mobile for all - mark brill
Post on 19-Oct-2014
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Mobile for All
Introduction – Mark Brill
Mobile Marketing& Innovation
Specialist
20 years in digital9 years in mobile
Chair of DMAMobile CouncilChair of DMA
Awards
Senior Lecturer@
BCUFuture Media
Masters [email protected]@marktxt4evertxt4ever.wordpress.com
But we’re becoming ‘smarter’, faster
10% of media time is spentin mobile devices
7%of media time is spentin print
This is what we do
86% use daily*
84% regularly use*
91% regularly view*
81% regularly use*
60% regularly search*
Ourmobileplanet.com, EU5 Smartphone Users, 2012
Over 54% ofFacebook &57% of Twitterusers are mobile
13% of web browsing is from mobile
Up to 30% of brand searchesare frommobile
36% of emailsare read onmobile
11% of YouTubeviewed onmobile
And where we do it
73% use whilst shopping31% have purchased via smartphone
59%
32%
80% during downtime%
63% watching TV
Ourmobileplanet.com, EU5 Smartphone Users, 2012
Most business approach mobile like this ..
‘Let’s build an app’
An app is a major investment …
Development/codeDesign/UX
UpdatesPromotion£
But above all you need …
Five (free) things you can do to be more ‘mobile’
A mobile website is essential hygiene
#1
There are many free tools
Get found on mobile
#2
Optimise your search and local search
Connect your advertising and PR
#3
There are many ways to do it:
URLHashtagsLikesPins… even QR
Be imaginative
Don’t forget your existing customers
#4
How do your emails look?
Can you deliver a better service?
SoLoMoNew Opportunities
#5
Foursquare is for everyone
Easy tools
You can co-create
New ways to engage
Campaigns can take any shape
A bonus tip ...
Become augmented
What can you do?
(be imaginative)