mobile first - information anytime, anywhere on any device
TRANSCRIPT
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Prepared By:
Designation:
Date:
Location:
Srinivasan R
Chennai Vice President - Technology
Information Anytime, Anywhere on Any Device
October 2012
Mobile First
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Some Statistics on mobile usage
Over 6 Billion Subscribers, 1.2 Billion Mobile Web Users
In the U.S., 25% of mobile Web users are mobile-only
Mobile Internet is the only way for 50 mn Americans
35% of Americans don‟t have Internet access at home
84 million iPads sold till date
88% of people own a mobile phone
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Some more reasons for going mobile
Google earns 2.5 Billion in mobile ad revenue annually There are 6 Billion mobile subscribers worldwide
This is 87% of world‟s population
50% of twitter‟s users use twitter mobile
1/3rd of facebook users use Facebook Mobile
91% mobile internet access is for Social Activities
“moving forward with `mobile first„ mindset” – Yahoo !!
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What do they say ?
Eric Schmidt, CEO, Google
"We understand that the new rule is
mobile first,…"
“Google programmers now
want to do work on mobile
first, before the desktop”
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What do they say ?
Mark Zuckerberg, CEO, Facebook
"Now we really are a
mobile company. All the
code we write is [for]
mobile,"
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What do they say ?
Dave Mornin, CEO, Path
“Especially in mobile, true simplicity
takes a lot of time,”
“..it’s hard to design for mobile and
make things extremely simple”
“Your first version’s probably going to
fail. You probably should just accept
that. (You should look at) not just
quantitative data but what people
are actually trying to do.”
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What do they say ?
Jude Brooks, Digital Activation Manager
for Great Britain and Ireland, Coca-Cola
“We are investing in apps,
which is a huge opportunity for
us..”
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Traditional Approach – Desktop First
Application Designed for the Desktop
Complete on Functionality
Use Technical Capability to Scale Down
Graceful Degradation based on the underlying
infrastructure
Application re-design not a preferred option
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Challenges with Desktop First
Vast difference in Screen Real Estate, leads to
unusable business functionality
Desktop applications are meant for high processing
power, rendering on Mobile makes the solution sluggish
Bandwidth is usually not a concern for desktop
solutions but very critical for Mobile Solutions
Presentation metaphors do not have similarity between
Desktop and the Mobile
Enormous dependence on the translation semantics
of the target device
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In today‟s fast life, Mobile Solutions
Should be radical and innovative
Should present what is exactly
necessary
Should be context sensitive
Should adhere to the device
characteristics
Should be personal
Should use the entire device
capabilities
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It has to be „Mobile First‟
Do Mobile
Do from Start
Do it Right !!
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Mobile First – In Action
Leave Application evolves in the Mobile First Approach
Right Solution for the Right Device