The material contained in this document is proprietary and confidential to Molecular. Copies are made available on the basis that use is limited to the sole purpose of evaluating the Molecular services. It is not permissible to use, modify, copy or disclose any information contained herein for any other purpose without the express written permission of Molecular. If you are not the intended recipient of this material you are requested to take immediate steps to destroy it.

Michael ShpigelSenior Technical ConsultantMolecularJanuary 2009

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What is Mobile Commerce?

"Mobile Commerce is any

transaction, involving the

transfer of ownership or rights

to use goods and services,

which is initiated and/or

completed by using mobile

access to computer-mediated

networks with the help of an

electronic device."

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Rise of m-Commerce

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M-Commerce in Action

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Growth of Mobile Banking

Mobile Banking Today

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Banks adding mobile services

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Mobile Banking Approach

Past Present Future

Bank A

Bank B

• SMS Alerts

• SMS Alerts

• WAP

• SMS Alerts

• SMS Alerts

• WAP• Rich client

• SMS Alerts• WAP and rich client

• SMS Alerts• WAP and rich client• Mobile payments,

mobile wallet, P2P

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Successful mobile banking implementation

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Phase 1 – Addressing the Mobile Channel

Strategy: Create consumer awareness

Implementation: Simple alert/notification SMS push

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Phase 2 – Cost savings from the Mobile Channel

Strategy: Create consumer interaction

Implementation: Simple interactive services

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Phase 3 – Innovative fee based services

Strategy: Create interactive services with value

Implementation: Complex services

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Phase 4 – Mobile Financial Services

Strategy: Create broader mobile commerce application

Implementation: Advanced services

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Four Phases of Mobile Banking

Future

Alerts and Notifications, push SMS

Simple Interactive Banking• Balance• Statements

Messaging Services

Alerts Engine

Silo platforms for SMS, WAP and Rich Client

Unified mBanking Platform

Value added interactive mBanking• Funds Transfer• Bill Pay• 2FA

mBanking platform for quickly launching innovative services

mPayments• MicroPayments• P2P• Remmitance• NFC

mCommerce platform with Mobile Wallet

Addressing Mobile Channel Cost savings from Mobile Innovative fee-based services

Mobile financial services

Fu

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al

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bili

ties

Tech

no

log

y C

ho

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s

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Time with CustomersReach your customers 99% of the time they are not in your branch or in front of their computer.

Mobile Devices are where the physical world and online world converge.