mobile marketing: vienna tourist board case study - andrea kostner
DESCRIPTION
Mobilni marketing na primeru Dunajske turistične organizacije (Andrea Kostner, Vienna Tourist Board) na 12.Motivacijskem srečanju za skrbnike portala Slovenia.info.TRANSCRIPT
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Mobile Strategy of the Vienna Tourist Board
Digital Tourism Conference – DST 2014
13th October 2014 Andrea Kostner
Team Manager Content Management Digital & Future Media Strategy
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Vienna Tourist Board
Today‘s Content
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Social Media Strategy
Vienna Tourist Board Facts & Figures
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Vienna Tourist Board
Vienna Tourist Board – Facts
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2013 Budget: € 24.6 million
Vienna Tourist Board
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Vienna – Facts
Vienna Tourist Board
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Vienna Tourist Board
vienna.info - Facts
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Mobile Strategy VTB EINFÜNGEN: SCREEN
vienna.info
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Social Media Strategy
Mobile Strategy – Non App Policy
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Mobile Strategey – Targets
Vienna Tourist Board
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Actions
Vienna Tourist Board
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Social Media Strategy
m.vienna.info
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Vienna Tourist Board
Optimised Design & Customised Content
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Vienna Tourist Board
Optimised Design & Customised Content
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Vienna Tourist Board
Customised information for mobile users
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Vienna Tourist Board
Location & Social Media Integration
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Vienna Tourist Board
Text-only Version
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Vienna Tourist Board
Feature: myVienna travel plan
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Vienna Tourist Board
Feature: Around me function
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Vienna Tourist Board
Feature: Public transport
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Vienna Tourist Board
Feature: Hybrid App
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Vienna Tourist Board
Feature: Mobile prize raffles
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Vienna Tourist Board
Feature: Newsletter
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Social Media Strategy
Statistics
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Vienna Tourist Board
Statistics website
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Statistics mobile website
Vienna Tourist Board
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Share of mobile accesses
Vienna Tourist Board
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Vienna Tourist Board
Statistics Newsletter
0
2.000
4.000
6.000
8.000
10.000
12.000
14.000
16.000
An
zah
l
Kampagnenname
Öffnungen auf mob. Geräten
Öffnungen insgesamt
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Social Media Strategy
Next step: Responsive design
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Mobile Strategy VTB EINFÜNGEN: SCREEN
vienna.info
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Vienna Tourist Board
www.vienna.info Re-design & responsive website
Requirements:
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Highlights Digital- Marketing
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Highlights Digital- Marketing
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Highlights Digital- Marketing
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Highlights Digital- Marketing
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Highlights Digital- Marketing
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Vienna Tourist Board
www.vienna.info Re-design & responsive website
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Social Media Strategy
Digital Campaigns
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Digital Marketing 2013/14
Vienna Tourist Board
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Digital Marketing Strategy
Vienna Tourist Board
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Digital Marketing Strategy
Vienna Tourist Board
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Integrated campaigns
Vienna Tourist Board
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Vienna Tourist Board
Campaign example: Now or Never 2014
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Campaign example: Now or Never 2014
Vienna Tourist Board
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Marketingcafé 15.09.2011
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Marketingcafé 15.09.2011
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Campaign example: Now or Never 2014
Vienna Tourist Board
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Now or Never 2014 – Teaser video
Vienna Tourist Board
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Campaign example: Now or Never 2014
Vienna Tourist Board
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Campaign example: Connected Garden / Arabia
Vienna Tourist Board
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Campaign example: Connected Garden / Arabia
Vienna Tourist Board
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Marketingcafé 15.09.2011
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Marketingcafé 15.09.2011
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Campaign example: Connected Garden / Arabia
Vienna Tourist Board
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