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Name
Date
Version
Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 1
Mobile Cloud coming to the EnterpriseExamples and Foresight
Dr. Peter Decker
Symphony Teleca Corporation
Düsseldorf – „Mobile‘s Coming to the cloud“
Symphony Teleca in 60 Seconds
Our Markets and Customers
Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 3
Telecom, Internet &
Media
EnterprisesMobile and Connect
Device Makers
Independent Software
Vendors
• Microsoft
• SAP
• Oracle
• BMC
• Vmware
• Lawson
• Misys
• Redhat
• Torex Retail
• Escalate
• Concur
• Intel
• Ericsson
• Nokia
• Samsung
• HTC
• TIVO
• Qualcomm
• Marvel
• Motorola
• Broadcom
• Freescale
• Texas Instruments
• LG
• Sony Ericsson
• GE
• Chevron
• Morgan Stanley
• Bank of America
• Bloomberg
• Subway
• Pfizer
• Xerox
• BMW
• Caterpillar
• AT&T
• BT
• Verizon
• The Wall Street Journal
• MSNBC
• Barrons
• AOL
• ABC
• Sports Illustrated
• MTV
• Orange
• CSC
• Yahoo
• Virgin Media
Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 4
Connected Device Solutions and Services
Consulting
Integration
Platform Extension
Optimization
App Development
& Porting
Verification
Maintenance
DeliveryCenters
Local Team
Scaleable Project Setup
Customer
Symphony Teleca
around the world
5Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY
• 6000+ employees
• Local engineering in Americas, Europe, Asia
• Off-shore Design Centers in Poland, Russia, India, China
• Head Office in Palo Alto
Bochum Nürnberg
Symphony Teleca
in Germany
What is a “Mobile Cloud” service?
6
Infrastructure(as a Service)
Platform(as a Service)
Software(as a Service)
Clo
ud
M
an
ag
ed
by
Ve
nd
or
En
terp
rise
Ma
na
ge
rsCloud Type
PortabilityMobile
Cloud ?
Networking NetworkingNetworking
Storage StorageStorage
Servers ServersServers
Virtualization VirtualizationVirtualization
O/S O/SO/S
Middleware MiddlewareMiddleware
Runtime RuntimeRuntime
Data DataData
Applications Applications Applications
Locked-in
some
full
Group: Mobile Cloud
Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY
7
Purpose: Exchange expertise, highlight innovations,
identify structures on Mobile Cloud
Forum:Mobile Cloud Definition
Mobile Phone OS Landscape
Mobile Cloud
Enterprise Mobility
M2M … Facebook of Things
Real Time Mobile Cloud
New Business Models
Mobile Cloud – Events
Group:Created in April 2011
Members: exponential growth
http://www.xing.com/net/mobilecloud
8
Computing
Internet
Mobility
2010 .. 20121994 / 19951980 / 1981
Mobility and Mobile Cloud:
The next innovation wave ahead
Cloud
Mobile
Cloud
Some CIOs see Mobility in Enterprise as
!!! “the next IT-Tsunami” !!!
Because:
• Still open items with the last waves
• Continuous change keeps IT busy
• Organisations change their business processes on regular basis
• High dynamics in security threats and cost components
• Cloud Services in general are seen as a threat
• Lack of own competence / Interworking not understood
• Lack of control
• Privacy concerns
• => 80% of the organizations DO NOT have
their business processes reflected in their IT-systems
Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 9
3 Steps to take the mobilility wave
10
No Mobile Support
3.) Business innovation
by mobile technology
1.) Protect your business
for the use of
mobile technology
2.) Integrate
mobile technology
to your business
Mobility
Ideal Setup
for Step 1
Protect your business
11
1.) Protect your business
for the use of
mobile technology
Ideal Setup
for Step 2
Integrate Mobility
12
2.) Integrate
mobile technology
to your business
13
AP
I
Mobile Application
Platform
Developer IDE
Device Framework
Enterprise Integration Framework
(Oracle /SAP / SalesForce)
Mobile Development
Services
Mobile Application Development
Application Development
Management
Application
Testing
Mobile App
Certification
Enterprise
Enterprise Infrastructure
- Security, Authentication
Databases
Enterprise Applications
App Builder & Packager
Service API Layer
Example Step 2 Enabler: Symphony Teleca m-Suite
UI DesignDeep Device
Consultancy
Deploy to App Store
AP
I
Step 2 Examples: Corporate Apps and Services
corporate
applications
M2M Solutions
mobile analytics
Transport
& RetailIndustrial
Step 3: Embrace Mobility
15
No Mobile Support
3.) Business innovation
by mobile technology
1.) Protect your business
for the use of
mobile technology
2.) Integrate
mobile technology
to your business
Mobility
Step 3 Examples: Mobile cloud for customers
Automotive Home
Customized
Cloud
service
Platform
Extension
Step 3 Example: Business Innovation
• 2nd biggest Discount Store Retail Chain
in South Korea
• Jointly owned by Samsung and Tesco
• Less than half the number as stores as #1
• Target
• become #1
• without increasing number of stores
17
Mobile Business Innovation:
• Apps for all Smartphones
• QR Code to identify product
• Mobile e-commerce ordering
Value Proposition
• Purchase goods in subway stations
• Full shopping experience
• Home delivery
18Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY
Forecast
Workforce using
tablets (BYOD)
„80% enterprises workforce will use
tablets and smartphones by 2013“, Gartner
corporate
applications
„80% enterprises will use corporate apps
by 2014“, Gartner
„80% enterprises will use cloud based apps
by 2014“, Juniper
Marketing
Apps
corporate
mobile cloud
service
Are you prepared to ride the wave?
19
No Mobile
Support
3.) Business innovation
by mobile technology
1.) Protect your business
for the use of
mobile technology
2.) Integrate
mobile technology
to your business?
20
If you have questions or need further
information …
… visit our site at www.symphonyteleca.comDr. PETER DECKER
Senior Manager, Business Development
Teleca Germany GmbHMassenbergstrasse 9aDE-44787 BochumGermany