3-the benefits using gs1 barcodes on otc … malaysia/healthcare...regulatory body for otc • in...
TRANSCRIPT
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CCM Pharmaceuticals (Rep
Office)
established 2010
CCM Pharmaceuticals (S)
Pte. Ltd. established 2006
CCM Pharmaceuticals
(Rep Office)
established 2007
CCM International
(Philippines) Inc.
established 2009
ASEAN OPERATIONS
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Other Asean
• Cambodia
• Myanmar
• Thailand
• Brunei
Asia Pacific
• Hong Kong
• Macau
• Taiwan
• New Zealand
• Fiji
• Papua New
Guinea
• Sri Lanka
Rest of the World
• Nigeria
• Uganda
• Ghana
• Africa
• Pakistan
• Sri Lanka
• Iraq
• Yemen
• Kazakhstan
INTERNATIONAL BUSINESS
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What is OTC?
“Pharmaceuticals Products which do not
require Doctors’ Prescription for Consumers
to purchase. Consumers can purchase the
items “off the shelves”. E.g. Health
Supplements, common analgesics such as
Paracetamol & Topical items”
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Regulatory Body for OTC
• In Malaysia, OTC items are controlled by NPCB.
• Must be registered by NPCB before items are allowed to be sold.
• Lead time around 6-12 months, depending on category.
• Can advertise but must seek Medical Advertising Board (MAB) approval.
• Promotion to induce purchase by consumers are not allowed; only trade promotion.
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Bar Codes for OTC Items
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CCM AHS Range
• New Packs launched in Malaysia in Dec 2013
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MARKETING COMMUNICATIONS
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Bar Codes for Promotion
• Retailers promotion to
encourage recommendation
to consumers.
• To cut bar code from
consumers’ purchase items.
• Upon completion of promo
period, retailers to claim
incentive from company.
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Marketing Communications
• QR code will be included in marketing collaterals.
• Will be easier for consumers to find information on Naturalle brand.
Naturalle Print Ad – The Star Fit for Life
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• Naturalle Billboards
Marketing Communications