Mobile Marketing, Loyalty & Retention Solutions

“The message is the same, the medium has changed.”

2014 Executive Summary

Company Overview

Publicly traded on OTCQB, listed as TXHD

Generating cash-flow

Core Objective – Acquire SMB clients

Open to ACCREDITED INVESTORS and BLUE SKY States

Client base and Proven Solution used in 400+ businesses

Proprietary software cloud based

Founded in 2009, HQ Pleasant Hill, CA

Managed & Advised by experience team of industry veterans

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Industry Buzz…

“Mobile Marketing to surpass online marketing in a matter of years.”

Eric Schmidt – Google CEO

“Mobile to have more target ability than TV, radio, or online marketing.”

Alex Barza – Apple

“Mobile Marketing is the most powerful advertising medium on the planet.”

New York Times –

“Mobile Marketing is growing steadily and is set to hit $15 BILLION in annual revenue…”

Business Week –

Mobile Overview

94% of US population owns a mobile phone & that’s over 290 MILLION subscribers.

Mobile Phones outnumber TV’s, PC’s, & internet users to give you an idea.

The average American carries their mobile phone for 20 hours per day.

Smart phones currently take up 70% of the market share but are expected to take over by 2015 replacing all featured phones.

Today’s consumer wants information now and we can easily access it anywhere at anytime.

“Today’s consumer will interact & engage to their favorite brands and companies from their mobile device than they will with their PC’s.”

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Why Mobile Messaging? (Text SMS)

Text messaging is the fastest growing communication channel in history with 2 BILLION sent daily in the US & 7 TRILLION predicted for 2011. There are more texts delivered than calls & emails.

100% of mobile phones are text capable & over 85% are subscribed to a text service. This stat is growing as unlimited messaging is now the norm on wireless plans.

SMS currently holds a 95% READ RATE with 90% opened within 15 minutes of delivery.

Text messaging is targeted marketing as it is consumer initiated. We personalize our phones with what we want on them & who we want to hear from.

“Communicate with customers the way they do with each other.”

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Benefits of Mobile Marketing

Instant & direct access to your customer base.

The most reliable form of communication in the market place.

Increase sales & foot traffic with an immediate impression.

Increase retention with an open dialog & development of loyalty.

Consumer initiated & target ability.

Increased brand awareness.

Cost effective/High R.O.I.

Increases effectiveness of traditional media making it interactive,

actionable, & track able.

Engage & entertain your customers by communicating with them in

their preferred mode of communication.

• 15 Trillion TEXT in 2013

• 98% Read Rate

• Consumer Initiated

• Automated and easy

Why Textmunication Business Challenge:

91% of businesses struggle to retain their new and existing customers (HBR on Increasing Customer Loyalty – February 2011)

Businesses will utilize many forms of marketing to attract customers however they fail to achieve the full potential lifetime value (LTV) of their customers

The cost to retain an existing customer is far less that the cost to acquire a new one (Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value – July 2001)

Traditional print/paper based marketing is rapidly losing its readership, effectiveness and usefulness as US consumers now spend only 6% of their time on print media (KPCB Internet Trends - May 2013)

Time is a retail business owners most precious asset and solutions that save time are more valuable

Mobile, social and digital media are essential parts of US consumers daily lives - 38% of US consumer time spent and increasing advertising spend on digital & social media categories (KPCB Internet Trends - May 2013)

Why Textmunication Our Solution to the Business Challenge:

A cost effective way for you to acquire and retain customers

A better way to engage your customers about your business

Your branded program and you own the customer data and profiles

Honest and timely customer feedback

An affordable and hassle-free system

A new system designed from the ground up to save you time

No need to learn new technology

No hardware required (only optional)

A paperless solution based on email, mobile phones, social media, the internet (in-store customized printed collateral is optional)

Core Offerings

Text Messaging

Instant Engagement

Opt-in database

Simple

Customized

Bilingual English & Spanish

Delivery Tool

Cost effective

Fun

Mobile Websites

Visual engagement

Deeper content

Extended functionality

Acquire consumer data

Links to Facebook/Twitter,

reservations, donations, menu &

more…

Mobile optimized

Other Services: API, mCommerce, customization, web widgets, fundraising, & consulting.

