Mobile
Georgetown University School of Continuing Studies PRCC
MPPR 755-01 Washington, DC
November 18, 2013
Mobile
Pew Research, Lee Raine, June 2009
2000
Slow, stationary connections built around my computer
46% adults use the Internet, 5% have broadband at home, 0% wireless,
10% use cloud, 50% own a cell phone
2008
Fast, mobile connections built around outside server storage
75% adults online, 94% teens on Internet, 60% use broadband at home,
54% connect wirelessly, 53% use cloud, 85% own a cell phone
Mobile Growth
Washington Post, CTIA, Oct 11, 2011
315 M 327.6 M
< + 1.138 Trillion
Text Messages
= 24
Mobile Opportunities
TechRadar.com, February 2011
Mobile Growth
comScore, February 2011
Mobile Growth
IDC, October 2012
Cell Internet Use 2013
Pew, September 2013
63% of adult cell owners
now use their phones to
go online, a figure that
has doubled since Pew
first started tracking
internet usage on cell
phones in 2009.
Smartphones
November 2013
In 3Q 2013, worldwide sales of
smartphones accounted for 55% of
all mobile phones sold during the
period, with Samsung and Google's
Android increasing their lead over
Apple and its iOS mobile-operating
system, according to a new report
released by Gartner.
Smartphones
November 2013
Smartphones
November 2013
Smart Connected Devices
IDC, 2012
Global
European Union Mobile Use
Feb 2013
EU5: Smartphone Use
Feb 2013
Africa
Africa and specifically sub-Saharan Africa is currently experiencing massive internet expansion with an internet growth rate of 2,500% recorded between 2000 and 2011. Growing numbers of mobile and smart phone users who are introduced to the web via their cell phones.
Text
Before You Text
• Calendar
• Cost
• Carriers
• Codes
• Campaign
• Consumers
• Communications
• Cross Promotion
Text
“JOY”
Mobile Giving
$5M raised in
first 36 hours
Approximately
$140k per hour
As word spread,
pace quickened
to $300k per hour
Mobile Giving
GPS Location
Foursquare
Social GPS
Social Mobile
Mobile 2013
“About 60% of its 1 billion members use the Facebook mobile app. And, for the first time, Facebook says its mobile daily users exceed those on the web. Nearly 70% of Facebook's 1 billion members access it from a mobile device.”
http://ow.ly/hhoSW , USA Today, 1/30/13
QR Codes & Tag
GetGlue
House Hunting
Augmented Reality
Disney
RFID
SpotHero
Mobile & Tech Transactions
Image credits: Saab History, David Almacy
Square
Mobile Transactions
Near Field Communications
Apps
App Development
• Objectives
• Cost
• Partners
• Platform
• Registration
• Reviews
• Upgrades
• Analytics
Tips
• Responsive design
• Begin with mobile in mind
• Mobile sized content
• Apps with purpose
• Monitor and measure
Mobile Tips
David Almacy
Senior Vice President
Edelman | Digital Media
Washington, DC
(202) 326-1706
@almacy
http://CapitalGig.com
Contact Info