mobile & multiscreen · 2020. 5. 14. · techbook easylife, techstyle, apps x x hÖrzu tv tipps...
TRANSCRIPT
CHANNEL
AGOF daily digital facts; basis: digital WNK 16+ years, single month November 2019; accessed on 03.12.2019
1 01.01.2020
Portal Channel Stationary Mobile (MEW+APP)
AUTO BILD Gesamt x x
BILD Auto, Motorsport, Formel 1 x x
WELT Sport (Formel 1), Motor x x
SPORTBILD Motorsport x x
KAUFDA Werkstatt, Tankstellen x -
MOTORSPORT TOTAL Gesamt x -
FORMEL 1 Gesamt x -
COMPUTER BILD Connected Car x x
MOTORSPORT.COM Gesamt x x
CAR
− 74% the users are male
− 34% the users are between 20 and 39 years old
− 75% are employes
− 38% have a high educational level (at least Abitur/Fachabitur)
− 46% have a net household income of 3.000 Euro and more
BEAUTY & FASHION
Portal Channel Stationary Mobile (MEW+APP)
STYLEBOOK Gesamt x x
KAUFDASport, Möbel, Mode, Schmuck,
Schuhex -
MYSELF.DE Gesamt x x
BILD DER FRAU Gesamt x x
− 60% the users are male
− 36% the users are between 20 and 39 years old
− 45% are employes
− 72% have a high educational level (at least Abitur/Fachabitur)
− 46% have a net household income of 3.000 Euro and more
5,51 Mio.
7,09 Mio.
10,94 Mio.
2,58 Mio.
2,01 Mio.
4,85 Mio.
CHANNEL
AGOF daily digital facts; basis: digital WNK 16+ years, single month November 2019; accessed on 03.12.2019
2 01.01.2020
Portal Channel Stationär Mobile (MEW+APP)
BILD Unterhaltung, BILDspielt x x
B.Z. Kultur, Boulevard x x
WELT Kultur, Panorama x x
HÖRZU Gesamt x x
TV DIGITAL Gesamt x x
TV DIREKT Gesamt (inkl. Klack) x x
ROLLING STONE Gesamt x x
METAL HAMMER Gesamt x x
MUSIK EXPRESS Gesamt x x
COMPUTER BILD Spiele x x
NOIZZ Gesamt x x
STYLEBOOK Star, News x x
BILD DER FRAU Unterhaltung x x
TECHBOOK Entertainment x x
SPORT1 Gesamt x x
MYHOMEBOOK DIY, Fun, Howto x x
ENTERTAINMENT
− 50% the users are male
− 36% the users are between 20 and 39 years old
− 73% are employes
− 44% have a high educational level (at least Abitur/Fachabitur)
− 45% have a net household income of 3.000 Euro and more
FAMILY
Portal Channel Stationär Mobile (MEW+APP)
BILD Byou, Lifestyle, News, Ratgeber,
Unterhaltungx x
Bild der Frau
Diät, Gesundheit, Kochen &
Backen, Menschen & Leben,
Mode & Schönheit
x x
COMPUTER BILD eKitchen, Tippcenter, Video x x
HÖRZU TV Programm, Unterhaltung x x
LIFELINE
Gesamt, 9Monate,
Herzberatung.de, special-
harninkontinenz.de
x x
STYLEBOOK Gesamt x x
TRAVELBOOK Gesamt x x
TV DIGITAL Entertainment x x
WELT ICON, Reise, Gesundheit x x
MYSELF.DE Gesamt x x
MYHOMEBOOK Gesamt x x
− 52% the users are female
− 36% the users are between 20 and 39 years old
− 71% are employes
− 41% have a high educational level (at least Abitur/Fachabitur)
− 45% have a net household income of 3.000 Euro and more
10,32 Mio.
15,00 Mio.
21,76 Mio.
11,33 Mio.
15,48 Mio.
22,73 Mio.
