Loyalty Publication Mobile SolutionEngaging Customers through Content Apps

As a marketer, you know retaining customers is far less costly than acquiring newones. Companies strive for customer loyalty, however, reports from the CMO Councilcontinue to show that loyalty programs remain a largely under-valued brand asset.Until now.

The Loyalty Publication Mobile Solution puts the control in your hands. This solutionfrom App Studio gives you the ability to create a branded app and publish yourexisting loyalty program content to the app stores of your choice, with the resourcesand skills you already have.

Utilizing the design tools your team already uses, InDesign or QuarkXPress, with acloud-based portal for easy sharing (for in-house or external designers) and approvals,your team can reuse existing content to produce measurable, omni-channel, integratedmarketing campaigns.

CREATE CUSTOMER LOYALTY WITH MOBILE PUBLISHING

ENHANCE BRAND EXPERIENCE. REDUCE MARKETING SPEND. GENERATE MEASURABLE RESULTS.

Today, more than ever, customers expect engagement on their terms. They are in control of the communication channels andare demanding digital content. As a marketer, delivering measurable results is aminimum requirement for all business decisions.

With traditional printed collateral, there is no way to know what content your cus-tomers find valuable and what is simply discarded. This creates a disconnect. Theability to deliver loyalty program content to your customers‘ smartphone andtablets provides you the opportunity to measure and track what‘s successful so youcan best allocate your limited resources while delivering your customers the con-tent they want and expect.

18.5%On Web

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In the US, time spent on devices is split,81.5% in apps versus only 18.5% on theweb.

Gaining five-star ratings, rave reviews,industry awards and number onespots in the app charts, our tabletpublications have been downloadedby over 9 million people worldwide.

*Source: comScore. http://www.comscore.com/Insights/Press_Releases/2012/5/Introducing_Mobile_Metrix_2_Insight_into_Mobile_Behavior

TRADITIONAL MARKETING TODAY INTEGRATED DIGITAL STRATEGY

Customer Magazine Digital Magazine App

Individual PDF White Papers Interactive Thought Leadership App

Highly Branded Direct Mail Catalog Highly Branded Interactive Catalog App

Customer Education Booklets Education App with Multiple Issues

Customer Loyalty Program Guides Customer Loyalty App with Multiple Issues

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BENEFITS OF APP STUDIO

ANALYSIS AND REPORTINGApp Studio integrates with a variety of analytics solutions, including GoogleAnalytics, so you can get information on page visits, time spent, search topics,user navigation, and content shares to maximize your app‘s potential.

Track that feedback and store it in your CRM to ensure you deliver relevantinformation to your customers every time.

CREATE AND IMPLEMENT QUICKLY Digital editions are quick to create using QuarkXPress or InDesign. To createa digital tablet edition typically only takes about 25-30% of the time it takesto produce a print edition.

In-house and agency design teams can easily collaborate on projects utiliz-ing the App Studio Publishing Portal. Review and approve the contentdirectly in the portal or on your device of choice using the App Studio IssuePreviewer app.

USE EXISTING WORKFLOWS AND SOFTWARE App Studio works with software you already know — QuarkXPress andInDesign — transforming content into HTML5, the next-generation Weblanguage, with pixel-perfect, rich interactivity. Using real text that‘s selectable,searchable, and supports accessibility across multiple platforms, your contentdisplays perfectly across a broad range of devices, all packaged within an app.

PROVEN CAPABILITY App Studio is used by publishers, corporates, non-profits and educationestablishments worldwide including such notable names as The BBC, NewEngland Journal of Medicine, Time Inc., Vanderbilt University, AmnestyInternational, Daimler and many more. Our tablet publications have beendownloaded by over nine million people worldwide, with many of our appsgaining five-star ratings, rave reviews, industry awards and number one spotsin the app charts.

SHARE AND SOCIALIZE YOUR CONTENTSocialize your content via Facebook, Twitter, LinkedIn, and YouTube.Geolocation provides a map to give customers location information.

Share content via blog posts, web sites, email, and more!

WHY APP STUDIO

App Studio is the next generation digital publishing solutionthat uses HTML5 to push the bounds of user experience withoutthe high cost and effort associated with custom app develop-ment. By combining the market-leading HTML5 technologyfrom the recent acquisition of PressRun with Quark‘s existingdigital publishing technology, App Studio is the only digitalpublishing solution that allows users to create branded content

apps using QuarkXPress, InDesign, HTML5, and XML. Through amanaged cloud environment, designers, authors, and extendedteams are able to collaborate to create rich, interactive contentthat can be delivered across multiple platforms and devices.

About

©2013 Quark Software Inc. All rights reserved. Unauthorized use and/or reproduction are violations of applicable laws. Quark, QuarkXPress, and the Quark logo are trademarksor registered trademarks of Quark Software Inc. and its affiliates in the U.S. and/or other countries. All other marks are the property of their respective owners.

CUSTOMER LOYALTY MEETS MOBILE PUBLISHINGThe Loyalty Publication Mobile Solution includes all you need to implement your app publishing project.In as little as two weeks, your app can be live in the app stores of your choice.

Get started for free at www.AppStudio.net

Multi-platform App— Branded, interactive cus-tomer loyalty app for iPad, iPhone, Kindle Fire,Android Tablet, and Android Smartphones

Unlimited Issues— Create an unlimited numberof issues for your app

100k Downloads — 100,000 consumer down-loads of your issues per year

25 Unique User App Studio Accounts— Accessfor your team of content creators, designers andreviewers to publish content to your app

HTML5 Standards— Searchable and selectabletext for fast file download

Gold Support — Includes one business hourresponse for critical issues and 24x5 support

Content Audit Service— Guidance with the pro-duction of interactive content to ensure a smoothworkflow

Quick Start Training— Education to get designteams up and running fast, using the tool of theirchoice

Additional Publishing Analysis— Workflow auditto identify efficiencies and their publishingprocesses

Submission Support— Assistance to enable eas-ier app store submission