mobile branding
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Mobile BrandingWhy you should care, What it is, What you can do
Crystal Anderson
SEER Interactivewww.SEERInteractive.com
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30 Second Background:• Spearhead PPC Team at SEER Interactive– AdWords & adCenter Qualified Company– PPC, SEO, Analytics
• Began PPC career in 2006– SEO, Media, Analytics & Biz Dev Background
• International Experience in B2B, B2C, E-comm PPC Accounts & budgets from a few thousands to six figures
This is Hoagie. He’s made me miss a few recent #PPCchats
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Why Care About Mobile Branding?
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“Insight Express research shows that mobile campaigns offer an average 14% increase in brand favorability and 21% increase in purchase intent.” - Google
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What Is It?
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It’s Search
It’s Display
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It’s Tying Online & Offline Branding
Together
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Great, What Does That Mean?
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What You Should Think About:What messaging do you use offline & can you
use it (or variation of) for PPC efforts?What is the goal?Think outside the world of AdWords
Admob options
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What’s The Point of Mobile Branding?
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It’s About Creating AwarenessWho Is your audience?Where are they?How are they using their Mobile
devices?How can you reach them?
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Banner Ads
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It’s About EngagementHow do you engage prospective
customers with your Brand?Is it a video?Is it an expandable banner?Is it within a Mobile game?
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Click to Video
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Expandable Banners
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It’s About InteractionHow do you get prospective customers
to interact with your Brand?What is a meaningful interaction?
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Click to App
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Click to Landing Page & to Call
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It’s About Creating an Experience
What impression of your Brand do you want to leave?
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Video Interstitials