Phone77%

Smartphone23%

Device Type

164.1MMobile Phone Users

126.3M 37.7MFeatured Phone Smartphone

Source: Nielsen (Q2013)

MOBILESTATISTIC

Source: emarketer(Q2013)

MOBILESTATISTIC

SMARTPHONE USERS AND PENETRATION FORECAST IN INDONESIA

-eMarketer-

Year 2011 2012 2013 2014 2015 2016 2017

Smartphone Users 11,7 23,8 38,5 57,7 74,8 89,8 103,6

...% change 174% 103% 62% 50% 22,10% 20,20% 15,30%

...% Smartphone/Mobile phone 9% 16% 24% 34% 40% 47% 53%

...% Smartphone users of population 4,80% 9,60% 15,40% 22,80% 29,20% 34,80% 39,80%

Android53%

Blackberry35%

IOS9%

Windows3%

Smartphone OS Market Share

Android Blackberry IOS Windows

Android12% IOS

2%Blacberry

8%

Windows2%

Java/others76%

Mobile Phone OS Market Share

Android IOS Blacberry Windows Java/others

Sources: Nielsen, emarketer(Q22013)

DEVICESTATISTIC

Sources: IDC(Q22013)

Samsung

Smartfren

Blackberry

Lenovo

Evercross

SonyM

ito

Apple

NokiaL

G

Top Selling Phone in Indonesia by Manufacture

1. Samsung2. Smartfren3. Blackberrry4. Lenovo5. Evercross6. Sony7. Mito8. Apple9. Nokoa10. LG

DEVICESTATISTIC

Sources: Jawa Post (Q42013)

Samsung Galaxy Y

Samsung Galaxy Note II

Samsung Galaxy Ace

Andromax AD683

Blackberry Gemini

Samsung Galaxy Mini

Lenovo A390

Cross Andromeda

BB Bold

Andromax

Top Selling Phone in ITC Roxy Jakarta.

(the biggest phone wholesale center in indonesia)

1. Samsung Galaxy Y2. Samsung Galaxy Note II3. Samsung Galaxy Ace4. Andromax AD6835. Blackberry Gemini6. Samsung Galaxy Mini7. Lenovo A3908. Cross Andromeda9. Blackberry Bold10. Andromax C

DEVICESTATISTIC

MOBILE USERS

Female29%

Male71%

BY GENDER

Sources: apjii, Profile Internet Indonesia (Q12013)

MOBILE INTERNET USERS DEMOGRAPHICS

<18; 21%

18-24; 32%

23-35; 33%

>35; 14%

BY AGE

MOBILE USERS

Sources: mma & Vserv Mobi (Q12013)

MOBILE INTERNET USERS DEMOGRAPHICS

39%

16%9%

12%

16%

4% 4%

BY ACTIVITY

Full-time Job

Business

Enterpreneur

Part-time

Student

Housewife

Retired

BY EDUCATION

Graduated

Under-Grad.

High School

Others

30%

29%

31%

9%

Game App Video Music Themes

70%

49%44%

33%

MOBILE PHONE USAGE : CONTENT DOWNLOADED

MOBILE USERS

Sources: apjii, Profile Internet Indonesia (Q12013)

Chatt

ing

Searc

hing

Socia

l Med

ia

Blogg

ing/

Foru

m

Game

Video

on

Deman

d

Sharin

g co

nten

t

Ente

rtai

nmen

t

News

Mai

l

90%

71%64%

41%32%

27% 26% 25% 24%17%

MOBILE PHONE USAGE : ACTIVITY

MOBILE USERS

Sources: inMobi (Q22013)

Lying in Bed

Waiting

Commuting

Watching TV

Meeting or in Class

In Bathroom

Spend time with Family

Social Event

Shopping

69%

35%

14%

29%

6%

6%

17%

5%

5%

MOBILE PHONE USAGE : LOCATION / WHILE:

MOBILE USERS

Sources: inMobi (Q22013)

MOBILE USERS

Sources: Our Mobile Planet (Q2 2013), Nielsen (Q12013)

18

8 7

Average number of Apps on Smartphone

General Browsing in App Store

Recomendation from Friends or Family

Browsing Top Rated App List in Appstore

Default Apps on phone

On social network

General Browsing on Website

Search via Internet

Ad's on mobile phone

Reading Blogs

Others

58%

41%

25%

23%

15%

13%

16%

4%

6%

14%

How Users Discovering New Apps

Sources: Our Mobile Planet (Q2 2013), Nielsen (Q12013)

THANKS YOU