mobile influences purchasing power
DESCRIPTION
The explosion of mobile access across the globe has shaken foundations of traditional sales funnel. With mobile devices in hand, consumers are always shopping — be it at home, on the subway or at work.TRANSCRIPT
Mobile Influences Purchasing Power
"The explosion of mobile access across the globe has shaken foundations of traditional sales funnel. With mobile devices in hand, consumers are always shopping — be it at home,
on the subway or at work. New buying habits demand new approaches to consumer marketing and those in
mobile marketing space need to be at the ready to serve them"
- Chuck Martin, CEO Mobile Future Institute & author of Mobile Influence: The New Power of the Consumer
mCommerce changes consumers' shopping behaviour
Retail spending graph is growing because of Mobile
More than
90%use smartphone &
other mobile devices for shopping
Almost
50%mobile users browse
internet more because of mobile devices
26%smartphone users &
35% tablet usersshop more because
of mobile devices
There has been a remarkable shift of retail advertising to Mobile space
53%More spending for
Mobile websiteOptimization
46%More Spending for
developing Mobile sitesfor brands
36%More spending for
marketing & brandingthrough Mobile sites
Mobile influences purchasing paths and decisions...
...driving conversions through searches
Easy to find storesCheck price, validatepurchase from store
Research beforepurchase
Purchase
Searching shopping info
84%Home
36%While Travelling
51%In Store
46%While in a Queue
Most important job of an advertiser
is to choose the right medium to catch the right audience
when they search for...
Beauty Products
Electronics Items& Games Shoes
Clothes JewelryWatch
So, how does it all help?
45%Deeper customer engagement
to drive sales through personalized offers
41%Deeper customer engagement
to build loyalty through mobile channels
35%Deeper insights
into shopper behavior through mobile site or app insights