mobile intranet for all - 8 key questions
TRANSCRIPT
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Mobile Intranet for ALL 8 Key Questions
Frank Wolf, Eyo EmployeeApp
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Eyo EmployeeApp: SaaS Mobile-First Intranet CMS
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Why a mobile channel?
Engagement ✓ Reach ✓
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2/3 of all employees don‘t work at a desk. In most companies they don‘t have access
to corporate email or intranets.
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Frontline employees are your brand and they are the ones that actually need more information!
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„Mobile services in 2014 did not achieve predictions based on 2013 data“
„Mobile progress (in 2014) has been slower than we expected“
Mobile Intranet: slow progress so far.
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What needs to be solved?
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Is not the main challenge!
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Which use cases and content?
Intranet-channel or independent solution?
How to manage users?Native app or
web app?
How is the app distributed?
New ideas for mobile
communication?Fit to overall
intranet strategy?
Voluntary or mandatory?1
2
3
45
6
7
8
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Global penetration
1% 73%Global Mobile Penetration 1995-2014
Everyone now has a smartphone
85%Americans between 18-29
Internet usage tipped to mobile
50%Internet usage on mobile vs. desktop
http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/ & http://www.kpcb.com/internet-trends ; slide inspired by Bessemer Venture Partners „State of the Cloud Report 2015“ & http://www.zdnet.com/article/research-74-percent-using-or-adopting-byod/
BYOD acceptance
74%Organizations using or adopting Bring-Your-Own-
Device
1. “Mobile” is a valid channel now to reach the majority of employees.
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Voluntary (BYOD)
Purpose: better information for employees, facilitate everyday work
Devices: private smartphones + often private (data) tariffs
Alternatives: need to be offered for basic information ( terminals, PCs, a remaining limited edition of the employee-newspaper, bulletin boards,…)
Advantage: introduction is easy and economical
Disadvantage: less connection to core work processes
Mandatory (Intranets so far...)
Purpose: mobile support of core work processes
Devices: smartphones / tablets + tariffs / WiFi provided by the company
Alternatives: not needed
Advantages: cost savings and direct improvements in the work process
Disadvantages: higher investment costs, high efforts for operation of the devices
1. Voluntary or mandatory?
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2. Challenge: content that fits the mobile channel
Less contentOccasional usersPersonalizationFew documentsScrolling>links...
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Communication Collaboration
Information
ServicesMobile potential: HIGH
Mobile potential: MEDIUM
Mobile potential: MEDIUM
Mobile potential: MEDIUM
2. What content should be mobile?
Criteria: target group, complexity, security requirements, mobile „moment“
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SECURITY VS. REACH
Information worker+ collaboration+ documents+ business critical=more sensitive content
Non-desk employees+ private devices+ no MDM or VPN+ easy access (saved login)=more reach
3. Intranet channel or independent?
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Intranet Employee App
Authentication with BYODInternal network
UserContent
3. Our approach for BYOD.
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4. User management.
@company email?Active directory?
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4. User management options. A) Direct connection to a company directory (e. g. Active Directory) + works automatically- often, not all employees are includedB) Semi-automatic import (e. g. CSV file)+ easy to implement, high security- limited manual effortC) Manual maintenance in the employee app's user management.+ no integration effort- manual maintenance efforts - not suitable for companies with more than 300 employeesD) Login with a business email address - users will be identified as valid through their @company email and will be able to create an account+ easy onboarding- a business email is needed, manual solutions needed for employees leaving the company
User onboarding1
23
User maintenance
User deletion
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Ç√
DEVICE API
WEB BROWSER
HTML + Java Script
Ç√
DEVICE API
NATIVE CONTAINER
HTML + Java Script
Ç√
DEVICE API
NATIVE CONTAINER
Native Code
WEB HYBRID NATIVE
5. Native app or web-app?
• Access to device API: push, camera, location
• Distribution via app-stores• Offline
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6. App distribution.
Example for Apple: • Public App Store
Not just employees Easy to distribute Apple review
• B2B App on Business Store Just employees Not visible on public store Apple review
• Enterprise Developer Program Just employees No automatic update No Apple review
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IntranetEmployee
App
FIREWALL
Intranet
Intranet
Employee App
Local content
FIREWALL
Intranet
Employee App
NEWS
FIREWALL
7. Integration and intranet strategy.
Predictions: • Monolithic intranets will decline• Increased focus on different audiences• „Communication intranet“ vs. „Collaboration
intranet“
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8. New ideas for (mobile) communication?Local + Pictures
• Local and in-time• Picture and videos• Everybody can do this• Simple editing is key• Not just business related (black board)
Puls-surveys
• Daily or weekly• Fast feedback• Great way to measure and improve at the same time
Future
• Standardized content• Games and events (e.g. EM 2016 betting game)
• Content as a service (e.g. healthy working)
• Industry-specific tools
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Closing the Intranet Gap for Non-Desk Workers.
Eyo is the employee app for engaging and interacting with those 2/3 of all worldwide employees who do not work at a desk.
Frank [email protected]