mark shufflebottom - mobile landscape
DESCRIPTION
TRANSCRIPT
MOBILE LANDSCAPE
INTRODUCTIONS...
• Mark Shufflebottom
• Interactive Design Lecturer
• Keynote Education Speaker @ AdobeMAX LA October 2010
• Research Mobile Education Games sponsored by Vodafone
• Regular contributor to Web Designer magazine
• iPhone Game - Top 4 download, December 2007
THE OPPORTUNITIES
THE OPPORTUNITIES - APPS
• App Store paid market is currently worth nearly £124 million per month
• Android paid app market is currently worth nearly £3 million per month
• Users who regularly purchase paid apps spend an average of £5.50 on about 5 paid apps per month
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THE OPPORTUNITIES - APPS
• Over half of Android and iPhone users spend more than 30 minutes per day using apps
• Mobile is a personal device
• Apple claims it is activating around275,000 iOS devices per day on average
BARRIERS TO ENTRY• Relatively Simple App £2000-£5000.
• Tech Crunch average App £4,011
• Complex Apps £31,00 - £93,000
• How long did a ‘simple game’ like Angry Birds take to make?
• Your App is not your website - it should take advantage of being mobile
• 5000 hours
MOBILE DEV IS FRAGMENTED
Apple iPhone Objective C Requires an Apple machine.
RIM Blackberry OS Java Runs mostly anywhere
Google Android Java (Dalvik VM) Runs mostly anywhere.
Windows Mobile .NET or unmanaged C++Requires a Windows based
machine.
Nokia SymbianC++, Java, Python, Flash,
WRTRuns mostly anywhere.
Palm WebOS HTML, CSS and JavaScript Runs mostly anywhere.
THE GOOD NEWS
• Interactive Media course can create relatively simple cross platform Apps for significantly less
THE OPPORTUNITIES - WEB
• What devices are people looking at your site with:http://gs.statcounter.com/#mobile_browser-ww-monthly-201001-201101
• 4G will be widespread by 2016 and will offer mobile browsing speeds up to 75 times faster than currently available
• 4G users will spend twice as much time on the mobile Web as their non-4G counterparts
• End the craze for Apps
BARRIERS
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THE GOOD NEWS
• Your current website is viewable
• You can easily send mobile ‘friendly’ content with a minimum of fuss and little extra expense.