12 MOBILE APP MARKETING TIPS TRICKS & best practices

PRESENTED BY

AT

WE HELP FOLKS BECOME BETTER

APP MARKETERS  By helping them understand their audience and promote their app!

TODAY, WE’RE GIVING YOU THE STEPS TO APP STARDOM

We’ll show you how to:

Ø  Delight customers (not annoy them) Ø  Try new strategies (and repeat what’s working well) Ø  Use your data (for better targeting and insight)    

READY? LET’S GO!

Know your AUDIENCE

1

[and where they come from ]

YOUR

SOURCES

COMPARE  

HIGHEST SEE WHO DRIVES USERS

loyalty LTV

[ LIFE TIME VALUE ]

OVER TIME

WITH THE  

&

FOCUS ON THOSE SOURCES

MEASURE the right

METRICS

2

Measure for MOBILE

Ø  SESSIONS

Ø  SESSION INTERVAL

Ø  TIME IN APP

One uninterrupted period of interaction in which a user is actively using your app, counted from app open to app close

The amount of time between a user’s 1st and 2nd session with your app

How long a user spends in your app across a given period of time

Ø  USERS The number of people who use your app

with these 8 app elements to track

Measure for MOBILE

Ø  LIFE TIME VALUE

Ø  RETENTION

How much each app user is worth across his or her lifetime

The percent of users who return to your app after their first visit

Ø  SCREEN FLOW

Ø  ACQUISITION The number of users who download and install your app from a certain source (eg organic search, paid ads, in-app referrals)

Allows you to visualize the typical user path within your app, tracking exits by screen, flow paths between screens, etc

Don’t be afraid to 3 EXPERIMENT

new APPS ARE A

BRAVE

WORLD

new APPS ARE A

BRAVE

WORLD

EXPERIMENT with…

Ø AUDIENCES: Try appealing to differenttarget audiences.

Ø CONTENT: Try different formats and stylesof content.

Ø MESSAGING: Try different CTAs,experiment with emoticons, etc.

Ø BUTTONS: Try different styles and colorsfor buttons in your in-app messages.

Ø EMAIL: Try different email subject lines andincentives to lure new app users.

new APPS ARE A

BRAVE

WORLD

TEST MULTIPLE VERSIONS AND SEE WHAT

PERFORMS BEST

A/B TEST

new APPS ARE A

BRAVE

WORLD

Try new stuff

See what happens

&

& Track results

USE

DATA-DRIVEN best practices

4

Learn the best messaging word length, the

top time of day, and punctuation to use!

Click to read!

SECURE 5

THE  

OPT-IN push message

Get users to

OPT-IN so that you can

with them

engage

Get users to

OPT-IN so that you can

with them

Not sure how? Read our post on how to get app users to opt-in!

click to

read!

engage

push messages

6 CREATE TARGETED  

BROADCAST MESSAGES IRRITATE USERS (they go out to all of your app users)

INSTEAD, CREATE

targeted PUSH MESSAGES which speak to

unique app users

personalize BASED ON FEATURES LIKE:

YOU CAN EVEN

MESSAGES

- time zone - location - behavior

- app usage - device

& much more!

personalize BASED ON FEATURES LIKE:

YOU CAN EVEN

MESSAGES

- time zone - location - behavior

- app usage - device

& much more!

THIS HELPS YOU TARGET THE

FOR EVERY MESSAGE

PERFECT AUDIENCE

promote RELEVANT

OFFERS

7

delight USERS WITH OFFERS THAT MATCH THEIR

learn

from previous

behaviors

PREFERENCES & BEHAVIOR

Don’t forget CALLS-TO-ACTION

8

next steps TELL USERS WHAT

TO TAKE  

next steps TELL USERS WHAT

killer CTA

TO TAKE  

[CALL-TO-ACTION]

DON’T UNDERESTIMATE THE

9 POWER  

OF

in-app messaging

IN-APP MESSAGING

CAN BE USED TO:

¤ Provide app users with exclusive coupons  

¤ Notify users about new features  

¤ Get users to upgrade to new app versions  

USE

EMAIL TO engage ACROSS channels

10

Emails  can be used to tell subscribers about

your app (and encourage them to download it)

Deep link to your app’s download page

11 NET PROMOTER SCORE

USE

Find your fans TO

FIND THE FOLKS WHO LOVE YOU THEN SEND THEM TO review your app

Ask users how much they like you

on a scale of 1

If they rate you…

7-8  

0-6  

10  

9-10  then they are promoters

detractors passives

Ask users how much they like you

on a scale of 1

If they rate you…

7-8  

0-6  

10  

9-10  then they are promoters

detractors passives

SEND THESE PEOPLE TO THE

APP STORE TO REVIEW YOUR APP!

Ask users how much they like you

on a scale of 1

If they rate you…

7-8  

0-6  

10  

9-10  then they are promoters

detractors passives detractors passives

NOT THESE PEOPLE!

Ask users how much they like you

on a scale of 1

If they rate you…

7-8  

0-6  

10  

9-10  then they are promoters

detractors passives detractors passives

HOWEVER…

You should still ask these people for feedback – they

can help you improve!

track CHURN RISKS

12 AND

 

CONVERSION OPPORTUNITIES

With predictive app marketing…

YOU CAN IDENTIFY

When  a  user  is  about  to  

 CHURN  OR  convert

With that info, you can

Create      personalized    campaigns

to PUSH  users in the RIGHT DIRECTION

WELL,

THAT’S ALL FOLKS! THANKS FOR WATCHING  WE HOPE YOU LEARNED SOMETHING NEW

FOR MORE MOBILE APP MARKETING TIPS & TRICKS

CHECK OUT

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