future of the health club industry - bryan o'rourke club industry 2015
TRANSCRIPT
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THE FUTURE OF THE HEALTH CLUB INDUSTRY HOW TECHNOLOGY AND BUSINESS MODEL INNOVATION WILL REVOLUTIONIZE THE MARKET
10.08.2015 | @bryankorourke
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9.22.2015 | @bryankorourke
WEVE NOT SEEN ANYTHING YET
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3
Globalism
60 YEARS OF HISTORICAL CHANGE
Consumers
CHANGE
Technology
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1965
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SIXTIES BOOMERS
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SIXTIES
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PHARMA - CHANGING ROLES
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INTERNET BORN ARPANET 1969
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VIDEO GAMES
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VIDEO TAPE SEVENTIES
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LIFECYCLE 1970S
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50 Years Of History & 50 Years Into The Future
WOMEN
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1982
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1983
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1990
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19911992
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COMMERCIAL INTERNET - 1995
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1991 ELIPTICAL 1995
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1998
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2001
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2006 IPO
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2007
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25
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27
Globalism
DIGITAL CULTURE
Consumers
CHANGE
Technology
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28
DIGITIZATION6 DS EXPONENTIAL
IMPACTING INDUSTRIES
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29
CHRIS ANDERSONS LONG TAIL UNTEATHERS RIGID DISTRIBUTION
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30
DIGITAL MUSIC LESSONS LEARNED
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31
LIVE CONCERTS
TRIPLED 2000-2010
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32
VINYL
MAKING A COMEBACK
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MEMBERSHIP MODEL S CURVE - REINVENTION
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New Era : Boutique Low Cost
Digital Medically Integrated
Luxury
BRICKS AND MORTAR DELIVERY
CHANGE DRIVING
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34
US CLUB GROWTH 2010-2014
KIOSK, LOW COST & STUDIOS LEAD GROWTH
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35
ALGARS BOUTIQUE REPORT
LOW COST & STUDIO LEAD GROWTH IN UK
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36
BRANDS CANNOT BE ALL THINGS TECH IS AN ACCELERATOR
DEEPLY PASSIONATE ABOUT BEST IN THE WORLD AT
DRIVES ECONOMIC ENGINE
COLLINS HEDGEHOG
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NAVIGATING
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MACRO LODGING TREND
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MICRO - FOOD TRUCK TREND
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CONSUMERS
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TREND
CUSTOMERS JUST ARENT ACTING LIKE THEY USED TO
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ROLES ARE CHANGING DRAMATICALLY
TREND
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BRANDS ARE CHANGING AS WELL
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BRANDS ARE CHANGING AS WELL
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45
REPOSITIONING
Evolve From Health Club To Healthy Way Of Life Solution - $20B To $300B Market
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AFFLUENCE
@bryankorourke
BIFURCATION
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WELLTHY STATUS
EXANE
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48
AND THE CONNECTED CONSUMERMILLENIALS
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49
TECHNOLOGY
USER EXPERIENCE
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SERVICE IS ABOUT CREATING A FEELING
TREND
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NEW SERVICE MODELS - IE VIDEO VALETS
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53
CONTEXT RETAIL
EXTENDING CONSUMER EXPERIENCE FROM PHYSICAL TO DIGITAL
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ROLLING OUT APP STRATEGY
6.1M Users
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MICROS 9K LOCATIONS IN US
2.6M Users
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56
CONVENIENCE
2.5M USERS 18 COUNTRIES
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57
LUXURY | HOTELS
1M USERS LEAVING THE MEMBERSHIP BUSINESS
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MOBILE BOOKING APPARELL
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UNDERARMOUR
15 MONTHS 120M USERS $700M
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MOBILE ADOPTION
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#MOBILETRENDS
@bryankorourke
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MOBILE TRENDS
@bryankorourke
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@bryankorourke
MOBILE TRENDS
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HEALTH & FITNESS APPS DOUBLED SINCE 2013 - 86% OF TIME APPS
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MOBILE 3.0 APPS AS A SERVICE
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TREND - FUTURE OF SERVICE FITHERO
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TREND
NEW THINKING ON PRICING
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CUSTOMERS DONT THINK WE CARE
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2,600 Clubs
INTEGRATORS
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21M Device Sold Since Start 9.5M Active Users 85% US
FITNESS SENSORS
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@bryankorourke | @Kellihatton
SENSORS
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SENSORS
160M ANNUAL 2019
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NIKE EXITS
NOT HARDWARE AS MUCH AS SOFTWARE | INTEGRATION
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PURE DIGITAL
1B Users
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PURE DIGITAL
1.4B Users
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DIGITAL/RETAIL
470M Users
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PURE PLAY DIGITAL
277M Users
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Scott Galloway
A Common Thread Among Retailers Who Outperform Their Peers Is Deft Integration
Of Online and Offline Channels.
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BRICKS & MORTAR NEW HYBRID OPPORTUNITIES
15 Fit-Hubs India
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ENABLES BETTER USER EXPERIENCE AND GROWS THE MARKET
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DIGITAL
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PERSONALIZATION
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ENGAGE & EXTEND AUDIENCE
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IMPROVED USER EXPERIENCE
MONETIZATION
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86
VIRTUAL TRAINING - COACHING
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87
VIRTUAL TRAINING
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VIRTUAL TRAINING - GAMIFICATION - IN & OUT
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CLOUD BASED INFORMATION SYSTEMS
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PLATFORMS FOR MEMBERS AND CLUBS
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CREATING PROBLEMS FOR US ALL
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TREND
NATURAL INTERACTIONS TRANSFORMING HOW WE USE TECH
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ALTERNATIVE INTERFACES EMERGING
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WATSON HEALTH
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95WATSON AI
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BUSINESS MODEL INNOVATIONS WHEN THE GAME GETS TOUGH CHANGE THE GAME
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ENTREPRENEURS CLASSPASS
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98
Globalism
SIGNIFICANT CHANGE
Consumers
CHANGE
Technology
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TRIPLE IN DECADE
1B GLOBAL FITNESS CONSUMERS BY 2024
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S CURVE - REINVENTION
100@bryankorourke
New Era : Boutique Low Cost
Digital Medically Integrated
Luxury
HEALTH CLUB - FITNESS INDUSTRY
CHANGE DRIVING
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CHALLENGE: BRANDS CANNOT BE ALL THINGS
DEEPLY PASSIONATE ABOUT BEST IN THE WORLD AT
DRIVES ECONOMIC ENGINE
COLLINS HEDGEHOG
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CONSUMERS CHANGED
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TECHNOLOGY
KEY DRIVING CHANGE VIA UX ENHANCED SERVICE
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104
Scott Galloway
A Common Thread Among Retailers Who Outperform Their Peers Is Deft Integration
Of Online and Offline Channels.
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ENABLES BETTER USER EXPERIENCE AND GROWS THE MARKET
105
DIGITAL
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106
BUSINESS MODEL INNOVATIONS WHEN THE GAME GETS TOUGH CHANGE THE GAME
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9.22.2015 | @bryankorourke
WEVE NOT SEEN ANYTHING YET