Mobile Marketing

and building your business

…Rose is a Rose

•  Location-based Services (LBS)

•  Location-based Social Networks (Lo-So Networks)

•  GeoSocial, GeoLocation, Geo-Aware

•  Check-in Networks

Social Networks: Interact, share information and connect based on physical coordinates

Play the Game

•  Check-in

•  Share comments, opinions, tips, photos

•  Auto-post to Facebook, Twitter, Flickr

•  Rack up, Pick up, Drop off:

–  Points

–  Credits

–  Badges

–  Items

The Big Dogs (or Kangaroos)

-V-

Creep Factor

•  Perception of privacy is changing

•  Stated Privacy Policy

Hyper-Local

•  Driving local business –  Brick & mortar

–  Location independent

•  Driving foot traffic

•  Rewards driven –  Game-driven

–  Discounts and deals

•  Mobile ads and promotions

Digital Loyalty Rewards

•  Loyalty Royalty: Foursquare ‘Mayor’ gets a free beer and pizza

•  Punch card: Every 10 check-ins gets 50 % off

•  Coupon: Check-in ‘unlocks’ digital discount coupon – show at register

•  Raffle: Every person checking is entered in drawing to win iPad

Analytics

Thanks to AJ Bombers (@AJbombers) for allowing us screen grabs of their Foursquare Dashboard view

tasti D-lite

Bay Area Rapid Transit

•  Riders checking in at BART stations entered in drawings for $25 BART commuter cards

•  Cross-promotion partnerships with area venues

•  Tips and recommendations about venues near BART stations

Custom BART Foursquare Badge

New York Nets

RESULTS:

•  Positive Twitter/Facebook stream & photo posts

•  Additional concession/merchandise sales

•  Fills seats (approx. 80) that would have otherwise been empty

CAMPAIGN:

•  Free virtual tickets (500) awarded for check-ins at sports-related spots, like sports bars, parks and gyms

•  Virtual tickets exchanged for real tickets &/or t-shirts & other prizes

Thanks to VaynerMedia (@vaynermedia) and the New York Nets (NOT NewYorkNets on Twitter) for sharing their story.

Today

•  4% of U.S. adults online have used location check-ins –  1% checking in once a week or more

–  80% male

–  70% between the ages of 19 and 35

•  Early Adopters –  Facebook & Twitter

Mobile Marketing

It’s still marketing.

It’s still business.

Tweet Me Friend Me Link Me Call Me

•  @Lynnelle and @BoldBusiness

•  Facebook.com/Lynnelle

•  LinkedIn.com/in/LynnelleWilson

•  Facebook.com/BoldBusiness

•  BoldVisionConsulting.com

•  1-207-221-3492 or lbianco on Skype

Lynnelle Wilson Bold Vision Consulting, Inc. Integrating New Communications into Traditional Businesses Consulting, Training and Speaking

Other Projects by BVC, Inc. BOLDBusiness.TV – highlighting people NOT doing business as usual

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