ibeacon technology use cases
DESCRIPTION
This is a slide deck we put together for an Apple sponsored event around the opportunities for iBeacon in consumer facing and enterprise apps. iBeacon is changing the way push notifications and digital marketing is executed. Opportunities for mobile engagement, customer service, fan experiences and mobile payment is just the start.TRANSCRIPT
So what is iBeacon? • Indoors GPS breaks down
• Apple trademark for indoor proximity system
• iBeacon uses Bluetooth Low Energy (BLE)
• Radius of .5 meters to 70 meters
• Cost €10-€50 and dropping
• Hardware is a commodity, software is the intelligence
BLE chip
The Hardware How does it work?
These are all beacons
• Broadcasts a Unique Identifier
• The App knows it’s near an iBeacon
• Up to 2 year battery life – what effects the battery life?
iPhone is a beacon
Basic Requirements • An app
• Device must be BLE compatible
• BLE must be switched on
• Users must accept notifications and location services
• Hailo Payment • Patient Information
• Event Networking • Check-In • Product Reviews • Customer Service
• P r o m o t e d O f f e r s • Employee Work Notice
• Wait 3 minutes Dwell Time
0-2 meters
2 -10 meters
10+ meters
iBeacon in Retail
So Who’s Using iBeacon Tech?
This is just the beginning!
Future Uses • Healthcare
• Pharma
• Airports
• Home
• Logistics
• A Mobile Relationship Management SAAS Platform
• Working with over 300 brands internationally • We help companies create strategies around iBeacon
engagement and deployment opportunities
XtremePush