mobile commerce - gs1 · 2 ©2007 gs1 what’s happening today? barcodes and rfid tags can « speak...

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Mobile Commerce Diane Taillard, June 5th 2007 [email protected]

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Page 1: Mobile Commerce - GS1 · 2 ©2007 GS1 What’s happening today? Barcodes and RFID tags can « speak » with cell phones. “In Japan, McDonald’s customers can already point their

Mobile Commerce

Diane Taillard, June 5th 2007

[email protected]

Page 2: Mobile Commerce - GS1 · 2 ©2007 GS1 What’s happening today? Barcodes and RFID tags can « speak » with cell phones. “In Japan, McDonald’s customers can already point their

©2007 GS12

What’s happening today?

Barcodes and RFID tags can « speak » with

cell phones.

“In Japan, McDonald’s customers can already

point their cell phones at the wrapping on

their hamburgers and get nutrition

information on their screens.

New York Times, April 2 2007

Page 3: Mobile Commerce - GS1 · 2 ©2007 GS1 What’s happening today? Barcodes and RFID tags can « speak » with cell phones. “In Japan, McDonald’s customers can already point their

©2007 GS13

Magazines

Page 4: Mobile Commerce - GS1 · 2 ©2007 GS1 What’s happening today? Barcodes and RFID tags can « speak » with cell phones. “In Japan, McDonald’s customers can already point their

©2007 GS14

Products

Page 5: Mobile Commerce - GS1 · 2 ©2007 GS1 What’s happening today? Barcodes and RFID tags can « speak » with cell phones. “In Japan, McDonald’s customers can already point their

©2007 GS15

Applications in Healthcare ?

• Information & instructions

• How to use the product

• Healthcare risks

• Other languages

• …

• Authentication

• Traceability at home

• Blind & elderly people

• Recall

• Medication : daily reminder & alert

Page 6: Mobile Commerce - GS1 · 2 ©2007 GS1 What’s happening today? Barcodes and RFID tags can « speak » with cell phones. “In Japan, McDonald’s customers can already point their

©2007 GS16

The lack of standard : a barrier to the market development

Market opportunities :

• for end users

• for business partners

• for providers

Lack of interoperability :

• No global barcode standard for mobile phones

• Two parallel standards for RFID (EPC, NFC)

Page 7: Mobile Commerce - GS1 · 2 ©2007 GS1 What’s happening today? Barcodes and RFID tags can « speak » with cell phones. “In Japan, McDonald’s customers can already point their

©2007 GS17

Which future ?

4 5 1 2 3 4 5 6 7 8 9 0 6 >

(01)00012345678905

???

Page 8: Mobile Commerce - GS1 · 2 ©2007 GS1 What’s happening today? Barcodes and RFID tags can « speak » with cell phones. “In Japan, McDonald’s customers can already point their

©2007 GS18

GS1 Role

Proactively manage the Mobile Commerce community to facilitate the market development :

• provide standards

• create the appropriate infrastructure to meet business needs

• support innovations

Transforming hope …into implementation !

Financial Times

March 2007

Page 9: Mobile Commerce - GS1 · 2 ©2007 GS1 What’s happening today? Barcodes and RFID tags can « speak » with cell phones. “In Japan, McDonald’s customers can already point their

©2007 GS19

Objectives 2007-08

1. Build Mobile Commerce CommunityAhold, Ajinomoto, Carrefour, Ericsson, Kao, L’Oréal, Motorola, Nestlé, Nokia, NTT, Orange,Pfizer, Wal Mart, …MIT, ETH, RFID Center…GS1 Austria, Brazil, China, Columbia, Croatia, Finland, France, Germany, Ireland, Italy, Japan,

Spain, Tunisia, Netherlands, Sweden, UK, US…

2. Develop Mobile Solutions

3. Clarify GS1 Standards for Mobile Commerce

Page 10: Mobile Commerce - GS1 · 2 ©2007 GS1 What’s happening today? Barcodes and RFID tags can « speak » with cell phones. “In Japan, McDonald’s customers can already point their

©2007 GS110

Kick off meeting : June 19th in Paris

Join GS1 Mobile Commerce Group :

• Define and priorise industry business requirements

• Build global standards for bar codes, RFID, data access

• Ensure compatibility with all mobile devices and operators

www.gs1.org/mobile/

Page 11: Mobile Commerce - GS1 · 2 ©2007 GS1 What’s happening today? Barcodes and RFID tags can « speak » with cell phones. “In Japan, McDonald’s customers can already point their

©2007 GS111

Objectives

• Simple and easy for the consumer « one button solution »

• Broader and faster adoption

• User-driven

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