mobile creatives - 'the ibeacon special' deck
TRANSCRIPT
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TONIGHT’S LINE UP
19:00 - 19:10 Hello Mobile Creatives!
19:10 - 19:25 Jon Little & Edmond O’Driscoll - ‘Dot.3 & Kew’
19:25 - 19:40 Martijn Verbree – ‘Localz & John Lewis’
19:45 - 20:00 Nigel Flack – ‘Smile Machine & Rolls-Royce’
20:00 - 20:10 Break & Rolls-Royce iBeacon Demo
20:15 - 20:45 Panel Discussion – Jon & Ed, Martijn & Nigel
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Discover Kew
A dot3 and Kew Gardens
Beacon Experience
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iBeacon The project for Kew and Wakehurst
The beacon journey over the last twelve months – idea to live App
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iBeacon We can now deliver content and experiences at Kew and Wakehurst based on people’s precise proximity to things in the physical world
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iBeacon We can now deliver content and experiences at Kew and Wakehurst based on people’s precise proximity to things in the physical world
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SMILEMACHINE.COM
INSIDE ROLLS-ROYCEAT THE SAATCHI GALLERY
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SMILEMACHINE.COM
WHAT DOES IT TAKE TO MAKE THE BEST CAR IN THE WORLD?
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SMILEMACHINE.COM 18
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SMILEMACHINE.COM
PRE EVENTVistors could download
the app and add the event
to their calendar
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SMILEMACHINE.COM
BEACONS WERE LOCATED THROUGHOUT THE EVENT
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SMILEMACHINE.COM 22
AT THE SAATCHI GALLERYibeacons at the venue
activated content
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SMILEMACHINE.COM
V
• Bullet point one
• Bullet point two
• Bullet point three
23
• 10,000+ people visited the
Inside Rolls Royce Exhibition
over 4 days.
• 68% made use of the Inside
Rolls Royce app during their
visit.
• Over 1,300 Instagram posts
used the #InsideRollsRoyce
hashtag
A FEW STATS
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SMILEMACHINE.COM
CHALLENGES
BATTERIES
TUNING FOR LOCATION ACCURACY (STAIRS)
PHYSICAL ENVIRONMENT
(BUT FORTUNATELY - NO SQUIRRELS OR GARDENERS)