Mobile’s unique attributes make it the most powerful consumer touch-point. We must focus on what mobile can do that no other medium can. !

It’s about socialization, location, immediacy, and personalization.

51

4th LARGEST U.S. RETAILER

“WINNING IN INTERCONNECTED RETAIL”

20122011

OWNED MEDIAPAID MEDIA

2010

PATH TO #1

MOBILE-OPTIMIZED SITES TABLET/iPAD APP MORE IN STORE

SMARTPHONE APPS LOCAL MOBILE DISPLAY AUGMENTED REALITY

SMS COST-PER-INSTALL REWARD & GAME LAYERS

MOBILE DISPLAY MOBILE RICH MEDIA HYPERLOCAL MOBILE DISPLAY

QR CODES MOBILE VIDEO DEVICE BRIDGING

ZOOVE ** TABLET RICH MEDIA

SHAZAM

GEO-FENCING

NFC IN-STORE INTERACTIVE MOBILE SHOWROOMS

TABLET APP GAMING LAYERS

GEO-FENCING

SOCIAL TV