mobile development: social media experience
DESCRIPTION
Thomas Coleman from Parsons Brinkckerhoff shares statistics on the mobile market and using the device as an interactive communication tool in transportation and development projects.TRANSCRIPT
Mobile Market Why we are here
•90% earning $30,000-$50,000 own cell phones
•91% of Americans have their mobile device with them 24/7 (in 1998 it was 36%)
•75% of people earning $30,000 or less own cell phones
•Mobile advertising budgets forecasted to increase from 0.5% in 2010 to over 4% in 2015
The rise of the mobile worker
Mobile Market Why our projects need to be here
• Mobile phone users who accessed social media or apps:
–In 1983, 0%–In 2009, 24% –In 2012, 56%–By 2015, 79%
Social and mobile is not a fad. It is now. It will only grow. Projects can tap into this source, but must be strategic, purposeful and willing to engage.
Apple 1983 iPhone prototype
•Apple shipped 46.9 million iPhones and iPads, versus 4 million Macs.
•Apple has sold 67 million iPads in the last 2 years.
•That’s nearly 12x more mobile devices than PCs.
• It took Apple 24 years to sell that many Macs.
Mobile Market Amazing Growth
Mobile Market Why should we adapt?
Transit Agency Systems› Of 276, 45 provide some information on mobile devices. › 15 offered their riders the real-time information› Trend is not status quo
State DOTS› 85+% on Twitter› 65+% of State DOTs are on YouTube› 75+% on Facebook› 50+% participated on LinkedIn
All major federal agencies on Twitter and YouTube“majority use the site to broadcast rather than to engage audiences in conversation,
except NASA and military branches.”
AMTRAK paid to get followers on Twitter, going from 8,000 to 22,000 in 2 months.
“We wanted to get the word out there to our customers and potential customers about how they could get the latest rail news and other company information.”
Mobile Market Why should we adapt?
Current Social Media Sites Developed by Parsons Brinckerhoff
Mobile Market Be your own project newsroom
Use the tools available
•GeneXus software allows PB to create a single software program that generates the mobile application, website, and backend applications
•Developing the project using GeneXus is much faster than individual coding for iPhone, Android, BB and Web separately
•Parsons Brinckerhoff staff trained and supported by GeneXus
FASTER DEVELOPMENTCOST EFFECTIVE
WRITE ONCE, DEPLOY ANYWHERECUTTING-EDGE
Parsons Brinckerhoff & GeneXus Collaboration
The H+T® Index, produces the following metrics
• Housing and Transportation Affordability
• Transportation Affordability
• Avg. HH VMT
• Ave. HH Greenhouse Gas Emissions
• Transit Connectivity Index
• Transit Access Index
• Employment Access Index
Parsons Brinckerhoff & Center for Neighborhood Technology Collaboration
Available for use on PB Smartphone Mobile App projects
Parsons Brinckerhoff Project “OurSpace”
• Interactive communication capability to enhance public Involvement
• Conceived by Tom Coleman with Illinois Institute of Technology/GeneXus
• Innovative application to Georgia Transportation Investment Act
Concept to prototype in one Year
4PLATFORMS
2MONTHS
1DEVELOPER
