Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Enterprises are focusing their mobile initiatives into four areas

Lindsay Wershaw: Analyst, Mobile - Cloud Platforms & Infrastructure, MD&I Megan McNamee: Principal Advisor, Market Development - Mobile Computing, MD&IBill Chamberlin, Product Manager, bluemine – HorizonWatchFebruary 15, 2017

Mobile Enterprise Trend Report, 2017

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

About This Trend Report

15Feb2017

Purpose: The slides provide an overview on the Mobile Enterprise trend

Content: Summary information about the Mobile Enterprise marketplace, including trends drivers, spending trends, industry business cases, and adoption challenges. Also included are links to additional resources.

How To Use This Report: This report is best read/studied and used as a learning document. You may want to view the slides in slideshow mode so you can easily follow the links

Available on Slideshare: This presentation (and other Trend Reports for 2017) will be available publically on Slideshare at http://www.slideshare.net/horizonwatching

Please Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

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Mobile Enterprise Trend Report, 2017 (External Version)

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Enterprises are focusing their mobile initiatives into four areas

Building the mobile infrastructure: Integrating mobility into existing infrastructures is a complex, necessary task for IT. Increased worker mobility and the increased capabilities of smartphones are shifting computing paradigms, especially as employees and their devices utilize apps that access the full range of an enterprise’s hardware and software infrastructures.

Securing the mobile infrastructure: Security needs go far beyond login credentials and encrypted connections. A larger number of endpoints, whether consumer-grade mobile devices, commercial IT infrastructure, or applications, provide multiple opportunities for security vulnerabilities to be exposed.

Transforming business processes: Mobile can have a significant impact on business processes, promoting mobile applications and data to leading roles in enterprise infrastructures. Greater worker mobility has been shown to reduce operating expenses and increase employee productivity.

Improving the customer experience: Enterprises are learning that improving client-facing mobile apps can lead to better customer experiences and perhaps lead to a competitive advantage. They are also learning to harness data from mobile apps for insights into customer behavior.

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Key Insights

“In 5 to 10 years the definition of the term “mobile” will change. Instead of devices, mobile will come to mean ubiquity of relevant services, delivered anywhere, by any person or thing, to any person or thing.” Gartner

IBM: Security

RT Insights: Four Trends Changing Enterprise Mobility in 2017

15Feb2017 Mobile Enterprise Trend Report, 2017 (External Version)

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Key trends in the mobile enterprise market

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• Buying is a team effort. IT is not the only group making the mobile purchasing decisions. Business leaders are getting more involved in technology decisions than ever before. As a result, there's a driving demand for business and IT executives, managers and staff to work as one team.

• In house skills become essential. The increasing demand for mobile apps has made it a challenge for companies to find and retain workers with mobile app development skills. Scarce talent will still require staff augmentation from service providers as firms wean themselves from full-project outsourcings.

• Developers look for improved platforms. Developers want an integrated platform, APIs to drive efficiencies, front end & drag and drop tools to help LOB + IT to launch apps. In addition, developers are looking to different programming languages to increase their productivity in application development. Finally, they want platforms that help them create an easy, intuitive mobile UX and related administrative experience for their users.

Key Trends Overview

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“Businesses are having difficulty finding developers with the right skill sets to transition to a mobile-first model and stay on top of rapidly changing technologies and user demands.” Mobile Business Insights

Forrester: The Forrester Wave™: Mobile Development Platforms, Q4 2016 (via IBM)

IBM: How a mobile development platform can help IT pros cut through clutter

15Feb2017 Mobile Enterprise Trend Report, 2017 (External Version)

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Key trends in the mobile enterprise market

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• Mobility inspired digital transformation and is driving significant change. Mobility provides the framework and foundation for new digital solutions that transform business processes and in some cases whole industries. Mobile will be the hub of new IoT-related consumer behaviors and employee activities going forward. Additional new industry opportunities will present themselves as the network speed increases.

• Mobile Marketing. Mobility has changed the way industries provide services to their customers….and customers are demanding the change. Marketers have realized the lucrative opportunity that mobile platforms can offer them to differentiate their brands in the competitive market. Creating a unique customer experience via mobile platforms is critical for enterprises. Effectiveness, ease and emotion will drive a positive customer experience.

• Incorporating new technologies. In 2017, look for businesses to accelerate their experimentation with piloting AR applications to improve worker productivity. Going forward, mobile and cloud will be the platform of choice to leverage all sorts of new technologies such as IoT, conversational services/chatbots, AI, AR/VR and wearables. EMM architectures will expand to IoT and unified endpoint management, while also helping to secure devices (mobile and traditional).

Key Trends Overview

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“Reports of the IoT killing mobile are greatly exaggerated, if not completely inaccurate. Instead, brands need to define engagement scenarios where smartphones are the primary interface and remote control of connected experiences.” Forrester Research

“Wearables are being applied in interesting ways in business, for example, hand-free warehouse picking using smart glasses. Bots, chatbots and virtual personal assistants (VPAs) will provide new ways of performing business functions.” Gartner

Aberdeen: How Leading Business are embracing the evolution of mobile (via IBM)

15Feb2017 Mobile Enterprise Trend Report, 2017 (External Version)

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Securing mobile platforms, devices and endpoints remain a top concern

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• Security continues to be a focus area as many enterprises report stolen devices, unauthorized data access and regulatory issues.

• Mobile attacks and vulnerabilities are increasing and we can expect to see some major mobile-related breaches in 2017.

