Mobile Commerce Is Here!

Learn How mShopper Makes It

Quick, Easy, and Affordable

to Create a Profitable Mobile Store

Let’s Go Mobile!

Learning More About mShopper

1. The Mobile Opportunity (Problem?)

2. The mShopper Solution

3. mShopper’s Mobile Commerce Made Easy™ Platform― Merchant Website― Shopper mStores― GetFirstDibs™― Pricing Made Easy― Order Processing Made Easy

4. Contact Information

5. Sneak Peek at 4 New Features

82% of U.S. adults have cell phones1

59% of U.S. adults are mobile internet users (access Internet wirelessly via a laptop or cell phone) 1

48% of mobile phone owners have made a purchase via the mobile web or a mobile app2

1. Source: ABI Research, “Shopping by Mobile Will Grow to $119 Billion in 2015”

2. Source: Internet Retailer, “Nearly half of mobile owners have made a purchase via phone”

Consumers Are Mobile NOW

Mobile is Everywhere, For Everyone, and For Everything

0.4 1.2 2.23.8

6.0

9.4

14.8

23.4

0.0

5.0

10.0

15.0

20.0

25.0

2008 2009 2010 Est 2011 2012 2013 20140 2015

Bill

ion

s $

Mobile Shopping projected growth over $23B by 2015 is now low! 1000% growth over five years

Note: As of Dec, 2010, ABI Research upped their estimate of 2010 mCommerce revenues to $4.9 billion

“If online retailers haven’t developed a sense of urgency about mobile commerce yet, they need to because this channel is ramping up fast. For the smart merchants, their future in mobile commerce begins now,”

Mark Beccue, Senior analyst, Allied Business Intelligence Inc.

Sources: Coda Research, “US mobile advertising and mobile commerce revenues, with forecasts to 2015”

Mobile Commerce is Here, NOW!

ECommerce ≠ MCommerce

Hot Topics (web) Hot Topics (IPhone)

Not Mobilized

Will Hot Topics succeed in mobile?

Could Hot Topic’s current mobile experience hurt

their brand?

Our normal conversion rates are 2.3%. Our mobile conversion rates, excluding the Ipad, are under 0.40%. Houston, we have a problem…

…Anonymous mShopper client on why they decided to go mobile, Q4, 2010

“Mobile Internet Will Soon Overtake Fixed Internet”Mary Meeker, former Managing Director and Lead Tech Analyst

for Morgan Stanley, now with Kleiner Perkins, Q2, 2010.

WHAT HAPPENS TO ADVERTISER AND PUBLISHER REVENUES AS THE WORLD GOES MOBILE?

WHAT HAPPENS TO ADVERTISER AND PUBLISHER REVENUES AS THE WORLD GOES MOBILE?

Existing Websites Do Not Convert on Mobile Devices

VariableYour Website TrafficAvg % of Traffic that is Mobile NOWYour Site's Conversion RateAvg. Web Order Size

Worksheet: What Is The Opportunity Cost of Not Launching an mStore?

How much money am I losing every month?

Assumed Value200,000

10.00% Global average is 11%. This grew by 32% in last 6 months (Use your site analytics to input your site's data

40,000$

CommentsUse drop down to select your site's approximate monthly traffic

480,000$

Use drop down to select your site's average order size

2.00%100.00$

Use drop down to select your site's approximate conversion rate

How much money am I losing every YEAR?

… What Happens to CPCs in a Mobile World?

Find out how much revenue your company is missing using our mCalculator

But going mobile is hard to do for most retailers

Retailers are scrambling to go mobile…….

mShopper : The Complete Mobile Solution

Mobile Technology Enablement + Mobile Marketing Toolset SaaS, web hosted application

Go live in minutes and start converting mobile sales right away

No IT or budget needed

Works on all major smart phones

Powered by Merchant’s Datafeed

Complete mobile marketing toolset on platform

mShopper’s Mobile Commerce Platform Makes It Easy!

Here’s what’s included:

mStore™: Design and launch a customized mobile store with instant shopping functionalityin as little as two hours. You’re in the driver’s seat

Built-In Merchandising: Self-service content management tools let you promote featured products and special offers

Custom Configurable SOLR Search: The finest open-sourced search engine technology customized for each advertiser’s unique audience

GetFirstDibs™: An mShopper exclusive, a self-service SMS marketing program that drives traffic to your mStore and communicates to your on-the-go buyers

Marketing Support: Create your own apps for iPhone/Blackberry/Droid which link directly to your store. Add your mStore to mShopper’s mobile mall of 100+ retailers

Built-In Analytics: Use our integrated analytic tool to measure the performance of your mStore merchandising and marketing. We are committed to maximizing your ROI

2. Create Account

Begin the process by creating an

account.