CHANNEL
AGOF daily digital facts; basis: digital WNK 16+ years, single month November 2019; accessed on 03.12.2019
3 01.01.2020
FOOD
Portal Channel Stationary Mobile (MEW+APP)
BILD DER FRAUKochen & Backen, Diät,
Gesundheitx x
BILD Lifestyle x x
YAVIVO Gesamt x x
EKITCHEN Gesamt x x
KAUFDABiomärkte, Supermarkt, Bäcker,
Getränkemarkt, Restaurantsx -
LIFELINE Gesamt x x
KAUFDA Gesamt x -
TRAVELBOOK Weltspeisen x x
STYLEBOOK Food x x
MYSELF.DE Gesamt x x
MYHOMEBOOKDIY, Gardening, Garten, Howto,
Projects, Roomsx x
− 50% the users are female
− 36% the users are between 20 and 39 years old
− 71% are employes
− 43% have a high educational level (at least Abitur/Fachabitur)
− 46% have a net household income of 3.000 Euro and more
WOMEN
Portal Channel Stationary Mobile (MEW+APP)
WELTPanorama, Wissen, Immobilien,
Gesundheit, ICONISTx x
BILD DER FRAU Gesamt x x
STYLEBOOK Gesamt x x
HÖRZU Gesamt x x
9 MONATE Gesamt x x
LIFELINE Gesamt x x
KAUFDA Gesamt x -
EKITCHEN Gesamt x x
MYSELF.DE Gesamt x x
MYHOMEBOOKDIY, Gardening, Garten, Howto,
Projects, Roomsx x
− 50% dthe users are female
− 36% the users are between 20 and 39 years old
− 71% are employes
− 43% have a high educational level (at least Abitur/Fachabitur)
− 46% have a net household income of 3.000 Euro and more
1,56 Mio.
2,22 Mio.
3,58 Mio.
13,79 Mio.
7,81 Mio.
19,32 Mio.
CHANNEL
AGOF daily digital facts; basis: digital WNK 16+ years, single month November 2019; accessed on 03.12.2019
4 01.01.2020
FOOTBALL
Portal Channel Stationary Mobile (MEW+APP)
BILD Bundesliga, Sport, Fußball x x
B.Z. Sport (Hertha BSC) x x
WELT Fußball x x
TRANSFERMARKT Gesamt x x
SPORT BILD Fußball, Bundesliga x x
− 75% the users are male
− 22% the users are between 16 and 29 years old
− 74% are employes
− 43% have a high educational level (at least Abitur/Fachabitur)
− 46% have a net household income of 3.000 Euro and more
HEALTH
Portal Channel Stationary Mobile (MEW+APP)
WELT Gesundheit x x
LIFELINE Gesamt x x
9 MONATE Gesamt x x
HERZBERATUNG Gesamt x x
SPECIAL HARNINKONTINENZ Gesamt x x
HÖRZU Gesundheit x x
FITBOOK Food, Health x x
MYSELF.DE Gesamt x x
− 54% the users are female
− 41% the users are between 20 and 39 years old
− 74% are employes
− 46% have a high educational level (at least Abitur/Fachabitur)
− 46% have a net household income of 3.000 Euro and more
6,15 Mio.
7,24 Mio.
11,57 Mio.
1,23 Mio.
1,79 Mio.
2,89 Mio.