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MyLA Automated SMS Loyalty

MyLA benefits:

Reward Loyal customers for each visit Build Subscribers data base at POS Instant Winner Scratcher per visit Easy and Simple set up and consumer sign up process MyLA Facts: 88% of business with Loyalty Programs are more Profitable. 65% of Customers say they would recommend a business because of a Rewards Program. 73% of Customers Want a Universal Loyalty Solution 64% of Customers have Increase Frequency of Visits because of a Rewards Program. A 5% Increase in Customer Loyalty can result in more than 25% increase in Revenue. A 2% Increase in Customer Retention has the same Effect as Decreasing Cost by %10 Its 6-8x more Expense to acquire a New Customer than it is to Keep one.

World Class Service

We define World Class Service as an ongoing journey toward service excellence. World Class Service challenges us to consistently reset the high bar of our performance level to meet or exceed the expectations of an ever-more-competitive marketplace.

Out textperts communicate and service our gyms in a positive fashion from point of sale

to monthly one on one training in addition to webinars.

Quarterly account review after first 90 days of implementation process

Continued focus on customer satisfaction to increase in importance as the primary hub of a customer’s experience.

Live textperts available 7 days a week, 8-6 am PST.

“how would you rate our overall satisfaction is with the service you receive”

Text To Join/Alerts

Text To Win/Contests

Text for Info

Reminders

Votes, Polls, & Surveys

Mobile Coupons

Web Forms

Web Link Delivery

Click to call

Analytics & Reporting

Group Management

Notifications

Two Way Interactivity

Customized Platform Features

We KNOW the Rules & Compliance Wireless Number

Marketing SMS text Prior express written consent (consent can be electronic)

SMS text by or on behalf of tax-exempt non-profit organizations Prior express consent, either oral or written , (consent can be electronic)

Informational SMS text Prior express consent, either oral or written , (consent can be electronic)

Political SMS text Prior express consent, either oral or written , (consent can be electronic)

Emergency SMS text No consent required

SMS text “made for a commercial purpose but does not include or introduce an advertisement or constitute telemarketing”

Prior express consent, either oral or written (consent can be electronic)

“Health care” SMS text Prior express consent, either oral or written

So how does it all work? Consumer would see or hear a mobile call to action.

Consumer would opt in by texting a keyword to a short code to join, redeem, participate, or get info via:

Keywords

Webform

POS (point of sale)

The consumer would instantly receive an instant auto response message with a welcome greeting, an offer, confirmation, information or a request for

additional info.

The consumers mobile number is now captured and stored into the company’s database for future campaigns.

“Creating an opt-in environment where the consumer says I want to hear from you.”

Call to action Is what are you saying to the audience to encourage them to opt in?

Auto response

The initial message that the consumer would receive when they opt in.

Become a mobile fan! Text JOIN to

87365

Implement For Success

1. Market your keyword for

success.

2. Enhance your current

campaign efforts.

3. Measure & track.

4. Acquire consumer data.

5. Campaign wisely with

industry best practices.

6. Have fun & drive that

bottom line!

1. Decide on a mobile call to action. 2. Market the program internally

with in store signage.

3. Apply mobile to any or all forms of marketing. 4. Build, acquire, measure, track, & benefit!

Apply Mobile to All media

Targeted industry EXPERTISE Automated SMS Use’s

New Sales:

Leads/Inquiries (ex: Text salesto 87365 for our daily offers) Apt reminders (daily sales appointments/automated) Referrals/Referral programs Venue locator & directions (find your nearest club. Text zip code to 87365) Welcome to the club text to new members (combined w/ an offer, guest pass for a

friends, personal training, and more..) Inside sales: FAO’s Bring a guest (or more) free day, week or month Upgrades Retail & juice zone Personal training sales Membership renewals

Automated SMS Use’s for GYMS

Automated Member Communication & retention: Fitness & diet tips Class updates Event info Happy B-day alerts Automated texts delivered to people that have not been in for a workout in 30 days. Operations: Delinquent accounts (Past due invoice text, day 1,15,31,45,61 and 75) Cancelled accounts Surveys/feedback Expired credit card notifications Annual renews

SMS Use’s Lead Generation

4 Step Lead Generation Using Short Code

Step 1 - Initiate keyword, short code • Install mini billboards within neighboring businesses surrounding your market area with your keyword (ex: UFCVIP) with your

short code 87386

- Ex: Free 14 day VIP pass – text UFCVIP to 87386 and we will text you right back with a free 10 Day VIP pass.

