mobile marketing: introduction and more

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MOBILE MARKETING:

INTRODUCTION AND MORE

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Mobile Marketing: An Introduction

A milestone. That’s what mobiles

have created today. With all the

innovations, technological

advancements, new designs, and

features, these gadgets have

unveiled a more advanced trend

on business and other industries.

Today, mobile marketing is

considered as one of the most

effective marketing strategy

where business owners mostly

benefitted.

That is also why the names such as Steve Jobs, Samsung, and

Microsoft are trademarks that must be given credit for introducing

amazing gadgets that always dumbfound everyone every time

they’re introduced in the market.

Consistently, the technology

involving mobiles continues

to evolve and keep on

advancing at a very fast pace.

This is a very obvious fact

observed the way people are

seen upgrading their phones

and replacing their mobiles

each time a new gadget

becomes a ‘hit’.

In a trivia given in a blog, it

is said that “There are more

android devices activated

every minute than there are babies born!”




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So imagine...With that countless mobile gadgets available,

boundless opportunities are potentially to be gained!

Not just they’re the hottest tech, but they’re now the most

promising means of communication and whew! finding leads

through social networking.

Mobile Marketing: A Glance Way Back

Looking back at the paths where technology and mobiles have made

their way, mobile marketing was identified in the name of

advertising, in prints mostly.

But today, with the speedy growth of mobile users gaining easy

access to mobile phones and tablets, plus the fact that their prices

are becoming more affordable, mobile marketing is dashing into the

race against its advertising competitors such as email marketing,

direct marketing, and etc.

And as mentioned earlier, mobile marketing is taking its lead

among others!

Business owners and analyst have predicted that the mobile

industry is expected to give a bigger ‘bang’ like never before as new

developments to features and designs of gadgets become more

easily accessible.

Mobiles have emerged today

not only as luxury but

necessity as well.

Mobiles have been the

major tools on creating

marketing results and how

they have generated traffic-

phenomenal!

This is because most


http://www.theropes101.com/2014/03/26/mobile-marketing-strategies-basics-success/


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business owners or people engaged on businesses are doing their

transactions via mobile.

As the number of mobile users increases, the eager the business

owners invest on mobile marketing. They are finding this as a

lucrative business break. And as social media marketing continues

to flourish, it

becomes a must

for every

entrepreneur to

learn the basics of

mobile marketing

on how they can

utilize this in

advertising their

business.

Business owners,

particularly with

small businesses, doubt if mobile marketing fit for their business

endeavours. Well, it must be understood that every marketing

strategy is entitled with steps and details to be comprehended so as

to make this cost effective and be utilized to the fullest.

We, at the Ropes101, offers services that will make you understand

that leads and clients are looking for you in mobiles, phones,

tablets, etc. So, what are you waiting for? Integrate and be hooked

up. Subscribe now to become a member and learn mobile

marketing the Ropes Marketing way!





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Mobile Marketing Strategies: The Basics to

Success

Yes, it’s now a digital era!

The proof: the amazing

innovation of mobile

marketing in the biz

world.

Mobile marketing is such

a growing trend, a craze

which is growing fast and

are used today by more

and more people- either

entrepreneurs or those

looking for business to

where they are to be engaged or need to be interacted.

The rule is simple and exciting. The world gets digital, so you too.

Why allow yourself to b left behind when the roads to better

advancement are laid down easily for you?

But even the mobile world keeps on innovating and changing every

now and then, it is deemed to be impossible to cease in a short

period of time.

Mobile engagement. That’s what entrepreneurs, both starters and

already prominent in the business have learned – that using

mobiles is a major opportunity for customers and businesses and

as well. Don’t just let your smartphones, tablets and Androids be

decorations and accessories of yours. Use them to engage with your

customers.





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General Strategies on How to Have an Effective Mobile

Marketing Strategy

Just like other marketing strategies known to the business world,

mobile marketing also deals with general suggestions that are

useful for implementation.

1. Keep your campaigns simple and responsive. Although

mobile technology seems to dominate every people’s lives, still,

the features and designs and how the gadgets are used, may

differ. That made some users to have a hard time

distinguishing the usability of each. So, for that, you must

have a design that is simple and user-friendly. But remember

also that simplicity also entails responsiveness. According to a

survey made by Responsys, marketers who implement

responsive design get 20% more clicks and conversions one

average.

