mobile fundraising for non-profits
DESCRIPTION
Seminar for non-profits on how to use mobile as part of the fundraising toolkit. Covers text-to-donate, mobile web, mobile apps, mobile auctions and even mobile kiosks. Note: presentation was exported from Google Docs and some formatting was lost.TRANSCRIPT
Mobile for Fundraisers
Engaging 21st century donors
Objectives• Identify the impact of mobile
• Know the (successful) mobile techniques
• How to get started
Are you still using this?• Use of cash declines 3% every year
• Use of checks declines 9% per year
• Security concerns• Manual
Your future donors use this
89% have phone
source: Pew Internet 2012, ComScore 2013
46%
54% have smartphone
s
What is the impact?
source: Neilsen 2013, Smartphone owners
Text Messaging
Web Sites
Social Media
Applications
86%
82%
75%
63%
62%
How to 'think mobile'• Engagement
• Tell your story
• Let them take action!
Text-Messaging
Text-to-Give• Fast and Familiar
• Restricted• Limited• Anonymous• 90-day proceeds
$350 - $1K/mo$.35 + 3.5%
Text-to-Donate• Less restricted• Unlimited amounts• Donor Data• Immediate Proceeds
• More steps to donate
$0 - $500/mo$1 + up to 5%
Mobile outreachCash4Kids: We've almost
reached our goal this month! As a past supporter we'd love your
help. Please donate at http://tfund.it/C4K. Thank you!
Ok! I just gave $50. Keep up the good work!
3-4 times per year
Success with text-to-donate
Point-of-EngagementImpulseThe AskThe call-to-action:
"Text GIVE to 28594"
• Events• In-Venue• Direct Mail• Flyers• Business Cards
Mobile Apps
Smartphone Applications• For fundraising vs. fundraisers
• Complex to build/update
• Not just for donations
• App Stores and fees
Micro-donation Apps
One Today by Google Give2Charity by Placed
Success with mobile apps
?
Mobile Web
But we already have a website
vs.
Your donation page15 - 20 fields
Should be:5 - 7 fields
What needs to happen
• RAZ Mobile• Duda Mobile• Moov Web• Custom
$2K - 15K
• Joomla• Drupal• Wordpress• Custom
$15K-40K
Separate site Responsive site
What is this?• Link physical and digital
• Requires smartphone app
• Link to Donate page
• Free to createQR code
(Quick Response)
Success with mobile web• Top-of-page donate button
• Short donation form Check with your processor
• Donate page re-direct
• Direct, short URL uw.edu/give vs. www.washington.edu/giving/make-a-gift
Mobile Auctions
What is a 'Mobile' auction?
• Bid from mobile device app web text-messaging
• Silent Auctions only
• Dedicated items
Why a 'Mobile' auction?• Increase auction and donation proceeds
• Anywhere bidding with outbid alerts
• Reach beyond the auction floor
• Payment completion
Considerations• Registration/setup
• Device requirements
• Checkout
• Data collection
• Mobile coverage
Providers• BiddingForGood
• BidPal
• HandBid
• Ready Set Auction
More Mobile
Giving Kiosks• SecureGive
• Qgiv
• GivingKiosk
• SimpleGive
Mobile Credit Card Reader
• Square
• Paypal
• Intuit
• PayAnywhere
In conclusionMobile is here to stay
Start with text-to-donateCan be added with minimal disruption
Then mobile webSeparate, then as part of a re-design
Thank You
Kelly [email protected]