mobile moments 2016 - gearóid o'rourke | helpling

MOBILEMOMENTSTWENTYSIXTEEN

Gearóid

gearoid.io • @gearoidorourke Mobile Moments 2016

“Like ‘erode’ with a ‘G’ out front”

@gearoidorourkewww.gearoid.io


http://www.gearoid.io

✔ Newspapers✔ Events✔ Brands✔ Digital products


Global Head of Product Design @ helpling.com & hassle.com


http://helpling.com

http://hassle.com

1. Status quo2. How did we get here?3. Conversational UI


Status quo: An online marketplace for cleaners


THREEgearoid.io • @gearoidorourke Mobile Moments 2016

TWOgearoid.io • @gearoidorourke Mobile Moments 2016

ONEgearoid.io • @gearoidorourke Mobile Moments 2016

IMAGES OF APPS TO COME

Like many young startups things grew organically rather than deliberately


And I asked myself, how did I (we) get here?


What we told ourselves…



“Our customers want to do this from a desktop”


“It’s not a knee-jerk purchase so mobile doesn’t make sense”


“Our product is naturally complex, so not really suited to a mobile app”

EXCUSESEXCUSES MORE EXCUSES

Then came an after-work Google Analytics tutorial…


NEED EXACT GA STATS

So mobile became a thing


1. Big trend towards mobile


2. Customer vs cleaner


3. Most-used features


5. Closing the OOH loop


6. Investor narrative*


Hybrid app, html, css, (lots of) js and trigger.io


WHY?gearoid.io • @gearoidorourke Mobile Moments 2016

PROgearoid.io • @gearoidorourke Mobile Moments 2016

1. Existing team abilities2. Fast to dev3. Remote updates4. A “cheap” test5. Something > nothing


CONgearoid.io • @gearoidorourke Mobile Moments 2016


1. Trigger.io limitations2. Didn’t “feel” native3. Needs the web4. 1-2-1 mapping of features5. Devs hated the code

Did it work?


Yes*, for cleaners


No*, for customers


WHY?gearoid.io • @gearoidorourke Mobile Moments 2016

Calls + messages were still easier. Not enough added value to justify using it.


So what next?


TRENDgearoid.io • @gearoidorourke Mobile Moments 2016

“Conversational UI”


Interactions based on intelligent, structured conversations


QZ screenshot


Tictail


Hey google, siri


QZ screenshot


“Hey Gina, can we move Tuesday’s booking to 9am instead of 10am?”


“Sure thing. Just click below to

confirm the change.”gearoid.io • @gearoidorourke Mobile Moments 2016



“Sure thing. Just click below to

confirm the change.”



Your booking has been rescheduled to 9am on Tuesday — Hassle.com

Looking at existing behaviours: enhance and enable — don’t force change for its own sake


THANKSgearoid.io • @gearoidorourke Mobile Moments 2016

@gearoidorourkewww.gearoid.io


http://www.gearoid.io