• Mobile BYOD policies and the added layer of IoT brings new challenges. Enterprises want to know:

• How location, access to sensitive data, and job function affect BYOD eligibility and policy

• The risk levels associated with employee segments and device posture

• How to support employee flexibility by decoupling security from the device

• Watch for security vendors to begin to offer mobile security solutions that integrate artificial intelligence tools to help detect and resolve attacks before they become major problems.

Key Trends Overview

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IBM & SMG: 2016 Mobile Security & Business Transformation Study

Forrester: Best Practices for Securing and Empowering a Mobile Workforce (webinar)

IBM: Facing up to Mobile Security Challenges (webinar)

“Today's workforce overwhelmingly uses mobile devices on the job. But 63 percent of global security leaders believe mobility carries a greater risk than expected.” IBM

15Feb2017 Mobile Enterprise Trend Report, 2017 (External Version)

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

IBM’s Mobile website provides information on the mobile market and IBM offerings

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IBM Portal: Mobile • Transform• Enable• Develop• MobileFirst for iOS• Case studies• News and Events

IBM Institute for Business Value: Return on mobile – Capturing the value beneath the surface

DeveloperWorks:  Mobile Development  IBM Research:  Mobile Computing  IBM Press Kit:  MobileFirst

Website: IBM Mobile

IBM Press Kit:  MobileFirst

Important Links

“IBM has been named a leader in the June 2016 Gartner Magic Quadrant for Mobile App Development Platforms for its MobileFirst solution four years in a row and is positioned highest in execution within the Leaders Quadrant.“ IBM Press Release

15Feb2017 Mobile Enterprise Trend Report, 2017 (External Version)

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Follow these IBM social media accounts to get the latest news from IBM about the mobile market

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IBM: Social aggregator for Mobile IBM Blog: Mobile Business Insights   Twitter:  IBMMobile (Hashtags: #IBMMobile,

#mobile) Facebook Page: IBM MobileFirst YouTube: IBM Mobile First  LinkedIn Group:  IBM Mobile DeveloperWorks: Mobile

IBM Blog: Mobile Business Insights  

Twitter  IBMMobile

Important Links

15Feb2017 Mobile Enterprise Trend Report, 2017 (External Version)

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Media & association websites also offer news and resources to help you understand trends in mobile

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Bloomberg Business: Mobile CompTIA: Mobility CIO.com:  Mobile News CMSWire:

Mobile Enterprise News & Analysis ComputerWorld:  Mobile / Wireless  eWeek: Mobile  Forbes:  Mobile  MMA: Mobile Marketing Association InformationWeek: Mobility  InfoWorld: Mobile

Mobile Marketing Association

Important Links

CIO.com:  6 EMM predictions for 2017

15Feb2017 Mobile Enterprise Trend Report, 2017 (External Version)

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Analyst public websites offer links to reports, studies, events and blogs with more insights into mobile trends

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Altimeter:  Mobile Forrester:  Mobile Research Frost & Sullivan:  Search for Mobile, 

Mobile & Wireless Communications  Gartner:   Mobile Apps & Enterprise Mobility GigaOM: Mobile IDC:  Search for Mobile 451 Research: Search on mobile

Important Links

451 Research: 2017 Trends in Enterprise Mobility

“Despite the belief that the mobility market is maturing, there is still plenty of opportunity to drive enterprise spend especially at the software layer. By 2020, the software market will increase spend by 15%, driven by mobile application development and mobile security capabilities.“ Carrie MacGillivray, vice president, Mobility & Internet of Things, IDC

15Feb2017 Mobile Enterprise Trend Report, 2017 (External Version)

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

Social media communities and platforms offer opportunities to collaborate on mobile topics

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Google Blog Search:  Enterprise Mobility

LinkedIn Group Search:  Mobile / Enterprise Mobility 

Pinterest Search:  Enterprise Mobility and Mobile Enterprise

Slideshare:  Mobility and Mobile Enterprise

YouTube:  Enterprise Mobility Playlists / Mobile Enterprise Playlists / Mobile Enterprise Channels

Wikipedia: Mobile Enterprise,  Mobile Computing, Smartphone, Mobile Software Platforms, Mobile Marketing, Mobile Local Search, BYOD

Twitter: Tweets using #mobileenterprise

Important Links

15Feb2017 Mobile Enterprise Trend Report, 2017 (External Version)

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.12

Additional articles can help you understand what others are saying about mobile trends in 2017 Business Insider:  

Top 6 trends to watch out in mobile app development for 2017

CIO:  6 EMM predictions for 2017 CMS Report:  

5 Top Mobile Marketing Trends for 2017  Code Brew Labs:  

6 Mobile App Development Trends To Keep Your Eye On In 2017

DZone:  11 Mobile App Development Trends for 2017 

Entrepreneur:   Top 6 Trends to Watch in Mobile App Development for 2017

Forrester:  The Future Of B2B Mobile Enterprise Services

InformationWeek:  Gartner: Enterprise Mobile Devices Yet To Show Their Strength

RCR Wireless:  2017 Predictions: 3 mobile enterprise predictions for 2017

Solutions Review:  2017 Predictions: Mobile App Development

Important Links

PC Mag:  12 Enterprise and Mobile IT Predictions for 2017

Venture Beat:  4 mobile app predictions for 2017 — the year of the publisher

15Feb2017 Mobile Enterprise Trend Report, 2017 (External Version)

Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.

More Insights on Technology Trends are Available

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Other slide decks in this 2017 Trend Report series have been posted to Slideshare

You are also invited to check out the following IBM websites and resources– IBM Academy of Technology– IBM Institute for Business Value– IBM Research and Research News and 5 in 5– IBM’s THINK blog– IBM Think Academy on YouTube

15Feb2017 Mobile Enterprise Trend Report, 2017 (External Version)