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Mobile ExperienceIf Not Now, When?Jose Coronado Principal, ITX Digital

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If not now, when?

“If you don’t have a mobile strategyYou don’t have a future strategy”

Eric Schmidt – Executive Chairman, Google

Image: Georgia Tech

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Digital World Beyond Borders2014

1. China

2. @facebook

3. India

4. @Tencent

5. @WhatsApp

6. United States

7. @google +

8. @LinkedIn

9. @twitter

10. Indonesia

2016

1. @facebook

2. China

3. India

4. @WhatsApp

5. @wechatapp

6. @tumblr

7. @instagram

8. United States

9. @twitter

10. Indonesia

11. @snapchat

12. Brazil

13. @LinkedInData: Vala Afshar

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Digital consumers own 3+ connected devicesData: GlobalWebIndex

Mobile by the numbers

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~97% of the workforce is connected via mobile (in the US)Data: PewResearch

Mobile by the numbers

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By 2025, 150K new IoT devices will be connected to corporate networks, every minute! Data: Vernon Turner @vernonxt

Mobile by the numbers

Fortune 500100 ProductsGlobal, MultilingualNo Mobile Strategy

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Defining your Mobile North Star

People Technology Process

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Defining your Mobile North Star

People

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Executive SponsorshipLeadership in placeTalent

Defining your Mobile North Star

Technology

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Native, Web App, Hybrid2-Pizza Team vs Entire ITTechnology Stack

Defining your Mobile North Star

Process

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Culture TransformationCross Functional Collab1 App vs. Many Apps

“It renders in the ___________”

is not a mobile strategy

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Image: Tekrunner

SmartphoneTablet

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Enterprise organizations cannot afford to abuse the end user

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Understand the people • Expectations• Moment of Need• Immediate Context

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Organization ImpactMind-shiftEnd-user EngagementMulti-Channel Experience

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Negotiation and close collaborationbetween UX, Technology & Business

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Move from Macro-AggressionsTowards Micro-Interactions

The API Contract is criticalin a complex Enterprise Ecosystem

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Analytics - you need to knowwhat is going on in the mobile app

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Design the mobile blueprintLeverage mobile capabilitiesDesign, prototype and validate

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Always be intellectually curiousask questions, look outside, take risks

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Define Mobile StrategyUnderstand your UsersRecognize Organization ImpactNegotiation and CollaborationEstablish Technology StandardsLeverage AnalyticsDesign Mobile BlueprintIntellectual Curiosity

Image: Portail.free.fr

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Race for Mobile is RealUncover NEW IdeasEliminate BAD IdeasPrioritize the RIGHT Ideas

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Thank you!

Principal, ITX Digital. Jose helps organizations maximize the value of their investment in design by developing UX Strategy programs.

JOSE CORONADO

http://www.itxdigital.com/