mobile growth opportunity in india - 2020
TRANSCRIPT
Growth Hacking is Overrated
It’s common sense backed by data multiplied by attention to detailing
By Deepak Abbot (Twitter: @deepakabbot)Learn Mobile Growth at www.growthbug.com
Mobile App Ecosystem
Android Apps
2.2 mn
iOS Apps
2 mn
Apps DownloadedMay 2016
15 bnIndia downloaded 870mn Apps
Smartphone Users : 250mn
Connected Users: 180mn
3G Users: 100mn
60mn
Meaningfully Connected
India Internet Base
& the Future looks like this for India…
Yr 2016 Yr 2017 Yr 2018
300400
520
Smartphones (in Mn)
Yr 2016 Yr 2017 Yr 2018
15
25
40
App Downloads (in Bn)
Yr 2016 Yr 2017 Yr 2018
90
150
220
Meaningfully Connected Users (in Mn)
Get Ready for the Exponential GrowthCan we hack growth?
Growth Hacking has No Magical Wand.
It’s a combination of:• Common Sense• Attention to Detailing• Data Driven Decisions• Quick Iterations & Experimentation• Out of the box thinking• User Experience
Never Relax
Builditerate hack hack
buildhack
iterate hackhack
build build iterate
Attribution TrackingApp DistributionASOReferrals
In-App EngagementSocial PluginsNotifications Advertising
IAPCommerce
AnalyticsUser Behavior
Multi Channel Customer Service
Remarketing
Driving Acquisition
Late Stage Hack…Or
gani
zatio
nal
Min
dset
Data
Driv
en
Met
rics
Focu
sed
Optim
izing
M
arke
ting
Rate
Cha
nnel
sCo
nver
sion
Drive
n
Orga
nic
Grow
th
Doub
le Si
ded
Refe
rral
Toot
hbru
sh
Use
Case
Tech
nolo
gy
Cros
s Pla
tform
De
v?
Engage/Convert
Acquisition = SurvivalRetention = Winning
80% users are lost on Day 1
Act right in first 24-48 hours to WIN
How to Engage/Retain?
Onbo
ardi
ngTe
chno
logy UX
Pers
onal
izatio
nM
arke
ting
Com
mun
icatio
n
High
NPS
Don't like the App; 23%
I don't use it much; 12%
Doesn't work/Bugs; 7%
Competitor's App is better; 4%Push Notifications; 4%Forgot to use; 9%
Space on phone; 12%
App is slow; 10%
Consumes lot of data; 10%
Consumes lot of battery; 9%
Why Users Uninstall
37540 respondents across 4 apps in News, Sports, Media & Commerce category
Monetize
Monetization -- > Growth++Case Study: smartapp iOS
We made $50,000 in 2 months without spending a dime
Monetization -- > Growth++Case Study: smartapp iOS
1. No.1 on Producthunt at Launch2. Featured by Apple at launch3. I8N & L8N compliant4. Price Tweaks every fortnight5. Gone FREE for a week6. App Reviews7. App that just works8. Extremely low on resources
Analyze
Don’t lie to yourself – Analyze what’s right
Measure the Right Metrics
eCPI, CAC, True LTV, Retention, True MAU/DAU
Download Calculator - http://bit.ly/growthmetrics
Thank Youwww.growthbug.com