mobile commerce - mcommerce
TRANSCRIPT
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Independent Technology Consultants
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Mobile CommerceNow & next....
Paul McCormackSenior Consultant
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Agenda
• About DrPete inc
• About My role
• Mobile
– What’s happening now?
– What’s coming: next?
– How to develop your
mobile strategy
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Independent Technology Consultants
“We are passionate about finding
technological solutions that make commercial
sense for our clients – helping them to
maximise profit, reduce risks and leapfrog
competition.”
Peter Chadha PhD
About Us - DrPete Inc
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Paul McCormack• IT Pro 20 years - inc EY, Morse & Google
My current assignments:• Global FMCG – Cloud readiness assessment
across 30 countries• Michelin Restaurant chain – infrastructure
improvements• Property management company – infrastructure
refresh and service managementAll three are moving to the cloud
About me
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What’s happening?Online E-commerce growth
continues
• Improved devices – more choice,
falling prices – Mobile is now THE
major way of connecting
• Connectivity is rapidly improving
• Social & location services,
augmented reality, flexible
cameras
Mobile is different, intimate &
always on
We are now in the "post PC" era - for
the consumer, the desktop is the
secondary device
Devices Connectivity
Content
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What’s happening - Devices• Improved devices – more choice,
falling prices – Mobile is now THE
major way of connecting
• Incumbents have struggled: Sony
Ericsson, Motorola, BB, Nokia
• New entrants: Apple, Samsung, HTC,
Acer, Kindle
• New form factors: Google
Glass/Wearables
• Costs are falling: Android One in India
- c. $100
• More capabilities & support: Versions of MS Office now free across
several mobile platforms
• Tablet sales overtaking PC sales
in 2015 (Gartner)
Devices
Content
Connectivity
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What’s happening - Connectivity• Wifi is now ubiquitous in shops,
cafes, and public spaces such as
public transport hubs
• 4G rollout continues, and 5G is
coming
• International mobile roaming is
becoming cheaper
• Home broadband speeds are
increasing
Devices Connectivity
Content
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What’s happening - Content• New content providers such as
Netflix, Amazon
• New channels to location
services such as Google Now and
Siri provide opportunities for
mobile commerceDevices Connectivity
Content
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This is what’s happening• Improvements in devices,
connectivity and content are self
reinforcing
• New devices offer new ways of
connecting and opportunities for
compelling content
• This increases demand,
expectation & potential
monetisation opportunities for
providers of connectivity
• New, compelling content entices
individuals and organisations to
invest in premium devices,
connectivity and content
Devices Connectivity
Content
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What’s coming?
4G deployment continues
Augmented reality
In app purchases
NFC – Contactless payments
Phone becomes a “remote” for interactive kiosks
Real time Biometrics
Proximity sensors
Predicting behaviour
Projectors
3D displays
Your phone is no longer a standalone, discrete deviceIt is now a portal to the cloud, AI and Big Data – always on
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Mobile Strategy - Top Tips
Define objectivesKISS. Learn
from B2CFind the
right partners
In tune. Reporting &
analytics
Implement
Measure success
WWW, CDBNT
Brainstorm& IterateNext steps
• Don’t get carried away
• Be clear what you are
trying to achieve
• Don’t try to do
everything at once –
Keep it simple
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Takeaway – Optimise for mobile
• Do the very basics – check your web presence for mobile visibility
• Optimise your site/offering for mobile - app and website
That’s where your next customer
is coming from
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Can we help?
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