CHANNEL
AGOF daily digital facts; basis: digital WNK 16+ years, single month November 2019; accessed on 03.12.2019
5 01.01.2020
JOB & CAREER
Portal Channel Stationary Mobile (MEW+APP)
BILD Ratgeber x x
B.Z. Jobs - x
WELT Wirtschaft, Finanzen x x
BUSINESS INSIDER Gesamt x x
FINANZEN.NET Gesamt x x
− 62% the users are male
− 19% the users are between 20 and 39 years old
− 72% are employes
− 47% have a high educational level (at least Abitur/Fachabitur)
− 41% have a net household income of 3.000 Euro and more
LIFESTYLE
Portal Channel Stationary Mobile (MEW+APP)
WELT Kultur, Panorama, ICONIST x x
BILD Lifestyle x x
B.Z. Kultur x x
ROLLING STONE Gesamt x x
MUSIK EXPRESS Mestyle x x
TRAVELBOOK Gesamt x x
TV DIGITAL Gesamt x x
TV DIREKT Gesamt (inkl. Klack) x x
LIFELINE Beauty x x
COMPUTER BILD eVivam x x
HÖRZU Gesamt x x
FITBOOK Gesamt x x
MYHOMEBOOK Gesamt x x
− 50% the users are male
− 36% the users are between 20 and 39 years old
− 44% are employes
− 73% have a high educational level (at least Abitur/Fachabitur)
− 45% have a net household income of 3.000 Euro and more
7,60 Mio.
6,83 Mio.
13,00 Mio.
5,71 Mio.
6,38 Mio.
9,7 Mio.
CHANNEL
AGOF daily digital facts; basis: digital WNK 16+ years, single month November 2019; accessed on 03.12.2019
6 01.01.2020
MEN
Portal Channel Stationary Mobile (MEW+APP)
AUTO BILD Gesamt x x
BILDAuto, Digital, Fußball, Sport,
Spiele, Bundesligax x
BUSINESS INSIDER Gesamt x x
B.Z. Sport x x
COMPUTER BILD Gesamt x x
FINANZEN.NET Gesamt x x
WELT
Motor, Sport, Fußball, Geld,
Wirtschaft, Wissenschaft, Politik,
Finanzen
x x
TV DIREKT Gesamt x x
HÖRZU Gesamt x x
TRANSFERMARKT Gesamt x x
TRAVELBOOK Gesamt x x
TV DIGITAL Gesamt x x
WIE IST MEINE IP Gesamt x x
SPORT BILD Gesamt x x
KAUFDABaumarkt, Werkstatt,
Elektromarkt, Sportartikelx -
TECHBOOK Gesamt x x
MUSIK EXPRESS Gesamt x x
ROLLING STONE Gesamt x x
METAL HAMMER Gesamt x x
SPORT 1 Gesamt x x
BILANZ Gesamt x x
FITBOOK Gesamt x x
NOIZZ Gesamt x x
MOTORSPORT.COM Gesamt x x
MYHOMEBOOK Gesamt x x
− 59% the users are male
− 36% the users are between 20 and 39 years old
− 70% are employes
− 41% have a high educational level (at least Abitur/Fachabitur)
− 46% have a net household income of 3.000 Euro and more
23,86 Mio.
22,78 Mio.
34,95 Mio.
CHANNEL
AGOF daily digital facts; basis: digital WNK 16+ years, single month November 2019; accessed on 03.12.2019
7 01.01.2020
NEWS
Portal Channel Stationary Mobile (MEW+APP)
BILD News, Politik, Geld x x
BUSINESS INSIDER Gesamt x x
B.Z. Gesamt x x
WELT Wirtschaft, Wissenschaft,
Finanzen, Politik, Newsx x
FINANZEN.NET Gesamt x x
SPORT1 Gesamt x x
− 60% the users are male
− 35% the users are between 20 and 39 years old
− 70% are employes
− 43% have a high educational level (at least Abitur/Fachabitur)
− 45% have a net household income of 3.000 Euro and more
ADVISOR
Portal Channel Stationary Mobile (MEW+APP)
BILD Ratgeber x x
STYLEBOOK Beauty x x
TV DIGITAL TV Tipps x x
LIFELINE
Yavivo, 9monate, special-
harninkontinenz, News,
Community
x x
BZ Ratgeber, Stadtleben, Service x x
BILD DER FRAUForum, Diät, Mode & Schönheit,
Gesundheitx x
WIE IST MEINE IP Hompage, Pingtest, Speedtest x x
AUTO BILD Service, Automarkt, Testberichte x x
COMPUTER BILDRatgeber, E KITCHEN, E VIVAM
und E GARDENx x
TRAVELBOOK Service x x
TECHBOOK Easylife, Techstyle, Apps x x
HÖRZU TV Tipps x x
FITBOOK How to x x
BUSINESS INSIDER Strategy x x
FINANZEN.NET Gesamt x x
MYHOMEBOOK Gesamt x x
− 59% the users are male
− 37% the users are between 20 and 39 years old
− 72% are employes
− 45% have a high educational level (at least Abitur/Fachabitur)
− 46% have a net household income of 3.000 Euro and more
13,25 Mio.
