mobile moments nyc 2016

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Meeting the mobile challenge, emerging trends, predictions for 2016, and how to drive engagement and build lasting relationships.

Welcome toMobile Moments NYC

Mobile Moments | NYC

MobileMoments NYC

#MOMONYC@Swrve_Inc@AppsFlyer

HUDSON TERRACE621events

Martin DoettlingCMO | Swrve@mdoettling



52516

Download Event App

1/ Beep Etc.2/ Register3/ Code 52516

1:30

3:30

Registration / Networking

Break

2:15 — 2:45

2:45 — 3:10

3:10 — 3:30

2:00 — 2:15

3:45 — 4:05

WelcomeMartin Doettling | Swrve

Mobile Commerce in the Age of Connected DevicesKaren Pascoe | MasterCard

Social is MobileJohn Ore | Business Insider

Artificial Intelligence for Mobile Visual SearchCatherine Ulrich | Shutterstock

Treat your App Like it’s your BusinessHoward Hunt | Meredith Xcelerated Marketing


Program

5:30 MoMo NYC Mixer — The Salon

4:20 — 4:40

4:40 — 5:10 Mobile-first Brand Marketing in an Omnichannel World —How Brands Drive Customer Interactions Across Connected DevicesModerator Panelists

Jessica Smith | Business Insider Elaine Bentivegna | TumblrLauren Picasso | Jet.comRebecca Green | Fareportal

5:10 — 5:30 Closing

Jim Steinberg | AppsFlyer

4:05 — 4:20 Mobile, Fintech and Banking Phase IIAlex Sion | Moven

So You Have Developed a Mobile App. Now What?Kevin McCarthy | Google


Program

What do we knowabout mobile ?



Mobile is massive.


Mobile is everywhere.


150

times / day

Mobile is the first screen.

10

times / hour

1

times / 6 mins

60%

check phone per hour

54%

check phonewhile lying in bed

40%

use phone on toilet


Agree the worst that can happen is “losing my phone.”

Consumers have their smart-phone with them all the time.

Mobile is personal.


Mobile is contextual.

Mobile is app driven.


Agree the worst that can happen is “losing my phone.”

App users are 10x more valuable.


What makes mobile so different?



Mobile success is to imagine a better experience from a consumer's perspective.


Mobile success is to imagine the brand impact of every great customer experience delivered.


Mobile success is to imagine the real experience for sports fans and enthusiasts.


What’s possiblein mobile?



State of the art2016?


Perhapsa familiar moment.


How about starting a conversation the moment your passengers turns on the phone after landing?



How about asking about the in-flight experienceat the exact moment when it matters?


Shaping the Mobile Experience

» Real-time customer surveys: monitor and react to the flight experience of every flyer on every route

» Identify and act on service opportunities to grow revenue while enhancing the overall brand experience


1 / Conversational2 / Structured feedback—at scale3 / UI designed for mobile4 / Graphic report how users respond5 / Incredibly easy to create

Visual Surveys

How Was Our Service?



1 / Conversational2 / Timely & contextual3 / Meaningful4 / Personal5 / No engineering required

Triggered Conversations

How Can We Help?


Shaping The Mobile Experience1 / Real time segmentation + geo-location2 / Integrated campaign level metrics3 / Easy to use + zero dependence on engineering

Value Delivered1 / +38% overall IAM CTR2 / +44% purchase per click/interaction3 / +26% purchase per impression


Shaping the Mobile Experience1 / Complete solution and mobile partner2 / Real-time segmentation and targeting3 / Accuracy and precision measuring all actions and activities4 / Fast deployment and path to value

Value Delivered1 / +29% CTR rate-my-app campaign2 / +11% CTR nauta campaign



What’s possible. Imagine mobile./ Acquire/ Engage/ Retain/ Monetize

Imagine