2. Be clear of what you really want to market. To promote

your product or business, it is always a fundamental rule to

understand first your goals and objectives. How can your

product benefit your customers? Clear understanding of your

product/ services will help you understand how to effectively

market your business. People will turn their attention to

products which are easier to understand and have more

efficient features.

3. Sharing is caring. As social media always entail,

communication is the key. But if you want to benefit from your

promotions, you must also give something – be sociable. Get

more engaged and interactive. That is the rule of engagement –

include something to be given to get loyalty of your customers.


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Going Mobile as Your Marketing Strategies

1. Prepare to go mobile. Especially for business owners, mobile marketing is seen as one of the marketing tools with the best potentials. The use of mobile technology allows entrepreneurs to find more leads and widen its market by using this strategy and including other smart techniques such as social media marketing.

2. Using SMS Marketing. SMS marketing are being utilized as an effective tool in connecting to customers to promote products and services. So don’t miss to use this to inform prospective customers. It is proven that an average email marketing open rate of 10% to 20% depending on the

industry.

3. Consider your business’ visibility. Today’s gadgets are available with features such as locating your business. This is a great advantage! Not only for your business to be easily located, but this will prove that your business really do exists! So, make sure your business is listed!

4. Intermingle your mobile marketing with your social media marketing. Being sociable and engaged opens new doors of business opportunities.

5. Determine a budget for mobile search marketing, which is a must for all business. And one thing’s sure, you will be looking for strategies that are cost effective and really works!

These are not all! Mobile marketing is such a complex and

multifarious strategy. More than just a click, a swipe or a Hit

button, this involves more facets to be understood and utilized for

your business tools.


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Stories Untold: Retailers Venture to Mobile

Marketing!

Ten years ago, you’re one of those small business owners who shun

online marketing; you’re one of those narrow minded people who

view digital advertising as a pathetic and worthless means of

communicating to your target customer. Ten years ago, you’re a

proud businessman who expected that market will not grow and

that customer will not change its preference.

Ten years later, you’re stuck to that traditional way. You’re stuck in

your office waiting for everything, yes, everything you have put up

to be dissolved in a split second. You stopped there. You chose to

stop instead of going with the flow and trying new things that could

possibly lift you up, something that could make your business grow

bigger and better every day.

So, there you are.

Clueless.

Hopeless.

Now, think again. Are you going to continue being like this? Why

not embrace the beauty brought by latest trends in marketing – the

mobile marketing! Just take how mobile marketing took retail

industry by a storm. Below are some of the companies that made it

to the top with the help of innovative approach of mobile marketing.

ZARA

ZARA has been in the market

since its foundation on 1975.

It’s not until 2013 when the

company gained popularity

because of it Mcommerce site

introduction in 2012. The



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said site was made for customers’ convenience, letting them choose

and browse their preferred products via online. Much more, when

the brand launched an iPhone app and mobile responsive apps for

Android, Windows and Blackberry that ZARA’s sales had an

incredible increase of 60% by 2013. This made them hailed as

world’s top apparel in 2013. Cool, isn’t it?

H&M Of course, who would have

not known H & M Hennes &

Mauritz of Sweden? This

multi national retail clothing

company is now present in

53 countries and 2,629

stores. While promoting for a new store in Germany, the company

opted to use mobile marketing by sending out digital coupons for

free t-shirt redemption. The QR codes were then presented to the

employees. Luckily the mobile campaign worked and believe it or

not, 2000 products were redeemed in just two hours. What’s their

standing? Well, they have landed the third spot in largest apparel

brand. Mobile marketing really rocks!

Ralph Lauren

Do you own a Ralph

Lauren product? If yes,

lucky you! That’s a luxury

brand, indeed. And what’s

more surprising is that

they also use mobile

marketing for their advertising efforts. It’s in the time when QR

coding is just starting to bloom in US and Europe when Ralph

Lauren enters mobile marketing. This helps the brand be richer

through customer – store engaging mobile apps and website.


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With the above stories, what would you do now? Isn’t it amazing

how mobile marketing strategies change the way business owners

engage with their very own customers? Better decide now or else

you’ll miss the best part of your business venture: the road to

success!

If you know other people and companies who have made a name in

world of business online, please do share your thoughts and their

journey to success using mobile marketing strategies.

Ask us. TheRopes101 will give you the tie to connect the threads

towards becoming a mobile marketing magnet!