18,87 Mio.
26,41 Mio.
8,45 Mio.
7,95 Mio.
14,65 Mio.
CHANNEL
AGOF daily digital facts; basis: digital WNK 16+ years, single month November 2019; accessed on 03.12.2019
8 01.01.2020
TRAVEL
Portal Channel Stationary Mobile (MEW+APP)
BILD Reise x x
WELT Reise x x
TRAVELBOOK Gesamt x x
AUTOBILD Reise, Reisemobile x x
− 63% the users are male
− 37% the users are between 20 and 39 years old
− 77% are employes
− 46% have a high educational level (at least Abitur/Fachabitur)
− 46% have a net household income of 3.000 Euro and more
SPORT
Portal Channel Stationary Mobile (MEW+APP)
AUTO BILDMotorsport, Sportscars,
Motorsporttotalx x
BILD Sport, Fußball, Bundesliga x x
B.Z. Sport x x
WELT Sport, Fußball x x
SPORT BILD Gesamt x x
TRANSFERMARKT Gesamt x x
FORMEL 1 Gesamt x -
MOTORSPORT TOTAL Gesamt x -
FITBOOK Gesamt x x
COMPUTERBILD Connected Sports, eVivam x x
SPORT 1 Gesamt x x
KAUFDA Sportgeschäft x -
TV DIGITAL Sport x -
MOTORSPORT.COM Gesamt x x
− 71% the users are male
− 22% the users are between 16 and 29 years old
− 72% are employes
− 41% have a high educational level (at least Abitur/Fachabitur)
− 46% have a net household income of 3.000 Euro and more
1,66 Mio.
2,61 Mio.
4,14 Mio.
9,34 Mio.
13,11 Mio.
18,78 Mio.
CHANNEL
AGOF daily digital facts; basis: digital WNK 16+ years, single month November 2019; accessed on 03.12.2019
9 01.01.2020
TECHNOLOGY
Portal Channel Stationary Mobile (MEW+APP)
BILD Digital, Spiele, BILD spielt x x
COMPUTER BILD Gesamt x x
WELT Digital, Wissenschaft x x
TECHBOOK Gesamt x x
WIE IST MEINE IP Gesamt x x
BUSINESS INSIDER Tech x x
KAUFDA Elektromärkte x -
NOIZZ Gesamt x x
AUTOBILD Connected Car x x
− 59% the users are male
− 38% the users are between 20 and 39 years old
− 71% are employes
− 43% have a high educational level (at least Abitur/Fachabitur)
− 46% have a net household income of 3.000 Euro and more
Portal Channel Stationary Mobile (MEW+APP)
BILANZ Gesamt x -
BUSINESS INSIDER Gesamt x x
FINANZEN.NET Gesamt x x
WELT Geld, Wirtschaft, Politik x x
BILD Geld, Politik x x
TOP DECISIONERS & B2B
− 62% the users are male
− 34% the users are between 20 and 39 years old
− 71% are employes
− 45% have a high educational level (at least Abitur/Fachabitur)
− 46% have a net household income of 3.000 Euro and more
13,54 Mio.
9,24 Mio.
19,96 Mio.
10,25 Mio.
10,73 Mio.
18,16 Mio.
