Branding Guidelines

Oct. 2016

Introduction

This style guide provides the tools to maintain the integrity of NetMotion Software’s

brand and identity. Since our identity is the visual and emotional means by which we

distinguish our products, services, and people, it is the essential link to our reputation

and it is imperative that it be executed correctly and consistently every time.

All marketing materials, external facing documents, and graphic elements should be

created by the Creative Team at NetMotion Software. This will help to maintain our

brand consistency. If you require external facing documents, presentations or materials,

or if you are involved in creating materials for outside use, then this guide serves as a

reference and should be strictly followed.

This style guide will be updated as needed.

Color Palette

The NetMotion Software color palette is most commonly used when producing

marketing materials and visual diagrams. Its uses include any collateral, documentation,

presentations, tables or diagrams that focus on NetMotion as a whole.

Color photography is also an acceptable accent. The corporate palette is most

commonly used when producing NetMotion materials. Its uses include any collateral,

web productions, branded giveaways, advertisements and internal documents. This

palette consists of complimentary colors designed to differentiate NetMotion Software

in the market.

No other colors are permitted for use. Please use all colors consistently. If you need

additional colors for any reason, please contact the Marketing Communications team.

Use the pantones and CMYK values for print materials, the Hex values for Web, and RGB

values for on-screen viewing and PowerPoint presentations only.

PMS: Cool Grey 11

CMYK: C: 62% M: 58%

Y: 52% K: 29%

RGB: (30, 85, 89)

HEX: #595559

PMS: 2757

CMYK: C: 100% M: 95%

Y: 31% K: 24%

RGB: (18, 36, 99)

HEX: #112363

PMS: 172

CMYK: C: 0% M: 84%

Y: 91%, K: 0%

RGB: (252, 77, 39)

HEX: #FB4D27

PMS: 660

CMYK: C: 83% M: 48%

Y: 0% K: 0%

RGB: (19, 121, 201)

HEX: #1379C9

Logo

The NetMotion Software corporate logo is the most immediate and recognizable

representation of our company, our people, and our brand. It is a valuable corporate

asset that must be used consistently in all marketing collateral.

Color

The primary use for the NetMotion logo is the 1-color version — Pantone 2757 (Blue).

When placing the logo on a colored background, use the white logo. When color or

printing prohibits this, it may be used in all black or Pantone Cool Grey 11. The

registration mark should match the color of the letters in “NetMotion”.

The logo can appear on color, illustration, or photographic backgrounds, as long as the

legibility and integrity of the logo are not diminished. Never change the color of the

logo.

Registration Mark

The NetMotion logo is a registered trademark. Always use a NetMotion Logo that

contains the registered trademark symbol (®) after the last ‘N’.

Clear Space & Minimum Size

A minimum clearance between the logo and other elements must be maintained.

The x-height of the small cap “n” in the logo indicates the measurement of minimum

clearance between the logo and other elements on all sides of the Logo. The logo

should never be smaller than 1.25” wide.

Incorrect Logo Usage

The logo must be used as provided by NetMotion with no changes, including but not

limited to changes in the color, proportion, or design, or removal of any words or

letters. The logo may not be animated, morphed, or otherwise distorted in perspective

or appearance.

Do not add effects such as drop

shadows, or dimension to the logo.

Do not place the logo on background colors

that do not provide substantial contrast.

Do not compress or distort the shape

of the logo.Do not rotate the logo to any degree.

Do not skew the logo in any way. Do not add gradients to the logo.

Typography

Corporate Fonts

Segoe UI Semilight, Semibold and Bold are the corporate typefaces of NetMotion®.

This typeface should be used in all marketing communication. When the Segoe type

family cannot be used, please use Proxima Nova. This will most likely occur in web

design.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890 =~!@#$%^&*()+[]\{}|:;’~”<>?,./-_

Bold Body Copy Typeface – Segoe UI Semibold

ABCDGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890 =~!@#$%^&*()+[]\{}|:;’~”<>?,./-_

Primary Body Copy Typeface – Segoe UI Semilight

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890 =~!@#$%^&*()+[]\{}|:;’~”<>?,./-_

Primary Headline Typeface – Segoe UI Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890 =~!@#$%^&*()+[]\{}|:;’~”<>?,./-_

Secondary Headline Typeface – Promixa Nova Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890 =~!@#$%^&*()+[]\{}|:;’~”<>?,./-_

Secondary Body Copy Typeface – Proxima Nova Regular

Rules and Guidelines

Email signatures for NetMotion employees should be consistent in formatting to show

strong brand guidelines and consistency in our communication. Use the following

diagram for reference in creating your corporate email signature for use over

NetMotion email servers.

Specifications

Employee name is Segoe UI Bold, all caps in black. Employee title and contact

information is Segoe UI Semilight, initial caps in pms 2757. NetMotion logo is a hosted

image and can be downloaded here to ensure it does not show up as an attachment

when you send an email. Simply, insert the logo into your signature by opening the link,

right clicking and copying to paste directly into your signature. Be sure to hyperlink to

our new corporate website netmotionsoftware.com!

Rules and Variations

Do not include images, philosophical quotes or other links in your email signature.

If you communicate frequently by fax, you may include your fax number in your email

signature.

Email Signatures

NETMOTION GLOBAL HEADQUARTERS

701 N 34th Street, Suite 250, Seattle, WA 98103

netmotionsoftware.com I +1 866.266.7626