the mobile opportunity
TRANSCRIPT
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Clive Longbottom,
Service Director, Quocirca Ltd
The mobile opportunity
Rob Bamforth,
Principal analyst, Quocirca Ltd
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The traditional working day?
Levelofs
uccess
End of working day
Work
MeetingsMeetings
Lunch/golf
Start
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New working paradigm more or less
More
Mobile Collaborative Remote
Virtual
User choice/BYOD
Less
Budget Time Tolerance
IT edict
Hierarchy
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Traditional business communications
Support Sales
Lackey Leader
ActivePassive
External
Internal
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Business 2.0 communications
Support Sales
Lackey Leader
ActivePassive
External
Internal
Social collaboration
Multi-channel contact
Hierarchies flatten and silos soften
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0% 20% 40% 60% 80% 100%
Australia
Germany
USA
France
UK
More than 50% 25% to 50% 10% to 25% Fewer than 10% None
Source: QuocircaThe data sharing paradox Sept 2011
What proportion of the staff in your organizationworks remotely at some point during the week?
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Where technology once fitted
Levelofsucc
ess
Day
Work
MeetingsMeetings
Lunch/golf
Mobile
Nomadic
Fixed
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The new working day
Levelofsuccess
Day
Work
MeetingsMeetings
Lunch/golf
Multi-modal mobile
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0% 20% 40%
First thingDuring breakfast
After tea or coffe
After dressed
During commute
At work
Before leaving work
Arriving home
After dinner
Putting kids to bedAfter kids go to bed
Personal downtime
Just before bed
Middle of the night
Source: iPassMobile workforce report May 2012
When do you send your first and last emails of theday?
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Pink
Collar
WhiteCollar
Blue
Collar
Steel
Collar
Increasinga
doption
Time
Waves of mobile adoption
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Decision
Making
Knowledge
Working
Task and
Process
Machine to
machine
Increasinga
doption
Time
Increasing challenges
Security
Device diversity
Service level expectation
Integration complexity
Management and automation
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Mobile changes platforms
Source: Canalys Feb 2012 for 2011
274.2%
62.7%
-25.3%7.5%
2.3%
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0% 20% 40% 60% 80% 100%
Tablet
Smartphone
Laptop
Desktop
More Same Less Don't use for work
Shifting future reliance on devices
Source: iPassMobile workforce report Nov 2012
50% work with corp supplied smartphones,
but a third of them have a personal one as well
25% work with corp supplied tablets,but 2/3 of rest use them occasionally for work too
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The BYOD Challenge
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0% 20% 40% 60% 80% 100%
USA
France
UK
Germany
Australia
Yes In some cases Never Don't know
Source: QuocircaThe data sharing paradox Sept 2011
BYOD - Are employees allowed to use their owndevices to access data and applications?
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First BYOD, then BYOC BYON
ContentCloudContract
CollaborationNetwork
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Quickest way to get a new mobile device?0% 20% 40%
Business reason to line manager
Requisition form and procurementprocess
Trade device in at a local store
Break device and request areplacement
Buy new parts/software and
upgrade
Claim it is needed for new starter
UK
France
Germany
Source: Mozy - June 2011
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Mobile safety identify, policy, control, fear
Source: LANDesk SoftwareIT service desk research Sept 2012
40% can identify devicesconnected to their network
23% have a policygoverning their use
50% apply security to corp-owned devices, only 20% whenincluding employee-owned
90% are concerned or veryconcerned about security risks
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0% 20% 40% 60% 80% 100%
Data securityLoss of management control
Communications costs
Device costs
Personal securityHealth and safety issues
Poor comms infrastructure
Loss of team cohesion
Staff management issuesLoss of organisational culture
Industrial relations issues
Employee home/work conflict
High Medium
Nothing new?Inhibitors for home or mobile working in 2005
Source: QuocircaMobile impact research May 2005
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Opportunities Business issue Personal issueFreedom
Flexibility
Work anywhere
Productivity
Responsiveness
Employee morale
Smaller real estate footprint
Choice of tools (BYOD)
Business resilience
Less travel
Environmental credentials
Virtual, mobile, flexible, remote, home working
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Challenges Business issue Personal issueOversight
Comradeship
Direct connection
Security/certainty
Containment
Work/life separation
Document management
Network costs
Unpredictable demand
Unpredictable capacity
Virtual, mobile, flexible, remote, home working
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Decline of the desk(top?)
Post PC era?
51.2% see the office as a place for occasionaluse 74% expect millennials to rejecttraditional office
71.9% predict a declinein amount of office space
Typical London desk costs 10.5k per year
1: Unwired Research Vworksurvey of 600 business leaders May 2011
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Impact of decline of the desk
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The rise of the Net back to the 90s
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0% 20% 40% 60% 80% 100%
Laptop
Tablet
Smartphone
All day >8hrs 4-8hrs 2-4hrs
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What emotion do you feel when you cannotconnect to the internet?Anxious
6%
Annoyed31%
Frustrated39%
Angry4%
Fine18%
Relieved
2%
Source: iPassMobile workforce report May 2012
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User experience Maslow meets ISOEffective
Simple
Seamless
Assurance
Capacity
Throughput
Connectivity
ITTelecoms
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Fewer desks = more communications
plus more data and more Cloud
..virtual, video, social, unified..
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Are you using more cloud apps shared acrossdevices in 2012 than 2011?
Yes65%
No29%
Unknown
6%
Source: iPassMobile workforce report Nov 2012
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0% 10% 20% 30% 40%
Application PerformancePrivate cloud
DC virtualisation
Optimising app lifecycle
New customer facing apps
Business Transaction Management
Optimising 3rd party code
Network upgrades
Hybrid cloud
New internal apps
Public cloud
User experience
Virtual Desktop Infrastructure
Desktop upgrades
Source: Quocirca2012 The year of APM Jan2012
What are your top 5 priorities for 2012
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Enterprise mobility criteria
Riskprofile
Nephology
DistributedEdge
coherence
User selfreliance
Substantialdata
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Enterprise mobility opportunities
Riskprofile
Nephology
DistributedEdge
coherence
User selfreliance
Substantialdata
Cloud services
Analytics
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Summary IT managers are under pressure to:
deliver business benefit secure corporate assets introduce new technologies support new ways of working provide excellent user experience sustain application performance over networks (with fewer resources)
Mobilising the workforce is part of the solution
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All Quocirca reports and papers are FREE to downloadfrom www.quocirca.com
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http://www.ferryside-lifeboat.co.uk/donations
Thank you