1. the mobile marketing mix
Matthew PietteChief Marketing OfficerWeather Decision Technologies July 2011

2. the road to mobility
3. ourmission : to make the world a better place by fundamentally changing the way people use and interact with weather information
4. awards and recognition
Winner! - 2011 AMS Award for Outstanding Services to Meteorology by a Corporation
Top 100 Fastest Growing Environmental Services Firm in the United States (Inc. 100 2007)
Inc. 5,000 Awards 2007, 2008, 2009 and 2010
Inc. 500 2004
OKC Metro 50 Award 7 years, #5 in 2003, #4 in 2008.
Twice Venture of the Year Finalist by Oklahoma Venture Fund
5. our customers
media and consumer
enterprise and government
weather services
6. why mobile?
7. mobile
is positioned to be the dominant channel for both internal and external communications
8. Source: Microsoft Tag
what is the size of the mobile market?
Of the worlds 4 billion mobile phones in use.
1.08 billion are smartphonesand a whopping
3.05 billion are SMS enabled
(950 million are not SMS enabled)
25%
27%
75%
9. how fast is mobile internet growing?
Source: Microsoft Tag
Global Mobile vs. Desktop Internet User Project, 2007 2015E
By 2014, mobile internet should take over desktop internet usage
10. how has mobile usability changed?
Source: Microsoft Tag
86% of mobile internet users are using their devices while watching TV
11. how much do people use their mobile phones?
Source: Microsoft Tag
2.7 hours
1/3
2x
12. 165 million users
what is the state of social & mobile marketing?
Source: Microsoft Tag
600+
million users
50%
1/3
13. what is the state of social & mobile marketing?
Source: Microsoft Tag
YouTube views occur on mobile devices per day
30% of smartphone owners accessed social networksvia mobile browser
14. Fortune 50 MMM
15. Fortune 50 use of mobile
How many Fortune 50 companies have a mobile website or application?
Source BursonMarsteller
16. Fortune 50 use of mobile
How many Fortune 50 companies have a mobile website or application?
62%
Source BursonMarsteller
17. Fortune 50 use of mobile
How many of those with a mobile presence make it readily known on their websites?
Source: BursonMarsteller
18. Fortune 50 use of mobile
How many of those with a mobile presence make it readily known on their websites?
39%
Source: BursonMarsteller
19. mobile optimized websites
38%
of the Fortune 50 have mobile-optimized websites
B2B-oriented organizations can also benefit from maintaining mobile-optimized websites. Dow Chemicals mobile website is targeted specifically to investor relations, with information and options that are relevant to on-the-goshareholders.
Costcos mobile website enables simplified browsing which is conducive to a mobile-sized screen. Users can make purchases, initiate and renew memberships and sign up for text message alerts on the mobile website.
State Farms allows consumers to get insurance quotes, report accidents and locate repair facilities easily from its mobile-optimized home page.
Source: BursonMarsteller
20. transactions, not just information
Of companies mobile websites/apps allow for transactions/interaction with stakeholders.
43%
Walgreens allows customers to refill prescriptions by scanning the barcode with their smartphones.
Home Depot enables shopping via mobile.
Bank of America lets customers transfer funds and pay bills with their smartphones.
Source: BursonMarsteller
21. TXTS: transactions, not just information
but only
70%
22%
Of Fortune 50 companies use SMS/text messaging
Of adults use SMS/text messaging
Walmart sends alerts about promotions and notifications about photo/prescription pick-up
Target sends text alerts that include bar codes for redeeming promotions.
Johnson & Johnson text4baby provides timely updates to promote moms and babies health
Source: BursonMarsteller
22. take a picture: QR codes
22%
Of Fortune 50 companies are using QR codes
Fortune 50 companies that use QR codes often include them in ads to deiver additional content to a stakeholders smartphone
Verizon used QR codes to promote applications using the DROID
Source: BursonMarsteller
23. wdtinc.com
24. mobile applications
58%
While the Androids market share is quickly catching up to that of the iPhone and Blackberry, companies are still focused on building apps for the iPhone
Of Fortune 50 companies have mobile applications
Source: BursonMarsteller
25. this is the time
This year, people started to spend more time on mobile apps than consuming content from websites
Source: Flurry
26. why apps?
27. why apps?
Dick Turpin
28. why apps?
apps
phone
Your money or your life!
29. its still all about Apple
425,000 apps
$2.5 billion to developers
30% to Apple
70% to you
30. its all about discovery
TimShepherdAnalyst at Canalys
Too much choice brings serious problems in terms of application discovery for both developers and users
31. its all about distribution
Peter Verstabacka, the Mighty Eagle of Angry Birds : Angry Birds was our 52nd game, after a number of failures
32. iPad
iPhone, iPod Touch & iPad
iOS Apps powered by
33. Closeup of ipad app
34. case study
35. Tornado Path: May 24th, 2011
Piedmont
36. Total U.S.Tornado Count
2000-2010
37. 38. one of the deadliest seasons on record
Christopher Lucas, 27
killed saving customers at restaurant
Miles Wells, 59
killed guiding 50-60 customers to safety at big box store
Will Norton, 18
promising young film maker killed in car after graduation
212009
45 2010
515 2011
(Stories: Witchita Eagle, Photos Norton Family, Joplin Globe, DeAnna Mancini/AP Photo)
39. the old way for $79.99
40. iMapWeather Radio

Severe weather alerts wake up your phone

41. Follow me alerts 42. Precise alerting no false alarms