CHANNEL
AGOF daily digital facts; basis: digital WNK 16+ years, single month November 2019; accessed on 03.12.2019
10 01.01.2020
ECONOMY & FINANCE
Portal Channel Stationary Mobile (MEW+APP)
BILD Geld, Politik x x
BUSINESS INSIDER Gesamt x x
FINANZEN.NET Gesamt x x
WELT Wirtschaft, Politik, Geld x x
BILANZ Gesamt x x
KAUFDA Banken x -
− 62% the users are male
− 34% the users are between 20 and 39 years old
− 71% are employes
− 45% have a high educational level (at least Abitur/Fachabitur)
− 46% have a net household income of 3.000 Euro and more
TRENDS
Portal Channel Stationary Mobile (MEW+APP)
TECHBOOK Gesamt x x
ROLLING STONE Gesamt x x
MUSIKEXPRESS Gesamt x x
NOIZZ Gesamt x x
STYLEBOOK Banken x x
TRAVELBOOK Gesamt x x
− 58% the users are male
− 41% the users are between 20 and 39 years old
− 76% are employes
− 44% have a high educational level (at least Abitur/Fachabitur)
− 46% have a net household income of 3.000 Euro and more
2,31 Mio.
5,47 Mio.
7,35 Mio.
10,26 Mio.
11,63 Mio.
18,85 Mio.
CHANNEL
AGOF daily digital facts; basis: digital WNK 16+ years, single month November 2019; accessed on 03.12.2019
11 01.01.2020
MULTISCREEN DISPLAY ( Mobile, Desktop, Tablet)
AdBundle, Skyscraper,
Superbanner,
Native Style Ads,
Medium Rectangle
Wallpaper,
Halfpage Ad
Fireplace,Sitebar,
Floor Ad, Billboard2Double
Dynamic Sitebar3
Mobile Content Ad
6:1 + 4:1,
Mobile Native Style Ads
30 € 40 € 55 € 60 €
Mobile Content Ad 2:1,
Mobile-/ Social-1 Medium Rectangle, Push Ad 40 € 50 € 65 € 70 €
Mobile Content Ad 1:1,
Understitial50 € 60 € 75 € 80 €
Interscroller Ad 55 € 65 € 80 € 85 €
VIEWABILITY SPECIALS VIDEO
View
Impact4
Sticky Halfpage Ad +
Sticky Content Ad
6:1 / 4:1
50 €
InText Outstream Ads5 on start,
bis inkl. 20 sec.50 €
Sticky Billboard / Sitebar
+ Sticky Content Ad 6:1 /
4:1
65 €
MULTISCREEN - Traffic distribution between stationary and mobile according to availability
Additional options:
Mobile- / Desktop- / Tablet-
only
Basic price + 10 €
CPM
Expandable
Ads + 10 € COM
Tandem- /
Triple Ads
highest price category plus device
surcharge
Other video formats on
request
Comments:
1) Bookable in Facebook Instant Articles and Google AMP (Accelerated Mobile Pages) currently at AutoBild, Bild.de, finanzen.net, computerbild.de, transfermarkt.de, Lifeline
(9monate.de, herzberatung.de, harninkontinenz.de, yavivo.de). Further titles will follow. Only Google AMP bookable at Welt.de.
2) For autobild.de there is a surcharge of 20€ CPM on each booking of a billboard (combination with a mobile format or single booking).
3) In RoC only bookable: Finanzen.net, TV Digital, TV Direkt, Donna, myself, Hörzu, Business Insider, Bild der Frau, Sport1, Transfermarkt, Lifeline and Noizz.
4) Delivery guarantee on Viewability 100/1 (not bookable on Bild.de and Bild.mobil).
5) Overlength (21-30 sec.) + 20 € CPM // Short spots (7-15 sec.) - 10 € CPM // VPAID + 10 € CPM; billing on CPCV basis on request.
▪ All channels can be booked programmatically
▪ Individuelle Channel sind programmatisch abbildbar = anpassbar über Transparente Private Auktion/Deals
Programmatic Purchasing