Begin the process by creating an

account.

3. Data Feed

Your data feed is the engine of your

mStore. Upload through a partner,

FTP or HTTP.

Your data feed is the engine of your

mStore. Upload through a partner,

FTP or HTTP.

Customize your mStore with

logos or use the editing bar.

Customize your mStore with

logos or use the editing bar.

Feature new products on your

mStore homepage for all to see. It’s easy to change

frequently.

Feature new products on your

mStore homepage for all to see. It’s easy to change

frequently.

6. All Hot Deals

Your mStore also features a button for

All Hot Deals. You can add an unlimited number of products.

Your mStore also features a button for

All Hot Deals. You can add an unlimited number of products.

Sales

Loyalty(repeat vs. new)

mStore Traffic

Our mStore analytics convert data into helpful charts and graphs

to review over any time frame.

Our mStore analytics convert data into helpful charts and graphs

to review over any time frame.

Manage your entire mobile commerce effort

from one page!

Manage your entire mobile commerce effort

from one page!

Your new

mStore

Select Client mStores

Select Client mStores

New Home Page Search Results Product Detail

Shopping Cart GetFirstDibsTM Sign-Up

GetFirstDibs™Driving Traffic, Sales and ROI

7. GetFirstDibs Sign-Up Form

It’s time to collect mobile numbers of shoppers who

want deals. Our custom tool makes it easy to build your

mobile subscriber database.

It’s time to collect mobile numbers of shoppers who

want deals. Our custom tool makes it easy to build your

mobile subscriber database.

Now it’s time to send our your alerts. Write

your own message and schedule when it’s sent!

Now it’s time to send our your alerts. Write

your own message and schedule when it’s sent!

Review all of your GFD analytics by opt-ins, alerts

sent, transactions, sales amounts, time frame and most importantly we even

calculate your ROI.

Review all of your GFD analytics by opt-ins, alerts

sent, transactions, sales amounts, time frame and most importantly we even

calculate your ROI.

GetFirstDibs™ Driving Traffic to Merchant’s mStores

Mobile Sign-Ups

Text alerts to product pages

Email to Database

Links to web sign-up form

Social / Viral Media

Links to web

sign-up form

Auto-redirect for mobile viewers

Form embedded on site

YourStore.com

3 Branded Mobile Apps in App Stores

(iPhone, BB, Droid)

Keyword Drivers in

Print/ RadioText XYZ to 1234

Bounce-back text

linkPaid Search

Links to web sign-up

form

Mobile Search (Paid)

Mobile Search(Organic)

Mobile Banner Ads

mShopper provides tools in red boxes

We provide tools to integrate your sign-up form into existing marketing efforts and quickly build your mobile database.

We provide tools to integrate your sign-up form into existing marketing efforts and quickly build your mobile database.

Pricing & Next Steps

Pricing Made Easy

Monthly Licensing $99-$499-$999

Performance BasedPer-Transaction Fee>5% or published affiliate

rate

Text Messaging

1 or 1.5 cents per message

We are your mobile business partnernot just a technology partner

Order Processing Made Easy

Option 1: BPC

(Recommend while sales volume is

low)

Option 2: API

(Necessary once

substantial sales volume

reached)

A. User logs in to account & purchases item from phone

A

Merchant

C

C. Order arrives at merchant . Merchant handles TX, refunds, shipping, order tracking, etc.

Benefits

• No tech investment required

• Happens w/in minutes

• Still tied in to your database for CRM and analytics

A. User logs in to account & purchases item from phone

A

Order Info

Your Product Buy URL

B

B. mShopper PCI compliant Business Process Center inputs order info into your ecommerce shopping cart,

* If product is out of stock or Product Buy URL is incorrect in data field, call-center rep calls user’s cell phone and tells them item is out of stock

Merchant

B

B. mShopper sends order info directly to your e-commerce system via API

API

Option 3:Live

Order Queue

A. User logs in to account & purchases item from phone

A

Merchant

B

B. mShopper sends order info directly to merchant to enter into your e-commerce system

API

Select Client Logos

Next Steps

We’re happy to tell you more!

– Kathryn Wardell (VP Merchant Sales & Services - kathryn@mshopper.com)– David Gould (CEO/Founder - david@mshopper.com)

www.MobileCommerceMadeEasy.com

Contact us to get your first month free!

Follow us on Twitter at: mCommerceMadeEZ

Thanks!