• Take advantage of customer foot traffic at local businesses. Create a relationship with the business owner through cross

promoting or barter a free membership.

Step 2 - Apply keyword, short code mobile call to action to your business tools

• Business cards, email signatures, fliers, Facebook page, email campaigns, fliers, brochures, website etc…

- Ex: Free 14 Day VIP pass – Text UFCVIP to 87365

Note: keeping it consistent and marketing through all channels keeps the product familiar with your audience. Consider different call to actions, extended guest pass, contest tie in with personal training, $0 enrollment offers

SMS Use’s for GYMS Step 3 - Apply keyword, short code and mobile call to action to your current/future marketing & advertising mediums

• TV commercials, radio ads, direct mailers, door hangers, newspaper/magazine publications, movie theater screens, billboards etc…

• Install a banner/billboard outside of the gym marketing keyword, short code and call to action

• On phone voice over if/when on hold

• Email and text current member base announcing keyword, short code with call to action

‒Ex: Instant Winner! - Free 10 day to 6 day pass – Text UFC Win to 87365

• Note: call to action needs to be strong to attract new prospects. Include links to website, mobile app, you tube commercials via URL link within the auto-reply text message.

Step 4 – Extras

• Billboard/banner outside of the gym marketing keyword, short code and call to action

• Voice over on phone while incoming callers are on hold

• Email member base announcing keyword, short code as a new convenient rewarding service feature for members and their guests.

• Handout to new members marketing keyword, short code and call to action to new members if they do not provide leads at POS.

Brands that Trusts us

Restaurant Success Case Study

Client: The Pizza Factory, 94 locations.

Location: Temecula, California Objective: The goal was to build a loyalty rewards club for

customers and have a reliable source of communication to inform people of specials, events, & updates to increase sales & foot traffic.

Call to Action: Join the Mobile Fan Club and entered to win free free pizza for a year!

Results: Eight months into the program pizza factory has accumulated an average of 467 subscribers per store with a high of 1100 subscribers . They currently average between 9-20 new subscribers a week per store. They have experienced a low redemption of 8% and a high of 17% depending on the aggressiveness of the campaign. In addition 80% of the customers that redeem the offers have purchase additional menu items beyond the mobile offer.

Keyword

Shortcode

PFAC

87365

To

Success Case Study

Success Case Study

Client Success Case Study

Client: UFC Gym

Location: Concord, Ca

Objective: Drive new leads for membership enrollments.

Call to Action: Text UFCGYM to 87365 for a free week!

Results: Over a one day period UFC Gym ran a commercial spot and generated approximately 92 leads and converted 41 new memberships in the month of October 2010. Their average membership is $50 per month. Today the program averages 25-30 leads per month and is being promoted with visual art signage that is being placed with local merchants in town such as the movie theaters, nutrition stores, tanning salons and local car wash’s.

Keyword

Shortcode

UFCGYM

87365

To

Building Data Base w/ Marketing Collateral

Management Team

Company was founded in Spring 2008 by Wais Asefi and Nick Miniello

Company head quarters are located in Silicon Valley Bay Area, CA

Meet the Executive Team…

CEO – Wais Asefi, 20+ years experience in business development out of San Jose St.

CTO – Farad Niftaley, 15+ years experience in software engineering out of UC Berkeley.

CFO – Chester Hurtado, 30+ years experience in statistics & business finance out of Harvard

University.

VP of Business Development– Nick Miniello, 12+ years experience in sales & sales management

out of Fresno St. (Eight of the years in the mobile industry)

Endorsed Associations: New Evolutions Ventures ( UFC, Crunch, Steve Nash, Powerhouse Gym,

Worlds Gym, Fitness 19 and IHRSA