Mobile

Georgetown University School of Continuing Studies PRCC

MPPR 755-01 Washington, DC

November 18, 2013

Mobile

Pew Research, Lee Raine, June 2009

2000

Slow, stationary connections built around my computer

46% adults use the Internet, 5% have broadband at home, 0% wireless,

10% use cloud, 50% own a cell phone

2008

Fast, mobile connections built around outside server storage

75% adults online, 94% teens on Internet, 60% use broadband at home,

54% connect wirelessly, 53% use cloud, 85% own a cell phone

Mobile Growth

Washington Post, CTIA, Oct 11, 2011

315 M 327.6 M

< + 1.138 Trillion

Text Messages

= 24

Mobile Opportunities

TechRadar.com, February 2011

Mobile Growth

comScore, February 2011

Mobile Growth

IDC, October 2012

Cell Internet Use 2013

Pew, September 2013

63% of adult cell owners

now use their phones to

go online, a figure that

has doubled since Pew

first started tracking

internet usage on cell

phones in 2009.

Smartphones

November 2013

In 3Q 2013, worldwide sales of

smartphones accounted for 55% of

all mobile phones sold during the

period, with Samsung and Google's

Android increasing their lead over

Apple and its iOS mobile-operating

system, according to a new report

released by Gartner.

Smartphones

November 2013

Smartphones

November 2013

Smart Connected Devices

IDC, 2012

Global

European Union Mobile Use

Feb 2013

EU5: Smartphone Use

Feb 2013

Africa

Africa and specifically sub-Saharan Africa is currently experiencing massive internet expansion with an internet growth rate of 2,500% recorded between 2000 and 2011. Growing numbers of mobile and smart phone users who are introduced to the web via their cell phones.

Text

Before You Text

• Calendar

• Cost

• Carriers

• Codes

• Campaign

• Consumers

• Communications

• Cross Promotion

Text

“JOY”

Mobile Giving

$5M raised in

first 36 hours

Approximately

$140k per hour

As word spread,

pace quickened

to $300k per hour

Mobile Giving

GPS Location

Foursquare

Social GPS

Social Mobile

Mobile 2013

“About 60% of its 1 billion members use the Facebook mobile app. And, for the first time, Facebook says its mobile daily users exceed those on the web. Nearly 70% of Facebook's 1 billion members access it from a mobile device.”

http://ow.ly/hhoSW , USA Today, 1/30/13

QR Codes & Tag

GetGlue

House Hunting

Augmented Reality

Disney

RFID

SpotHero

Mobile & Tech Transactions

Image credits: Saab History, David Almacy

Square

Mobile Transactions

Near Field Communications

Apps

App Development

• Objectives

• Cost

• Partners

• Platform

• Registration

• Reviews

• Upgrades

• Analytics

Tips

• Responsive design

• Begin with mobile in mind

• Mobile sized content

• Apps with purpose

• Monitor and measure

Mobile Tips

David Almacy

Senior Vice President

Edelman | Digital Media

Washington, DC

(202) 326-1706

David.Almacy@edelman.com

@almacy

http://CapitalGig.com

Contact Info